📌 Core Information
🔹 Job Title: Marketing Manager, US Cori Knees
🔹 Company: Smith+Nephew
🔹 Location: Pittsburgh, PA or Memphis, TN Preferred
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Directing downstream marketing strategies to drive revenue growth in the digital surgical market
- Collaborating with sales teams, global marketing, supply chain, medical education, and sales training
- Developing and maintaining a deep understanding of the robotic and navigation market landscape
- Creating and executing go-to-market plans for assigned product lines
- Building strong relationships with key customers, internal stakeholders, and the broader sales organization
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively in a dynamic environment with multiple stakeholders.
📋 Key Responsibilities
✅ Develop and maintain a deep understanding of the robotic and navigation market landscape, including market trends, customer priorities, and the competitive environment
✅ Support the commercial sales team by providing technical product expertise both in the field and at corporate offices
✅ Create and execute go-to-market plans for assigned product lines, including managing promotions, medical education initiatives, digital marketing, channel readiness, and inventory planning and allocation
✅ Participate in regular progress reviews and updates with the Supply Chain and Global Business teams, while maintaining full marketing ownership of defined products and product lines
✅ Collaborate with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts
✅ Recommend potential reference sites, assist in managing those relationships, and elevate site interest to the Global Clinical and Health Evidence team
✅ Work in partnership with the sales team to define and implement effective targeting strategies, identify and develop physician champions, and gather insights to inform marketing decisions
✅ Support industry educational meetings and events, on-site customer meetings and labs, national sales meetings, and other strategic gatherings
ASSUMPTION: This role involves a high level of travel (up to 50%), so candidates should be comfortable with frequent travel and working remotely when necessary.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over five years of demonstrated marketing experience in the robotics segment, with experience in orthopedics considered a strong advantage
Required Skills:
- Proven ability to think strategically, anticipate future challenges, and identify business needs that create value
- Experience managing and supporting the go-to-market process and sales cycle for capital equipment
- Strong collaboration skills, with the ability to work effectively with multiple stakeholders across functions
- High energy and an engaging presence, with the ability to build relationships and influence within a matrixed organization
- Excellent communication skills—both verbal and written—with the ability to present confidently to audiences at all levels
- Ability to operate effectively in a dynamic environment, prioritize tasks with urgency, and contribute beyond core responsibilities
- Understanding of competitive products, go-to-market models, and both direct and indirect sales channels
Preferred Skills:
- Experience working with medical devices or healthcare products
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the medical device industry and be comfortable working in a regulated environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the medical device industry)
Benefits:
- 401k Matching Program
- 401k Plus Program
- Discounted Stock Options
- Tuition Reimbursement
- Flexible Personal/Vacation Time Off
- Paid Holidays
- Flex Holidays
- Paid Community Service Day
- Medical
- Dental
- Vision
- Health Savings Account (Employer Contribution of $500+ annually)
- Employee Assistance Program
- Parental Leave
- Fertility and Adoption Assistance Program
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the medical device industry. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1856 (Over 160 years ago)
Company Description:
- Smith+Nephew is a global medical technology company that designs and manufactures technology to take the limits off living
- The company supports healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential
- Smith+Nephew offers competitive salaries and progressive benefits, but it's their culture of Care, Collaboration, and Courage that really sets them apart
Company Specialties:
- Healthcare
- Medical supplies
- Medical devices
- Wound care
- Orthopaedic reconstruction
- Sports medicine
- Robotics
- ENT
- Trauma
- Hip replacement
- Knee replacement
- Extremities
- Negative Pressure Wound Therapy
- Ligament Repair
- Exudate Management
Company Website: http://www.smith-nephew.com
ASSUMPTION: Smith+Nephew is a well-established company with a strong global presence and a reputation for innovation in the medical device industry.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing Manager
Reporting Structure: Reports directly to the US Marketing Director
Work Arrangement: Hybrid (3 office days per week, with the remaining days worked remotely)
Growth Opportunities:
- Potential for advancement to a Senior Marketing Manager or Director role within the US or globally
- Opportunities to work on diverse product lines and gain exposure to different aspects of the business
- Chance to develop leadership skills by managing and mentoring junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing function and gain exposure to different aspects of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Pittsburgh, PA or Memphis, TN
Geographic Context:
- Pittsburgh, PA: A vibrant city with a rich history, diverse culture, and strong job market
- Memphis, TN: A city known for its musical heritage, delicious food, and affordable cost of living
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: Both Pittsburgh, PA and Memphis, TN offer unique cultural experiences and opportunities for personal and professional growth. The work environment at Smith+Nephew is collaborative, innovative, and focused on employee development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the US Marketing Director
- In-person or virtual interview with the US Marketing Director and a member of the marketing team
- Final interview with the US Marketing Director and a senior leader from the business
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Industry knowledge and understanding of the competitive landscape
- Ability to work effectively in a dynamic environment
Application Tips:
- Highlight your experience with go-to-market strategies, market analysis, and sales cycle management
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
ATS Keywords: Marketing Manager, US Cori Knees, Robotics, Orthopedics, Go-To-Market, Sales Cycle, Capital Equipment, Medical Device Industry
ASSUMPTION: The interview process at Smith+Nephew is designed to assess your strategic thinking, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Smith+Nephew uses industry-standard tools and technologies to support its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Care: We put patients and customers at the heart of everything we do
- Collaboration: We work together to win
- Courage: We dare to challenge the status quo and take smart risks
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Innovative and forward-thinking
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a genuine passion for improving the lives of patients and healthcare professionals?
- Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
- Do you have the courage to challenge the status quo and take smart risks?
ASSUMPTION: Smith+Nephew values candidates who are passionate about improving lives, comfortable working in a dynamic environment, and willing to take calculated risks to drive business growth.
⚠️ Potential Challenges
- The role requires a high level of travel (up to 50%), which may be challenging for candidates with family or personal commitments
- The role involves working with multiple stakeholders across functions, which may require strong communication and collaboration skills
- The role requires a deep understanding of the robotic and navigation market landscape, which may require significant learning and adaptation
- The role may involve working with sensitive patient data, which requires strict confidentiality and adherence to data protection regulations
ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that candidates should carefully consider before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on the US Cori Knees product line and the digital surgical market
- Similar roles in the medical device industry may have a broader product portfolio or focus on different market segments
- Career paths in the medical device industry may vary depending on the specific product line, market segment, and company structure
ASSUMPTION: While this role shares similarities with other marketing roles in the medical device industry, its unique focus on the US Cori Knees product line and the digital surgical market sets it apart.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new robotic surgical system, including market analysis, competitive landscape assessment, and launch strategy
- Collaborating with the sales team to identify and develop physician champions for a navigation system, including targeted outreach, educational events, and follow-up strategies
- Managing a product recall and subsequent relaunch, including root cause analysis, regulatory compliance, and customer communication strategies
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the marketing efforts required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the US Cori Knees product line and how this role will address them?
- How does the marketing team collaborate with the sales team to drive revenue growth and market share?
- What opportunities exist for professional development and growth within the marketing function and the broader organization?
- How does Smith+Nephew support work-life balance for its employees, particularly those in hybrid or remote roles?
- What is the company's approach to innovation and staying ahead of competitors in the rapidly evolving medical device industry?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly those related to go-to-market strategies, market analysis, and sales cycle management
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research the medical device industry, the robotic and navigation market landscape, and Smith+Nephew's competitive position to demonstrate your knowledge and enthusiasm for the role
- Follow up with the US Marketing Director one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
