📌 Core Information
🔹 Job Title: Marketing Manager, US SMB Marketing, Amazon Ads
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive adoption of Amazon Ads' self-service, cost per click advertising products among small and medium businesses (SMBs) in the US.
- Creating new marketing journeys for strategic programs and audience segments to increase visibility of products and services, helping Amazon customers discover more selection.
- Collaborating with cross-functional teams to develop on-brand, best-in-class marketing content and targeting, and deploying it through scaled channels such as email, portals, and the website.
- Analyzing the impact of marketing initiatives against key performance metrics, gathering feedback, and optimizing go-forward messaging and communications.
ASSUMPTION: This role requires a strong focus on customer data and insights to deliver bar-raising experiences, as well as excellent collaboration skills to earn trust and drive alignment with stakeholders across multiple teams.
📋 Key Responsibilities
✅ Own end-to-end campaign management from ideation to execution and measurement.
✅ Develop marketing strategies aligned with business opportunities and align vision with leaders and partners.
✅ Develop on-brand, best-in-class marketing content and targeting, partner with relevant teams to deploy through scaled channels, audit and optimize existing content and targeting.
✅ Analyze the impact of marketing initiatives against key performance metrics, gather feedback, and leverage insights to improve go-forward messaging and communications.
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, as well as a strong focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in marketing, with a focus on campaign management, marketing strategy, and data analysis.
Required Skills:
- Proven experience in campaign management, marketing strategy, and data analysis.
- Strong collaboration skills to earn trust and drive alignment with stakeholders.
- Results-oriented mindset with a focus on using customer data and insights to deliver bar-raising experiences.
- Excellent communication and presentation skills.
- Proficient in Microsoft Office Suite and marketing automation tools.
Preferred Skills:
- Experience with Amazon Ads or similar advertising platforms.
- Fluency in Spanish or another language relevant to the US SMB market.
ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of a degree for the right candidate.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Seattle and New York areas).
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) matching and other retirement benefits.
- Generous paid time off and holidays.
- Employee discounts on Amazon products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time, typically Monday through Friday, with some flexibility for occasional remote work or adjusted hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and location. The benefits listed are subject to change and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.
Company Size: Amazon is a large company with over 1.3 million employees worldwide, providing a diverse and dynamic work environment with numerous opportunities for growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon is committed to sustainability and has set a goal to be net-zero carbon by 2040.
Company Specialties:
- E-commerce platform and services.
- Cloud computing and storage services (Amazon Web Services).
- Digital streaming and entertainment services (Amazon Prime Video, Amazon Music, etc.).
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.).
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments provide numerous opportunities for career growth and development, as well as exposure to cutting-edge technologies and innovative products.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, providing an opportunity to gain experience in campaign management, marketing strategy, and data analysis while working on high-impact projects with a global impact.
Reporting Structure: The Marketing Manager, US SMB Marketing, Amazon Ads will report directly to the Senior Marketing Manager, US SMB Marketing, Amazon Ads.
Work Arrangement: This is an on-site role with the opportunity for occasional remote work or adjusted hours, depending on the needs of the team and the candidate's manager.
Growth Opportunities:
- Advancement to a Senior Marketing Manager or other leadership roles within Amazon Ads or other business segments.
- Expansion of responsibilities to include additional markets or product lines.
- Opportunities to work on high-impact projects with cross-functional teams, gaining exposure to various aspects of the business.
ASSUMPTION: This role provides an excellent opportunity for career growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity. The company offers a variety of amenities, including on-site cafes, fitness centers, and recreational areas.
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its vibrant tech industry, beautiful natural surroundings, and diverse cultural scene.
- New York, NY: A global hub for finance, media, and entertainment, offering a fast-paced, multicultural environment.
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Amazon's offices provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team.
- Behavioral and situational interview with the hiring manager.
- Final interview with the senior leadership team.
- Background check and reference check.
Key Assessment Areas:
- Problem-solving skills and ability to analyze data to inform marketing strategies.
