Marketing Manager (US-Based B2B Company)

📌 Core Information

🔹 Job Title: Marketing Manager (US-Based B2B Company)

🔹 Company: Pearl

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-Based B2B Company)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand presence and demand generation.
• Managing digital marketing campaigns, SEO, PPC, and content marketing efforts.
• Overseeing content creation, social media management, and partnerships for co-marketing opportunities.
• Measuring and optimizing marketing performance using analytics tools and data-driven approaches.

ASSUMPTION: This role requires a strategic and data-driven marketer with a strong background in B2B marketing, digital advertising, and campaign management.

📋 Key Responsibilities

✅ Develop and execute marketing strategy, ensuring alignment with company goals and consistent branding across all channels.

✅ Design and execute digital marketing campaigns using SEO, PPC, and content marketing to drive lead acquisition and improve customer engagement.

✅ Oversee content creation, social media management, and partnerships for co-marketing opportunities, ensuring a strong brand presence and audience engagement.

✅ Measure and optimize marketing performance using analytics tools, providing insights and reports for continuous improvement and data-driven optimizations.

ASSUMPTION: This role requires strong collaboration skills, as the Marketing Manager will work closely with various teams, partners, and vendors to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of marketing experience with a proven track record in successful campaign execution.

Required Skills:

• Proficient in marketing automation tools (HubSpot, Marketo, or similar).
• Strong knowledge of SEO, PPC, and digital advertising.
• Experience managing budgets and optimizing marketing spend for ROI.
• Excellent project management, communication, and collaboration skills.

Preferred Skills:

• Experience in B2B marketing, particularly in telecom, mobility, or technology sectors.
• Ability to work independently and manage multiple projects simultaneously.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the telecom industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience and industry standards for a Marketing Manager role in the Philippines)

Benefits:

• Standard PTO policy as per company guidelines.
• Attainable retention bonuses at 3, 6, 9, 12 months, and beyond.
• Annual retreat and community-oriented opportunities.

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM EST (Flexible based on campaign needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the Philippines. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees) – Offers a close-knit work environment with ample opportunities for growth and impact.

Founded: Pearl Talent is a relatively new company, focusing on bridging the gap between top international talent and Western companies.

Company Description:

• Pearl Talent specializes in connecting top international candidates with leading startups in the US and EU.
• The company works with exceptional founders who prioritize the long-term success of their team members.
• Pearl Talent offers community-oriented opportunities, such as an annual retreat, to foster a strong company culture.

Company Specialties:

• Global talent solutions
• White-glove service model
• Bridging the gap between international talent and Western companies

Company Website: www.pearltalent.com

ASSUMPTION: Pearl Talent is committed to providing an exceptional recruiting experience for both clients and candidates, focusing on long-term success and growth opportunities.

📊 Role Analysis

Career Level: Mid-level to Senior Marketing Manager

Reporting Structure: This role reports directly to the Hiring Manager at Pearl Talent.

Work Arrangement: Remote work arrangement with a structured schedule (Monday to Friday, 9:00 AM – 5:00 PM EST, flexible based on campaign needs).

Growth Opportunities:

• Exposure to cutting-edge tools and global career growth opportunities.
• Potential for promotion and long-term career development within the company.
• Gaining experience working with top international candidates and leading startups in the US and EU.

ASSUMPTION: This role offers significant growth potential, as the company is expanding and working with high-growth startups in the US and EU.

🌍 Location & Work Environment

Office Type: Remote (Work from home or preferred location)

Office Location(s): Philippines

Geographic Context:

• The Philippines offers a favorable time zone for collaboration with US-based clients and candidates.
• The country has a strong English-speaking workforce, making communication with international clients and candidates seamless.
• The Philippines has a well-established BPO industry, providing a supportive environment for remote work.

Work Schedule: Monday to Friday, 9:00 AM – 5:00 PM EST (Flexible based on campaign needs)

ASSUMPTION: Working remotely from the Philippines offers a unique opportunity to collaborate with US-based clients and candidates while enjoying a favorable work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate marketing skills and strategic thinking.
• Final interview with the Hiring Manager to discuss the role, expectations, and company culture.

Key Assessment Areas:

• Marketing strategy and campaign management skills.
• Data-driven decision-making and analytics proficiency.
• Communication, collaboration, and project management abilities.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of the B2B marketing landscape and the telecom industry.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Showcase your ability to work independently and manage multiple projects simultaneously.

ATS Keywords: Marketing Strategy, Brand Positioning, Lead Generation, Digital Marketing, SEO, PPC, Content Marketing, Social Media Management, Analytics, Budget Management, Collaboration, Project Management, Email Marketing, Advertising, Data-Driven Optimization

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, strategic thinking, and ability to drive results in their application materials.

🛠️ Tools & Technologies

• CRM & Marketing Automation: HubSpot, Salesforce
• Advertising & Analytics: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics
• Social Media Management: Hootsuite, Buffer, Sprout Social
• Project Management: Asana, Trello, Monday.com
• Email Marketing: Mailchimp, Klaviyo
• Design & Creative: Canva, Adobe Creative Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage marketing campaigns, track performance, and collaborate with teams.

👔 Cultural Fit Considerations

Company Values:

• Exceptional service
• Global perspective
• Long-term success

Work Style:

• Results-driven
• Data-informed
• Collaborative

Self-Assessment Questions:

• Do you have a proven track record of driving marketing success in a B2B environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, innovative environment and enjoy working on multiple projects simultaneously?

ASSUMPTION: Candidates who align with Pearl Talent's company values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management.
• Working remotely with a distributed team, necessitating effective communication and collaboration skills.
• Adapting to the unique needs and preferences of international clients and candidates, requiring cultural sensitivity and flexibility.
• Keeping up with the latest marketing trends and tools, demanding continuous learning and professional development.

ASSUMPTION: These challenges can be overcome by strong candidates with a growth mindset, excellent communication skills, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this position offers the opportunity to work with a diverse range of international clients and candidates.
• Compared to agency roles, this position focuses on long-term client relationships and strategic marketing partnerships rather than short-term projects.
• Career progression in this role may involve moving into leadership positions within Pearl Talent or transitioning into client-side marketing roles with the companies the candidate has worked with.

ASSUMPTION: This role offers unique opportunities for growth and career development, as candidates will gain experience working with top international talent and leading startups in the US and EU.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a US-based B2B company, including branding initiatives, demand generation, and customer engagement.
• Managing digital marketing campaigns, including SEO, PPC, and content marketing, to drive lead acquisition and improve customer engagement for a global mobility device manufacturer.
• Overseeing content creation, social media management, and partnerships for co-marketing opportunities, ensuring a strong brand presence and audience engagement for a wireless communication solutions provider.

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Marketing Manager role at Pearl Talent.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
• How does Pearl Talent support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pearl Talent measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities are there for collaboration with international clients and candidates, and how does Pearl Talent support these relationships?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Showcase your ability to work independently and manage multiple projects simultaneously.
• Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.