📌 Core Information
🔹 Job Title: Marketing Manager - Vice President - London
🔹 Company: Citi
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives for the Private Banking division.
- Collaborating with various stakeholders to enhance brand positioning and client engagement.
- Analyzing market trends and managing relationships with external agencies to drive successful marketing campaigns.
- Working in a complex, multi-site matrix organization with a focus on ultra-high-net-worth clients.
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and digital marketing expertise to succeed in the dynamic and competitive private banking landscape.
📋 Key Responsibilities
✅ Support the development and execution of a strategic marketing plan for the Private Banking business, ensuring alignment with broader business objectives.
✅ Collaborate with the EMEA Head of Marketing, Marketing colleagues, senior leadership, bankers, and product teams to translate business goals into effective marketing strategies.
✅ Lead brand positioning, thought leadership, and content strategies, ensuring messaging resonates with ultra-high-net-worth clients and key stakeholders.
✅ Plan and execute targeted marketing campaigns, events, and digital initiatives to drive client acquisition and engagement.
✅ Analyze market trends, competitor strategies, and client insights to refine marketing approaches and identify opportunities for innovation.
✅ Manage relationships with external agencies and vendors to deliver high-quality marketing initiatives.
✅ Drive digital marketing and data-driven approaches, optimizing client outreach and engagement across multiple channels.
✅ Ensure all marketing activities comply with regulatory guidelines and align with the bank’s brand values and client-first approach.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate qualification would be an asset.
Experience: Proven experience (5-10 years) in a marketing role within private banking, wealth management, or financial services.
Required Skills:
- Strategic Thinking
- Analytical Skills
- Communication Skills
- Stakeholder Management
- Content Marketing
- Event Management
- Digital Marketing
- Client Engagement Strategies
- Event Planning
- Salesforce
- Budget Management
- Vendor Management
- Creative Thinking
- Organizational Skills
- Risk Compliance
- Project Management
Preferred Skills:
- Experience with Salesforce Marketing Cloud
- Fluency in additional languages (e.g., Spanish, Mandarin, Arabic)
ASSUMPTION: Candidates with experience in luxury goods or high-end consumer products may also find this role appealing due to the overlap in target audience and marketing strategies.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per annum (Estimated based on industry standards for a VP-level marketing role in London)
Benefits:
- Competitive benefits package, including health insurance, pension, and life assurance
- Generous annual leave and flexible working arrangements
- Opportunities for professional development and career progression
- Employee discounts and perks
Working Hours: Full-time position with standard banking hours (Monday to Friday, 9:00 AM to 5:30 PM), with flexibility for occasional remote work and adjusted hours as needed.
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Citi operates in the competitive and dynamic financial services sector, focusing on banking, credit cards, wealth management, and investment banking.
Company Size: Citi is a large, global organization with over 200,000 employees worldwide, providing a diverse and extensive range of career opportunities.
Founded: Citi was founded in 1812 and has since grown into one of the world's leading financial institutions, with a presence in over 100 countries.
Company Description:
- Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress.
- The company offers a wide range of financial products and services to consumers, corporations, governments, and institutions.
- Citi is committed to sustainability and responsible business practices, aiming to create a positive impact on society and the environment.
Company Specialties:
- Retail Banking
- Corporate & Investment Banking
- Wealth Management
- Global Consumer Banking
- Global Markets
Company Website: http://www.citigroup.com
ASSUMPTION: Working at Citi offers applicants the opportunity to gain international experience, work with diverse teams, and contribute to the company's global impact.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating significant experience and responsibility within the marketing function.
Reporting Structure: The Marketing Manager - Vice President reports directly to the EMEA Head of Marketing and works closely with various stakeholders across the business.
Work Arrangement: This is an on-site role based in London, with flexibility for occasional remote work and adjusted hours as needed.
Growth Opportunities:
- Progression to a Senior Vice President or Director role within the marketing function.
- Expansion into other areas of the business, such as product management or business development.
- International assignments or relocation opportunities, given Citi's global presence.
ASSUMPTION: Success in this role could lead to increased responsibility, career advancement, and exposure to diverse aspects of the financial services industry.
🌍 Location & Work Environment
Office Type: Citi's London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 33 Canada Square, London, England E14 5, GB
Geographic Context:
- London is a major global financial hub, offering a vibrant and multicultural work environment.
- The Canary Wharf area, where Citi's London office is located, is home to numerous international banks and financial institutions.
- London provides excellent opportunities for networking, professional development, and work-life balance.
Work Schedule: Standard banking hours with flexibility for occasional remote work and adjusted hours as needed.
ASSUMPTION: Working in London offers applicants the chance to live and work in a dynamic, multicultural city with a rich history and diverse cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final round interview with the EMEA Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Stakeholder management and collaboration abilities
- Technical marketing expertise and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the private banking industry and Citi's business.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
ATS Keywords: Marketing strategy, stakeholder management, digital marketing, event planning, brand positioning, thought leadership, client engagement, market analysis, vendor management, project management, Salesforce
ASSUMPTION: Citi's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Salesforce Marketing Cloud
- CVENT (event management system)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Citi's marketing operations and processes.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Responsibility
- Integrity
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Strong focus on teamwork and collaboration
- Results-driven and performance-oriented culture
- Opportunities for professional development and growth
Self-Assessment Questions:
- How do you ensure that marketing strategies align with Citi's brand values and client-first approach?
- Can you provide an example of a time when you successfully managed a complex, multi-site matrix organization?
- How do you balance the need for creativity and innovation with the requirement to comply with regulatory guidelines?
ASSUMPTION: Citi's culture is characterized by a strong commitment to client-centricity, collaboration, and innovation, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing competing priorities and multiple stakeholders in a complex, matrix organization.
- Keeping up with the fast-paced and ever-evolving financial services industry.
- Balancing the need for creativity and innovation with regulatory compliance and risk management.
- Adapting to a large, global organization with diverse teams and cultures.
ASSUMPTION: These challenges can be overcome through strong project management skills, strategic thinking, and a proactive approach to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other marketing roles in private banking, this position offers a higher level of responsibility and strategic influence.
- In the broader financial services industry, this role is similar to marketing management positions in wealth management or investment banking, with a focus on ultra-high-net-worth clients.
- Career progression in this role could lead to opportunities in senior marketing leadership, product management, or business development within the financial services sector.
ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for applicants to tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive client acquisition and engagement in a specific geographic region.
- Conducting market research and analysis to identify trends and opportunities in the ultra-high-net-worth client segment.
- Managing an external agency to deliver a high-profile event or conference, ensuring brand consistency and client satisfaction.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and operational aspects of the role, providing applicants with a sense of the day-to-day responsibilities and challenges.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing initiatives planned for the Private Banking division in the next 12-24 months, and how this role will contribute to their success?
- How does Citi support the professional development and growth of its marketing talent, and what opportunities exist for advancement in this role?
- Can you provide an example of a time when Citi's marketing team successfully collaborated with other business units or external partners to drive a strategic marketing initiative?
- How does Citi measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most relevant to this role?
- What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support my success?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved, focusing on your strategic thinking, analytical skills, and ability to drive client engagement.
- If applicable, update your portfolio or prepare examples of your work to showcase your creative thinking and digital marketing expertise.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
