Marketing Manager, VNGS Marketing

📌 Core Information

🔹 Job Title: Marketing Manager, VNGS Marketing

🔹 Company: Amazon

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand building strategies and event management for VNGS across all channels
• Planning and executing marketing campaigns to build awareness and excitement for the VNGS business
• Developing success stories assets to drive conversion from prospect to lead
• Working with Public Policy and Public Relations to raise AGS awareness

ASSUMPTION: This role requires a strong background in marketing, with a focus on brand building, event management, and campaign execution. Experience in the e-commerce industry is a plus.

📋 Key Responsibilities

✅ Lead VNGS brand building strategies and Event Management across all channels to ensure delivering a clear brand proposition to key segments.

✅ Lead market researches to develop qualified brand building concept that addresses Vietnamese. prospects/selling partners unmet needs to raise VNGS awareness with scale and speed.

✅ Plan and execute marketing campaigns to build awareness and excitement for VNGS business.

✅ Define, plan, develop and execute marketing plan for seller recruitment and engagement activities in direct and indirect channels.

✅ Develop success stories assets to drive conversion from prospect to lead.

✅ Work with Public Policy and Public Relations to raise AGS awareness.

✅ Prepare and deliver business reviews of marketing regarding its progress in achieving pre-defined targets.

✅ Support internal and external partners with brand communications assets and content, adapted in numerous channels.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong communication and project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on brand management, event planning, and campaign execution

Required Skills:

• Proven experience in brand building and event management
• Strong market research skills
• Excellent project management and organizational skills
• Fluency in English and Vietnamese
• Proficiency in Microsoft Office Suite and marketing tools

Preferred Skills:

• Experience in the e-commerce industry
• Familiarity with Amazon's products and services
• Bilingual or multilingual skills

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $60,000 - $100,000 per year (Based on market research for marketing managers in Vietnam with 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Amazon products

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Amazon is a large, global corporation)

Founded: 1994 (Amazon was founded by Jeff Bezos in 1994)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon's mission is to be Earth's most customer-centric company
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: https://www.amazon.com

ASSUMPTION: Amazon is a well-established company with a strong global presence. Applicants should be comfortable working in a large, dynamic organization.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the VNGS Marketing Manager

Work Arrangement: On-site, full-time position with occasional overtime as needed

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior marketing role
• Opportunity to work on high-impact projects and gain exposure to senior leadership
• possibility to transfer to other teams or roles within Amazon

ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's marketing organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub
• The city offers a mix of traditional Vietnamese culture and modern amenities
• Ho Chi Minh City has a tropical climate with hot and humid weather year-round

Work Schedule: Standard work hours are Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic office environment and be able to adapt to the local culture and climate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing and brand management skills
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful brand building campaigns and events you've managed
• Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their success

ATS Keywords: Brand building, event management, marketing campaigns, market research, seller recruitment, success stories, business reviews

ASSUMPTION: The application process for this role may vary depending on the specific hiring manager and team. Applicants should be prepared for a thorough interview process that focuses on their marketing skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should be proficient in using Microsoft Office Suite and marketing tools. Familiarity with Amazon's internal tools and systems is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for creating exceptional customer experiences?
• Are you comfortable working in a fast-paced, dynamic environment and able to adapt to change?
• Do you have a proven track record of driving results and achieving targets?

ASSUMPTION: Applicants should assess their fit with Amazon's company values and work style before applying. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple projects and stakeholders simultaneously
• Adapting to a large, global organization with a complex structure
• Navigating a competitive job market and demonstrating value to the organization

ASSUMPTION: Applicants should be prepared to work in a challenging, fast-paced environment and be able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position in other organizations, but with a focus on the e-commerce industry and Amazon's unique business model
• Compared to other marketing roles, this position offers the opportunity to work for a large, global company with significant resources and impact
• Career progression in this role may lead to senior marketing positions within Amazon or other e-commerce companies

ASSUMPTION: Applicants should research similar marketing roles in the e-commerce industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing a brand building campaign to increase awareness of VNGS among Vietnamese prospects
• Planning and executing an event to showcase Amazon's seller recruitment program to local businesses
• Creating success stories assets to drive conversion from prospect to lead for Amazon's seller recruitment program

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific requirements of this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for VNGS?
• What are the biggest challenges facing the VNGS marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within Amazon's marketing organization?
• How does Amazon support work-life balance for its employees?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their understanding of the marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful brand building campaigns and events you've managed
• Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.