Marketing Manager (US & Canada)

📌 Core Information

🔹 Job Title: Marketing Manager (US & Canada)

🔹 Company: Akur8

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-time, On-site with frequent travel

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional remote work

🚀 Job Overview

Key aspects of this role include:

• Driving major marketing campaigns and initiatives in the US and Canadian markets
• Managing digital marketing campaigns and content across multiple channels
• Growing media and PR presence through press releases, news articles, and industry publications
• Planning and coordinating events to support sales efforts and grow brand presence
• Collaborating with cross-functional teams and stakeholders to execute strategies that drive growth

ASSUMPTION: This role requires a high level of organization, proactivity, and autonomy to manage large-scale initiatives and projects.

📋 Key Responsibilities

✅ Manage Digital Marketing Campaigns: Lead the planning, execution, and management of Akur8’s digital marketing campaigns and initiatives specific to the U.S. and Canada.

✅ Oversee Multi-Channel Marketing: Coordinate and project-manage marketing initiatives across various channels to ensure cohesive and impactful campaigns.

✅ Content Creation & Localization: Develop and adapt targeted marketing and product content tailored for different channels, audiences, and the U.S. and Canadian market.

✅ Content Review & Optimization: Regularly review and refine existing and new content to maintain alignment with the tone and needs of the U.S. and Canadian market.

✅ Grow Media and PR Presence: Expand Akur8’s media and PR presence in the U.S. and Canada through press releases, news articles, ongoing content creation, and effective use of PR/media platforms.

✅ Identify Content Opportunities: Actively seek opportunities to create and distribute content in collaboration with external industry publications and actuarial organizations.

✅ Plan & Coordinate Events: Manage and coordinate events to grow the brand and support sales efforts, working closely with the sales team to select and review the most relevant events.

✅ Monitor Campaign Performance: Track and analyze the performance of digital marketing efforts to refine and enhance strategies.

✅ Identify Growth Opportunities: Explore and implement new avenues for digital marketing growth and innovation.

ASSUMPTION: This role involves frequent travel to events and may require occasional weekend work to manage on-site presence and logistics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B Marketing, preferably in the Tech or Insurance industry (Fintech/Insurtech experience is a plus)

Required Skills:

• Proven experience managing large marketing projects
• Excellent written and oral communication skills in English
• Strong organizational skills and ability to multi-task and project-manage
• Proactive and autonomous with a can-do attitude
• Ability to work collaboratively with cross-functional teams and stakeholders
• Experience managing a budget

Preferred Skills:

• Experience working in international settings
• Fluency in additional languages
• Experience with marketing automation tools and CRM systems
• Knowledge of the insurance industry and actuarial processes

ASSUMPTION: Candidates must possess an employment status that allows work from the Montreal office.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in Montreal)

Benefits:

• Health Insurance, Dental and Vision coverage
• Retirement Savings Plans
• 25 days of PTO/year
• Commuter benefit
• Gym membership via ClassPass
• IT equipment allowance
• Professional development & trainings
• Team fun: regular company gatherings and team events

Working Hours: Full-time, 40 hours per week with occasional overtime and travel requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Akur8 operates in the Insurtech industry, focusing on transforming insurance pricing and reserving with transparent machine learning.

Company Size: Akur8 is a fast-growing scale-up with 51-200 employees, offering a dynamic and international work environment.

Founded: Akur8 was founded in 2019 and has since grown to serve over 300 clients across 4 continents.

Company Description:

• Akur8 is transforming the non-life insurance industry with its innovative suite of pricing and reserving solutions.
• The company combines cutting-edge technology with actuarial excellence to drive business value for insurers of all sizes.
• Akur8 serves 300 customers across 40+ countries, including major insurers such as AXA, Generali, Munich Re, and Tokio Marine.

Company Specialties:

• Pricing
• Insurance
• AI and machine learning
• GLM (Generalized Linear Model)
• Actuary
• Data science
• SaaS
• P&C (Property and Casualty)
• Insurtech

Company Website: akur8.com

ASSUMPTION: Akur8's focus on innovation, growth, and international expansion creates an exciting and challenging work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on significant responsibility and drive growth in a fast-paced environment.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer and collaborate closely with cross-functional teams, including Sales, Product, and R&D.

Work Arrangement: This role is primarily on-site in Montreal, with frequent travel to events and occasional remote work.

Growth Opportunities:

• As Akur8 continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the company.
• The dynamic and international nature of Akur8's work environment offers exposure to diverse perspectives and learning opportunities.

