Marketing Manager, Vietnam

📌 Core Information

🔹 Job Title: Marketing Manager, Vietnam

🔹 Company: Payoneer

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving customer growth and retention initiatives
• Creating effective acquisition strategies
• Managing sales lead generation
• Overseeing brand positioning, PR efforts, and community engagement
• Collaborating with global marketing teams and local vendors

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving results and owning in-country marketing revenue.

📋 Key Responsibilities

✅ Existing Customer Growth & Retention: drive market-led initiatives and incentive / reward campaigns to grow volume and usage, build customer loyalty, and increase retention rate

✅ Acquisition: create effective market-driven PPC tactics and plans to drive high-value ICPs, working with global teams and vendors on execution, roll-out, ramp-up conversions, and drive volume

✅ Sales Lead Gen: deliver high-value leads to the sales team using an ABM / Named Accounts approach, build leads nurturing flow, and improve MQL > SQL > Won Deals conversion rate

✅ Data analytics and KPI reporting: monitor performance dashboards daily, obtain market insights, understand customer behaviors, identify gaps/blockers, and proactively look for key areas of growth opportunities – initiate marketing activities to address them

✅ Brand positioning: activate brand campaigns to build Payoneer thought leadership and establish top-of-mind awareness in the Vietnam market

✅ PR & Media: secure media coverages including interviews, byline/op-ed, commentary opportunities, and speaking opportunities at industry marquee events. Build media footprint and elevate brand awareness

✅ Socials & Community: actively monitor social listening and manage local social community groups. Leverage influencer marketing to defend brand reputation and potential negative sentiment

✅ Events management: activate online and offline events, webinars, workshops, VIP networking dinners, sponsored events to acquire high-value customers, build customer relationships, and enhance product education

ASSUMPTION: This role requires a strong understanding of the local market, excellent communication skills, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in B2B marketing, ideally in the eCommerce/payments field

Required Skills:

• Proven track record in driving integrated marketing campaigns across omni-channels
• Strong leadership abilities and excellent communication skills
• Ability to thrive in a fast-paced environment and work under pressure
• Excellent presentation skills and data-driven decision-making
• Native Vietnamese and excellent/good level English

Preferred Skills:

• Experience working with global marketing teams
• Knowledge of the Vietnamese market and local trends
• Familiarity with ABM strategies and tools

ASSUMPTION: Candidates with experience in the eCommerce or payments industry and a strong understanding of the local market will be at an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Vietnam with 8+ years of experience, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $50,000 - $75,000).

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Payoneer is a global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy.

Company Size: Mid-size (1,001-5,000 employees). This size allows for a structured yet flexible work environment, with opportunities for growth and collaboration.

Founded: 2005. Payoneer has over 15 years of experience in global payments and compliance, making it a well-established player in the industry.

Company Description:

• Payoneer offers global payment and compliance solutions for businesses of all sizes
• Provides multi-currency and workforce management tools
• Offers working capital and business intelligence services

Company Specialties:

• Mass Payout Services
• Global Payment Solutions
• Global Bank Transfers

Company Website: http://www.payoneer.com

ASSUMPTION: Payoneer's extensive global presence and experience make it an attractive employer for candidates seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced marketing professionals looking to drive results and own in-country marketing revenue.

Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and work closely with global marketing teams and local vendors.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a focus on collaboration and communication with both local and global teams.

Growth Opportunities:

• Progression to a regional or global marketing role
• Expansion of responsibilities based on performance and market needs
• Professional development opportunities through training and workshops

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub
• The city offers a vibrant culture, rich history, and numerous entertainment options
• Payoneer's office is centrally located, providing easy access to public transportation and amenities

Work Schedule: Full-time, with flexible hours and remote work options. The work schedule may vary depending on project demands and team needs.

ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work-life integration and collaboration opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and adaptability
• Problem-solving and decision-making

Application Tips:

• Highlight relevant experience in B2B marketing, particularly in the eCommerce or payments industry
• Demonstrate a strong understanding of the Vietnamese market and local trends
• Showcase your ability to drive results and own in-country marketing revenue
• Prepare a well-structured resume and cover letter, highlighting your skills and experiences relevant to the role

ATS Keywords: B2B Marketing, eCommerce, Integrated Marketing Campaigns, PPC, SEO, Email Marketing, Social Media, Events Management, Data Analytics, Customer Growth, Lead Generation, Brand Positioning, Public Relations, Community Management, Stakeholder Engagement, Communication Skills

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences, and be prepared to demonstrate their understanding of the role and the company during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act as our customer’s partner on the inside
• Continuously improve
• Do it. Own it.
• Build each other up

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient
• Customer-centric and empathetic

Self-Assessment Questions:

• How do you align with Payoneer's customer-centric approach?
• How comfortable are you working in a hybrid environment and collaborating with global teams?
• How do you approach continuous improvement and driving results in your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Payoneer's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working with global teams across different time zones
• Adapting to changes in market conditions and customer needs
• Balancing the demands of customer growth, retention, and acquisition

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven approach to succeed in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving in-country marketing revenue and managing local vendors
• Industry-specific context: The Vietnamese market has unique cultural and economic factors that impact marketing strategies
• Career path comparison: This role offers growth opportunities in regional or global marketing positions

ASSUMPTION: Understanding the unique aspects of this role and the Vietnamese market is crucial for success in this position.

📝 Sample Projects

• Developing and executing a successful customer retention campaign, resulting in a 15% increase in retention rate
• Launching a targeted PPC campaign, driving a 20% increase in high-value ICP conversions
• Managing a high-profile event, generating over 100 qualified leads and enhancing Payoneer's brand presence in the market

ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for Vietnam and the region?
• What are the most significant challenges facing the marketing team in Vietnam, and how can this role address them?
• What opportunities are there for professional development and growth within the company?
• How does Payoneer support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly in B2B marketing, eCommerce, and the Vietnamese market
• Prepare a portfolio or examples of your marketing campaigns and their results, if applicable
• Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.