Marketing Manager – Visual Content & Design

📌 Core Information

🔹 Job Title: Marketing Manager – Visual Content & Design

🔹 Company: AccorHotel

🔹 Location: Jasper, Alberta, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Intermediate (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of visual content that aligns with the brand and supports marketing campaigns
• Collaborating with various teams to create high-quality assets for both digital and print channels
• Managing content libraries and maintaining a consistent visual language across departments and guest-facing media
• Supporting resort-wide initiatives with visually compelling materials that reflect luxury positioning and renovation milestones

ASSUMPTION: This role requires a strong visual storytelling background and the ability to work collaboratively with various teams to create consistent, high-quality visual content that aligns with the brand's luxury aesthetic.

📋 Key Responsibilities

✅ Lead the development of all visual content, ensuring creative consistency and brand alignment across platforms

✅ Design and produce high-quality assets for print and digital channels, including social media content, email campaigns, menus, signage, brochures, and on-property touchpoints

✅ Support resort-wide initiatives with visually compelling materials that reflect luxury positioning and renovation milestones

✅ Collaborate with photographers, videographers, and creative agencies to maintain a refined, world-class aesthetic

✅ Manage content libraries and maintain a consistent visual language across departments and guest-facing media

✅ Design and optimize creative assets for digital campaigns, hotel website, OTA listings, and paid advertising

✅ Enhance the visual appeal of digital channels to drive engagement and increase conversion

✅ Support social media activations through designed templates, story assets, reels, and branded visuals

✅ Track visual engagement performance and iterate on content to improve reach and impact

✅ Support the visual marketing of property activations, culinary events, seasonal campaigns, and luxury guest experiences

✅ Assist in documenting and showcasing influencer stays and press events through curated visual assets

✅ Create visually impactful presentations and marketing collateral for internal and external stakeholders

ASSUMPTION: This role requires a strong understanding of branding principles, luxury aesthetics, and digital marketing strategies to create visually compelling content that drives engagement and conversion.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, or a related field

Experience: 3-5 years of experience in graphic design, visual content creation, or marketing – ideally in luxury hospitality, travel, or lifestyle brands

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Microsoft 365
• Solid understanding of branding principles and luxury aesthetics
• Hands-on experience with CMS platforms (WordPress, Adobe Experience Platform), email platforms, and social media management tools
• Excellent visual storytelling and layout skills; motion graphics or video editing skills are a plus
• Experience managing multiple design projects and timelines across departments
• Strong copywriting and content ideation skills considered an asset
• GA4 or digital marketing certifications are an advantage
• Flexible and collaborative mindset, with a strong eye for detail and design trends
• Willingness to work evenings and weekends to support special events and activations

Preferred Skills:

• Experience working with luxury hospitality brands
• Fluency in French or another language

ASSUMPTION: Candidates with a strong portfolio showcasing their visual storytelling skills and experience working with luxury brands will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 65,000 per annum based on previous experience

Benefits:

• Subsidized staff accommodation assistance provided
• One complimentary meal per shift in our staff cafeteria
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties worldwide
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise & Whistler (subject to availability)
• Comprehensive wellness platform for employee mental health and wellbeing support
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Fairmont Jasper Park Lodge Golf Course
• Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
• Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor

Working Hours: Full-time, with flexibility to work evenings and weekends to support special events and activations

ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 3-5 years of experience in luxury hospitality. Benefits are designed to support employees' personal and professional growth, as well as their overall wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees

Founded: 1967 (as a public company)

Company Description:

• Accor is a world-leading hospitality company with over 5,600 properties across 110 countries
• Offers 45 hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts
• Dedicated to suit all desires and needs, ensuring hospitality benefits not only the few but all

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: Accor is a large, global hospitality company with a diverse portfolio of hotel brands, offering extensive growth opportunities for employees.

📊 Role Analysis

Career Level: Intermediate (3-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing at Fairmont Jasper Park Lodge

Work Arrangement: On-site, with flexibility to work evenings and weekends to support special events and activations

Growth Opportunities:

• Progression within the marketing department at Fairmont Jasper Park Lodge
• Opportunities to work on global marketing campaigns and collaborate with Accor's international teams
• Potential to transfer to other Accor properties worldwide

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and across Accor's global portfolio of properties.