ASSUMPTION: Success in this role will require a strong understanding of marketing principles, excellent communication skills, and the ability to thrive in a fast-paced, collaborative environment.

🌍 Location & Work Environment

Office Type: Akur8's Montreal office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 1010 Rue Sainte-Catherine Ste 200, Montreal, Quebec H3B 5L1, Canada

Geographic Context:

• Montreal is a multicultural city with a vibrant tech industry and a high quality of life.
• The city offers a diverse range of cultural attractions, restaurants, and outdoor activities.
• Montreal has a humid continental climate with warm summers and cold, snowy winters.

Work Schedule: The Marketing Manager will work full-time, 40 hours per week, with occasional overtime and travel requirements. The work schedule may vary depending on event attendance and other project demands.

ASSUMPTION: The Marketing Manager should be comfortable with frequent travel and occasional weekend work to manage on-site presence and logistics at events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Chief Marketing Officer to discuss marketing strategies and growth opportunities
• Final interview with the CEO to discuss company vision and long-term goals
• Background check and reference check

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication skills and ability to collaborate with cross-functional teams
• Proactivity and ability to manage large-scale projects
• Cultural fit and alignment with Akur8's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Akur8's business and the insurance industry in your application materials
• Prepare for behavioral interview questions that focus on your marketing experience and achievements
• Research Akur8's company culture and values to show your fit for the role and organization

ATS Keywords: B2B Marketing, Digital Marketing, Content Management, Media Relations, Public Relations, Social Media Management, Event Management, Project Management, Budget Management, Competitor Analysis, Content Creation, Localization, KPI Management, Team Collaboration, Communication Skills, Proactivity

ASSUMPTION: Akur8's hiring process is designed to assess candidates' marketing expertise, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: The Marketing Manager should be comfortable learning and utilizing new tools and technologies as needed to execute marketing campaigns and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Akur8 values creativity, continuous learning, and pushing the boundaries of what's possible in insurance pricing and reserving.
• Collaboration: Akur8 fosters a culture of teamwork, open communication, and collective problem-solving.
• Integrity: Akur8 is committed to acting with honesty, transparency, and ethical behavior in all aspects of its business.

Work Style:

• Dynamic and fast-paced: Akur8's work environment is energetic, with a strong focus on growth and innovation.
• International: Akur8 is a global company with offices in multiple countries, offering exposure to diverse perspectives and learning opportunities.
• Collaborative: Akur8 values teamwork and open communication, with a strong emphasis on cross-functional collaboration.

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with industry trends and best practices?
• Can you provide an example of a time when you successfully managed a large-scale marketing project or event?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Success at Akur8 requires a strong cultural fit with the company's values and work style, as well as a willingness to learn, adapt, and thrive in a dynamic, international environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Frequent travel and occasional weekend work to manage on-site presence and logistics at events
• Navigating a dynamic and evolving work environment as Akur8 continues to grow and expand
• Balancing the needs and priorities of multiple stakeholders, including internal teams and external partners

ASSUMPTION: The Marketing Manager should be comfortable with a fast-paced, dynamic work environment and able to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on event management and coordination, with frequent travel and on-site presence.
• As a fast-growing scale-up, Akur8 offers a dynamic and international work environment with significant growth opportunities.
• This role is well-suited for an experienced marketing professional looking to take on significant responsibility and drive growth in a fast-paced environment.

ASSUMPTION: Success in this role will require a strong understanding of marketing principles, excellent communication skills, and the ability to thrive in a fast-paced, collaborative environment.

📝 Sample Projects

• Planning and executing a large-scale industry event, including logistics, sponsorship package requirements, and on-site management
• Developing and implementing a targeted digital marketing campaign to generate high-quality leads and support sales efforts
• Creating and distributing thought leadership content in collaboration with external industry publications and actuarial organizations

ASSUMPTION: The Marketing Manager should be comfortable taking on a wide range of projects and initiatives, with a strong focus on driving growth, generating high-quality leads, and supporting sales efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the US and Canadian markets and how this role fits into those plans?
• How does the Marketing team collaborate with other departments, such as Sales and Product, to drive growth and support company objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Akur8 support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Akur8's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on large-scale project management, event coordination, and digital marketing campaigns
• Prepare for behavioral interview questions that focus on your marketing experience and achievements, as well as your ability to thrive in a fast-paced, collaborative environment
• Research Akur8's company culture and values to show your fit for the role and organization
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.