Marketing Manager, Virtual Events | DACH

📌 Core Information

🔹 Job Title: Marketing Manager, Virtual Events | DACH

🔹 Company: Deel

🔹 Location: Remote (with focus on DACH region)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: Mid-Level

🔹 Remote Status: Remote OK (with focus on DACH time zones)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing localised webinars across key European markets
• Leading localisation efforts for the DACH market
• Collaborating with cross-functional teams to align messaging and strategy
• Managing webinar logistics, platforms, timelines, and communications
• Analyzing webinar metrics and delivering actionable insights

ASSUMPTION: This role requires a strong understanding of European B2B marketing, particularly in the DACH region, and experience in managing webinars or virtual events.

📋 Key Responsibilities

✅ Plan, execute, and optimize localised webinars across UK, France, Nordics, and DACH markets

✅ Collaborate with sales, product, and content teams to identify relevant topics and speakers

✅ Manage all logistics, platforms, timelines, and communications for webinars

✅ Develop and execute webinar promotion strategies across email, social, and paid channels

✅ Track performance, analyze webinar metrics, and deliver actionable insights

✅ Lead localisation efforts for the DACH market, adapting global content and creating market-specific materials

✅ Ensure all content and campaigns are culturally relevant and resonate with German-speaking audiences

✅ Support execution of integrated marketing campaigns in the DACH region

✅ Partner with central marketing and regional sales teams to align messaging and strategy

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in a B2B marketing role, with proven success in managing webinars or virtual events

Required Skills:

• Excellent English communication skills (written and verbal)
• Proficiency in German (plus)
• Strong project management skills and attention to detail
• Solid understanding of European B2B marketing, particularly in the DACH region
• Experience working with tools such as ON24, Zoom, GoToWebinar, HubSpot, Salesforce, or similar
• Ability to multitask and manage multiple projects in a fast-paced environment
• Experience in SaaS or tech industry (plus)
• Familiarity with other European languages (French, Swedish, etc.) (bonus)
• Knowledge of digital marketing best practices and demand generation strategies

Preferred Skills:

• Experience working remotely in a global team
• Familiarity with the Deel platform

ASSUMPTION: Candidates with experience in the SaaS or tech industry and familiarity with other European languages will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (gross, based on experience and location)

Benefits:

• Stock grant opportunities dependent on role, employment status, and location
• Additional perks and benefits based on employment status and country
• Flexible remote work, including optional WeWork access

Working Hours: Full-time position with flexible hours, focusing on DACH time zones

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the DACH region, considering the required experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 1,001-5,000 employees (Large enterprise with a global presence)

Founded: 2019 (Relatively new, but well-established in the market)

Company Description:

• Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce
• Serves over 35,000 companies worldwide, from small teams to publicly traded enterprise businesses
• Offers a suite of HR tools, payroll solutions, mobility services, and compliance expertise

Company Specialties:

• Payment Services
• Independent Contractors
• Remote Work
• Financial Services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS
• Compliance
• Global Hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with a wide range of teams.

📊 Role Analysis

Career Level: Mid-Level (3-5 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager, EMEA

Work Arrangement: Remote OK, with a focus on DACH time zones

Growth Opportunities:

• Progression to a Senior Marketing Manager role within the EMEA region
• Expansion into other European markets or global roles
• Development of leadership and management skills

ASSUMPTION: This role offers significant growth opportunities within the EMEA region and globally, as Deel continues to expand its presence.

🌍 Location & Work Environment

Office Type: Remote-first, with optional WeWork access

Office Location(s): San Francisco (HQ), Tel Aviv, New York, London, Berlin (and other global offices)

Geographic Context:

• The DACH region consists of Germany, Austria, and Switzerland, with a strong focus on the German market
• Germany is the largest economy in Europe and has a significant impact on the global market
• The DACH region is known for its high standards of data protection and compliance

Work Schedule: Full-time, with flexible hours and a focus on DACH time zones

ASSUMPTION: Working remotely with a focus on the DACH region allows for a better work-life balance and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition Team
• Interview with the Hiring Manager (Senior Marketing Manager, EMEA)
• Final interview with the Global Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience in the DACH region
• Webinar management and event planning skills
• Cultural awareness and language proficiency
• Project management and multitasking abilities
• Alignment with Deel's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of the DACH market and Deel's platform
• Prepare examples of successful webinars or events you've managed in the past
• Be ready to discuss your approach to localisation and cultural relevance

ATS Keywords: Marketing Manager, Virtual Events, DACH, Webinars, Localisation, B2B Marketing, Project Management, Digital Marketing, Demand Generation

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, experience in the DACH region, and cultural awareness.

🛠️ Tools & Technologies

• ON24, Zoom, GoToWebinar (for webinar platforms)
• HubSpot, Salesforce (for CRM and marketing automation)
• Google Workspace (for collaboration and communication)
• Asana, Trello, or similar (for project management)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as Deel offers training and support for new team members.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Global mindset
• Inclusive and diverse
• Continuous learning
• One team, one dream

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Remote-friendly and flexible

Self-Assessment Questions:

• How do you ensure that your marketing strategies are inclusive and culturally relevant?
• Can you provide an example of a successful webinar or event you've managed, and how you adapted the content for different audiences?
• How do you approach working remotely with a global team, and how do you maintain productivity and engagement?

ASSUMPTION: Deel values diversity, inclusion, and a global mindset, so candidates should be prepared to discuss their approach to these aspects in the interview process.

⚠️ Potential Challenges

• Managing time zones and coordinating with teams across Europe
• Keeping up with the fast-paced nature of the role and the company's growth
• Adapting to the unique cultural and linguistic nuances of the DACH region
• Balancing multiple projects and priorities in a remote work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and effective communication.

📈 Similar Roles Comparison

• This role is unique in its focus on the DACH region and the combination of webinar management and localisation
• Compared to other marketing roles, this position requires a higher level of language proficiency and cultural awareness
• Career progression in this role may differ from other marketing positions, with a focus on regional expansion and global opportunities

ASSUMPTION: Candidates should research the DACH market and Deel's platform to understand the unique aspects of this role and how it compares to other marketing positions.

📝 Sample Projects

• Planning and executing a successful webinar series for the UK market, with a focus on localising content for the British audience
• Adapting global marketing campaigns for the DACH region, ensuring cultural relevance and resonance with German-speaking audiences
• Managing a team of local marketing specialists to execute integrated campaigns across multiple European markets

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage webinars, adapt content for different audiences, and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the EMEA marketing department?
• How does Deel support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Deel approach localisation and cultural relevance in its marketing strategies?
• What are the most challenging aspects of working remotely with a global team, and how does Deel address these challenges?

ASSUMPTION: These questions will help the candidate understand the role's dynamics, growth opportunities, and the company's approach to remote work and localisation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.deel.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful webinars or events you've managed in the past
• Be ready to discuss your approach to localisation and cultural relevance
• Follow up with the Talent Acquisition Team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.