🌍 Location & Work Environment

Office Type: On-site at Fairmont Jasper Park Lodge in Jasper, Alberta, Canada

Office Location(s): 1 Old Lodge Road, Jasper, AB T0E 1E0, Canada

Geographic Context:

• Jasper is a small town located in the Canadian Rockies, known for its stunning natural beauty and outdoor recreation opportunities
• The resort is situated within Jasper National Park, offering easy access to hiking, skiing, and other outdoor activities
• The town has a close-knit community with a strong sense of local culture and history

Work Schedule: Full-time, with flexibility to work evenings and weekends to support special events and activations

ASSUMPTION: The on-site work environment at Fairmont Jasper Park Lodge offers employees the opportunity to work in a beautiful, natural setting with easy access to outdoor recreation and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Director of Marketing and potentially other department heads
• Final interview with the General Manager of Fairmont Jasper Park Lodge

Key Assessment Areas:

• Portfolio review and discussion of visual storytelling skills
• Branding and luxury aesthetics knowledge
• Digital marketing and campaign strategy experience
• Collaboration and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight your visual storytelling skills and experience working with luxury brands
• Include a link to your portfolio or attach samples of your work
• Prepare examples of how you've supported marketing campaigns and created visually compelling content for both digital and print channels
• Research Accor and Fairmont Jasper Park Lodge to demonstrate your understanding of the company and its values

ATS Keywords: Visual content, graphic design, marketing, luxury hospitality, branding, digital marketing, campaign strategy, project management, collaboration

ASSUMPTION: The application process for this role is designed to assess candidates' visual storytelling skills, branding knowledge, and digital marketing experience, as well as their ability to collaborate and manage multiple design projects.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Microsoft 365
• CMS platforms (WordPress, Adobe Experience Platform)
• Email platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires proficiency in Adobe Creative Suite, Canva, and Microsoft 365, as well as experience working with CMS platforms, email platforms, and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Sustainability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a strong eye for detail and design trends
• Results-driven and proactive in managing multiple design projects

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your visual storytelling skills and experience working with luxury brands?
• Are you comfortable working in a collaborative environment and managing multiple design projects with tight deadlines?
• Do you have a strong understanding of branding principles, luxury aesthetics, and digital marketing strategies?

ASSUMPTION: Accor values a diverse and inclusive work environment, with a strong focus on collaboration, integrity, and commitment to sustainability. Candidates who align with these values and have a strong portfolio showcasing their visual storytelling skills and experience working with luxury brands will be highly competitive for this role.

⚠️ Potential Challenges

• Managing multiple design projects and tight deadlines
• Working evenings and weekends to support special events and activations
• Adapting to a fast-paced, collaborative work environment
• Navigating a large, global organization with a diverse portfolio of hotel brands

ASSUMPTION: This role may present challenges in managing multiple design projects and tight deadlines, as well as working evenings and weekends to support special events and activations. Candidates should be comfortable working in a fast-paced, collaborative environment and adaptable to the unique demands of the luxury hospitality industry.

📈 Similar Roles Comparison

• This role is unique in its focus on visual content creation and design for a luxury hospitality brand, with a strong emphasis on digital marketing and campaign strategy
• Similar roles in other industries may not require the same level of luxury branding knowledge or digital marketing experience
• Career progression in this role may involve opportunities to work on global marketing campaigns and collaborate with Accor's international teams, as well as potential transfers to other Accor properties worldwide

ASSUMPTION: This role offers unique opportunities for visual content creators and designers with experience working with luxury hospitality brands and a strong understanding of digital marketing strategies. Candidates should be prepared to demonstrate their visual storytelling skills and experience working with luxury brands in their application and interview process.

📝 Sample Projects

• Creating a visually compelling campaign to promote a luxury resort's rebranding and renovation milestones
• Designing and optimizing creative assets for digital campaigns, hotel website, OTA listings, and paid advertising to drive engagement and increase conversion
• Supporting social media activations through designed templates, story assets, reels, and branded visuals to improve reach and impact

ASSUMPTION: These sample projects are designed to showcase the visual storytelling skills and digital marketing experience required for this role, as well as the candidate's ability to create visually compelling content that aligns with the brand's luxury aesthetic.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most important priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales, revenue management, and operations?
• What opportunities are there for professional growth and development within the marketing department and across Accor's global portfolio of properties?
• How does Accor support work-life balance for employees, particularly those working in remote or rural locations like Jasper?

ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, priorities, and opportunities for professional growth and development within the marketing department and across Accor's global portfolio of properties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://www.jasperparklodgejobs.com
• Tailor your resume and cover letter to highlight your visual storytelling skills and experience working with luxury brands
• Include a link to your portfolio or attach samples of your work
• Prepare examples of how you've supported marketing campaigns and created visually compelling content for both digital and print channels
• Research Accor and Fairmont Jasper Park Lodge to demonstrate your understanding of the company and its values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.