Marketing Manager (US-Based Advisory Firm)

📌 Core Information

🔹 Job Title: Marketing Manager (US-Based Advisory Firm)

🔹 Company: Pearl

🔹 Location: Remote (Must Overlap with U.S. Time Zones)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• High-level marketing execution, building and maintaining digital funnels
• Launching campaigns, optimizing automations, and keeping internal workflows running smoothly
• Working closely with the founder to bring strategy to life and support growth
• Collaborating with freelance creatives and coordinating timelines for strategic projects

ASSUMPTION: This role is ideal for a proactive, detail-oriented individual who thrives in fast-paced environments and enjoys turning ideas into executed systems.

📋 Key Responsibilities

✅ Marketing & Funnel Automation:

• Build and manage marketing funnels using tools like Typeform, Zapier, and ConvertKit
• Launch and maintain ad campaigns, update intake forms, and analyze campaign performance
• Support the launch of the Real Estate Pro to CEO course via full funnel execution
• Light copywriting for email marketing, landing pages, and campaign assets

✅ Operations & Workflow:

• Maintain and update client workflow boards, track billing cycles, and ensure recurring deliverables are met
• Support internal system builds, coordinate timelines, and task delegation for strategic projects

ASSUMPTION: This role requires a strong command of various digital tools and platforms, as well as the ability to analyze campaign performance and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience supporting founders or running marketing operations

Required Skills:

• Proficient in Google Workspace, Notion, ClickUp/Trello, and Canva
• Familiarity with Typeform, Zapier, and ConvertKit (or ability to learn quickly)
• Experience launching and maintaining marketing funnels

Preferred Skills:

• Background in digital coaching, advisory, or course-based businesses
• Experience managing online launches and recurring marketing campaigns
• Social media trends awareness and campaign testing experience
• Familiarity with Lightspeed VT or similar training platforms

ASSUMPTION: Candidates with a strong background in marketing operations and a proven track record of driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Competitive, commensurate with experience (Pearl offers retention bonuses at 3, 6, 9, and 12 months)

Benefits:

• Retention Bonuses
• Community-Driven Benefits
• Annual Retreat

Working Hours: 40 hours/week, Monday to Friday

ASSUMPTION: The salary range is competitive and commensurate with experience, with retention bonuses offered to encourage long-term commitment.

📌 Applicant Insights

🔍 Company Context

Industry: Pearl is a global talent solutions partner specializing in bridging the gap between top international talent and Western companies. They focus on a white-glove service model, ensuring a seamless and exceptional experience for both clients and candidates.

Company Size: Pearl is a mid-sized company with 11-50 employees, providing a collaborative and dynamic work environment.

Founded: Pearl was founded in [Year], with a mission to empower talent and elevate companies by uniting success.

Company Description:

• Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU.
• Their clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.
• Pearl provides retention bonuses and community-driven benefits, including an annual retreat.

Company Specialties:

• Global Talent Solutions
• White-Glove Service Model
• Bridging the Gap Between Top Talent and Western Companies

Company Website: www.pearltalent.com

ASSUMPTION: Pearl's focus on a white-glove service model and global talent solutions sets it apart in the staffing and recruiting industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the founder of the boutique strategic advisory firm.

Work Arrangement: Fully remote, with a requirement to overlap with U.S. time zones.

Growth Opportunities:

• Working closely with a founder who values process, momentum, and mastery
• Potential for long-term growth and career advancement within the company
• Opportunity to shape a company's marketing engine and contribute directly to its success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for long-term career advancement.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Must overlap with U.S. time zones for effective communication and collaboration
• Pearl works with clients across the US and EU, providing exposure to diverse markets and cultures
• Remote work allows for a flexible work-life balance and the ability to work from anywhere

Work Schedule: Monday to Friday, 40 hours/week, with a flexible schedule to accommodate U.S. time zones

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from anywhere, with the requirement to overlap with U.S. time zones for effective communication and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a Pearl recruiter
• Technical assessment or case study
• Final interview with the founder of the boutique strategic advisory firm

Key Assessment Areas:

• Marketing and funnel automation skills
• Problem-solving and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions focused on marketing scenarios
• Research the company and its clients to show your interest and preparation

ATS Keywords: Marketing Operations, Digital Funnels, Campaign Management, Automation, Copywriting, Client Workflow, Project Coordination, Data Analysis, Google Workspace, Notion, ClickUp, Trello, Canva, Typeform, Zapier, ConvertKit

ASSUMPTION: The application process will focus on assessing marketing skills, problem-solving abilities, and cultural fit, with a typical interview process involving multiple stages and assessments.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Notion
• ClickUp or Trello
• Canva
• Typeform
• Zapier
• ConvertKit
• Lightspeed VT (or similar training platforms)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, with a strong emphasis on Google Workspace and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Empowering Talent
• Elevating Companies
• Uniting Success

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on process, momentum, and mastery

Self-Assessment Questions:

• Do you thrive in fast-paced, entrepreneurial environments?
• Are you comfortable working remotely and collaborating with a diverse team?
• Do you enjoy turning ideas into executed systems and driving growth?

ASSUMPTION: Candidates who align with Pearl's company values and work style will be most successful in this role, with a strong emphasis on collaboration, process-driven work, and a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with a lean team and wearing multiple hats
• Adapting to the unique needs and priorities of a boutique strategic advisory firm
• Overcoming time zone differences and ensuring effective communication with U.S.-based clients

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Operations role in a startup or growth-stage company, with a focus on digital marketing and funnel automation
• Unlike traditional marketing roles, this position requires a strong emphasis on operations, workflow management, and client coordination
• Career paths may include advancement to Director of Marketing, VP of Marketing, or other senior marketing roles within the company or the broader industry

ASSUMPTION: This role offers unique opportunities for growth and career advancement, with a focus on marketing operations and client coordination in a fast-paced, entrepreneurial environment.

📝 Sample Projects

• Building and launching a marketing funnel for a new online course or product
• Optimizing automation workflows to improve campaign performance and efficiency
• Coordinating with freelance creatives to develop campaign assets and launch materials
• Analyzing campaign performance and making data-driven decisions to improve results

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, with a focus on marketing operations, automation, and campaign management.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare for interview questions focused on marketing scenarios and problem-solving
• Research the company and its clients to demonstrate your interest and preparation
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.