📌 Core Information
🔹 Job Title: Marketing Manager, Value Strategy
🔹 Company: McDonald's Corporation
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing holistic guest value strategies
- Collaborating cross-functionally to evaluate business opportunities
- Maintaining a pipeline of value strategy innovations and optimizations
- Building strong relationships and fostering teamwork among internal and external parties
- Empowering team members through guidance, clear communication, and coaching
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, agile environment.
📋 Key Responsibilities
✅ Supporting the development of McDonald's Canada's holistic guest value strategies
✅ Developing ongoing value strategy leveraging consumer, digital, category insights, and operational considerations
✅ Collaborating with various teams to build and maintain a pipeline of value strategy innovations and optimizations
✅ Providing innovative thinking and continuously striving for new approaches to drive the business and impact the industry
✅ Building value category business cases and recommendations for senior leadership and owner/operator groups
✅ Presenting strategic plans and promotional recommendations to various owner/operator leadership groups
✅ Managing strategic handover to internal teams, providing clear business and strategic objectives & KPIs
✅ Building strong relationships and fostering teamwork among agencies, marketing team, and cross-functional teams
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive value for McDonald's guests.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Communications, or a related field
Experience: 6+ years of experience in Marketing or Brand strategy
Required Skills:
- Strategic thinking
- Process management
- Collaboration
- Leadership
- Communication
- Analytical skills
- Project management
- Problem-solving
- Innovation
- Data analysis
- Consumer insights
- Business acumen
- Change management
- Teamwork
- Coaching
- Agility
Preferred Skills:
- Experience working in the restaurant industry
- Fluency in French
ASSUMPTION: Candidates with experience in marketing strategy, data analysis, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 6-10 years of experience in Toronto)
Benefits:
- Competitive benefits package
- Employee discounts
- Opportunities for career growth and development
- Diverse and inclusive workplace
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: McDonald's Corporation operates in the fast food industry, with a focus on providing high-quality, affordable meals to customers worldwide.
Company Size: McDonald's Corporation has 10,001+ employees globally, making it a large enterprise with extensive resources and opportunities for career growth.
Founded: McDonald's Corporation was founded in 1940 by Richard and Maurice McDonald, with the first restaurant opening in San Bernardino, California.
Company Description:
- McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries.
- More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.
- McDonald's serves a wide range of popular foods, including World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets, and Egg McMuffin.
Company Specialties:
- Restaurant operations
- Sustainability
- Foodservice
- Franchising
- Operations
- Real estate
- Supply chain
- Communications
- Human resources
- Finance
- IT
- Accounting
- Marketing
- Investor relations
- Charities
- RMHC
- Diversity
- CSR
- Legal
- Insurance
Company Website: corporate.mcdonalds.com
ASSUMPTION: McDonald's Corporation is a well-established company with a strong global presence and a commitment to providing high-quality products and services to its customers.
📊 Role Analysis
Career Level: This role is at the management level, with the opportunity for growth and advancement within the organization.
Reporting Structure: The Marketing Manager, Value Strategy reports directly to the Senior Manager, Value Strategy and works closely with various internal teams, including Brand, Digital, Consumer Insights, Strategy, and Business Insights.
Work Arrangement: This is an on-site, full-time position with the opportunity for occasional remote work, depending on the needs of the business.
Growth Opportunities:
- Advancement within the marketing department or other areas of the business
- Expanding skills and knowledge through training and development opportunities
- Gaining experience working with a global brand and cross-functional teams
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1 McDonalds Place, North York, ON M3C 3L4, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
- The city is known for its diverse culture, vibrant neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and Toronto Islands.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment is fast-paced, collaborative, and focused on driving results for the business.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Cross-functional collaboration and teamwork
- Communication and presentation skills
- Leadership and coaching abilities
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing strategy, data analysis, and cross-functional collaboration
- Tailor your cover letter to the specific role and company, demonstrating your understanding of McDonald's brand and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a team
ATS Keywords: Marketing strategy, data analysis, cross-functional collaboration, guest value, business performance, industry trends, consumer insights, business acumen, change management, teamwork, coaching, agility
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SQL, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot, Salesforce)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the business and the candidate's skillset.
👔 Cultural Fit Considerations
Company Values:
- Serve. We put our customers and people first.
- Inclusion. We embrace diversity and empower our people to bring their authentic selves to work.
- Integrity. We act with honesty and integrity, always.
Work Style:
- Collaborative and team-oriented
- Fast-paced and agile
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong leadership skills and the ability to coach and develop team members?
ASSUMPTION: Candidates who are a strong cultural fit for McDonald's Corporation will be passionate about serving customers, embracing diversity, and acting with honesty and integrity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the business and industry trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Marketing Manager, Brand Strategy - Focuses on developing and implementing brand strategies to drive business growth and market share
- Marketing Manager, Consumer Insights - Responsible for understanding consumer behavior, preferences, and trends to inform marketing strategies and tactics
- Marketing Manager, Digital Marketing - Leads the development and execution of digital marketing strategies to engage customers and drive business results
ASSUMPTION: Each of these roles requires a unique skillset and offers opportunities for career growth and development within the marketing function.
📝 Sample Projects
- Conducting a comprehensive analysis of consumer behavior and market trends to inform a new value strategy for a specific product category
- Developing and presenting a business case to senior leadership and owner/operator groups to secure approval for a new promotional campaign
- Managing the strategic handover of a value strategy project to internal teams, providing clear business and strategic objectives & KPIs
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the Marketing Manager, Value Strategy role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to McDonald's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does McDonald's support the professional development and growth of its marketing managers?
- What is the company's approach to work-life balance, and how is it supported within the marketing department?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the McDonald's Corporation careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing strategy, data analysis, and cross-functional collaboration
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a team
- Research McDonald's Corporation and the fast food industry to demonstrate your understanding of the business and market trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