- Collaboration and communication skills, with an ability to work effectively with cross-functional teams.
- Creativity and innovation in developing marketing content and campaigns.
- Adaptability and ability to thrive in a fast-paced, dynamic environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with campaign management, marketing strategy, and data analysis, as well as your ability to work effectively with cross-functional teams.
- Demonstrate your understanding of the US SMB market and Amazon Ads' products and services.
ATS Keywords: Marketing Manager, US SMB Marketing, Amazon Ads, Campaign Management, Marketing Strategy, Data Analysis, Customer Obsession, Collaboration, Innovation, Amazon, Amazon Ads, SMB Marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through a thorough interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Marketing automation tools (e.g., Marketo, HubSpot, etc.).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, etc.).
- Data analysis and visualization tools (e.g., Tableau, Power BI, etc.).
- Project management tools (e.g., Asana, Trello, etc.).
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned through relevant coursework, certifications, or on-the-job training.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Ownership.
- Invent and simplify.
- Learn and be curious.
- Hire and develop the best.
- Insist on the highest standards.
- Think big.
- Bias for action.
- Frugality.
- Earn trust.
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork.
- Data-driven and analytical, with a focus on using customer data and insights to inform decision-making.
- Customer-centric, with a relentless focus on delivering exceptional customer experiences.
Self-Assessment Questions:
- Do you have a proven track record of success in campaign management, marketing strategy, and data analysis?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of collaboration and cross-functional teamwork?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working with data and using it to inform marketing strategies and optimize campaigns?
ASSUMPTION: Amazon's company values and work style provide a strong foundation for a dynamic, innovative, and customer-centric work environment, with ample opportunities for career growth and development.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The need to collaborate effectively with cross-functional teams may require candidates to navigate complex organizational structures and competing priorities.
- The focus on data-driven decision-making may require candidates to develop strong analytical skills and a deep understanding of customer data and insights.
- The need to work with small and medium businesses may require candidates to develop a strong understanding of the unique needs and challenges faced by these businesses.
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for candidates to develop new skills, gain exposure to diverse aspects of the business, and make a significant impact on Amazon's success.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions within Amazon Ads and other business segments, but with a specific focus on the US SMB market.
- Compared to other marketing roles within Amazon, this position may require a greater degree of collaboration and cross-functional teamwork, as well as a strong focus on data-driven decision-making and continuous optimization.
- Career paths for this role may include advancement to senior marketing manager or other leadership positions within Amazon Ads or other business segments, as well as opportunities to work on high-impact projects with cross-functional teams.
ASSUMPTION: While this role shares similarities with other marketing manager positions within Amazon, its unique focus on the US SMB market and Amazon Ads' products and services provides a distinct opportunity for candidates to make a significant impact on the business.
📝 Sample Projects
- Developing and executing a marketing campaign to drive adoption of Amazon Ads' self-service, cost per click advertising products among small and medium businesses in the US.
- Creating new marketing journeys for strategic programs and audience segments to increase visibility of products and services, helping Amazon customers discover more selection.
- Analyzing the impact of marketing initiatives against key performance metrics, gathering feedback, and optimizing go-forward messaging and communications.
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives candidates may be expected to work on in this role, but the specific projects and priorities may vary depending on the needs of the business and the candidate's manager.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and initiatives for this role, and how they align with Amazon Ads' broader marketing strategy?
- How does this role collaborate with other teams within Amazon Ads and across the broader organization?
- What are the key performance metrics used to measure the success of marketing initiatives for this role, and how are they tracked and analyzed?
- How does Amazon support the professional development and career growth of its marketing managers?
- What are the biggest challenges and opportunities facing the US SMB marketing team within Amazon Ads, and how does this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the business and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with campaign management, marketing strategy, and data analysis.
- Prepare for your interview by researching Amazon Ads' products and services, as well as the US SMB market, and be ready to discuss your approach to campaign management, marketing strategy, and data analysis.
- If selected for the final interview, be prepared to present a sample marketing campaign or initiative and discuss your approach to executing and optimizing it.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
