📌 Core Information
🔹 Job Title: Marketing Manager (w/m/d) Specialties
🔹 Company: LANXESS
🔹 Location: Uerdingen, Krefeld, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing market and competitive analyses, and creating marketing concepts
- Implementing marketing concepts in cooperation with sales and product management
- Gestating the product and service portfolio
- Analyzing trends and developing new applications
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts across various application areas and regions.
📋 Key Responsibilities
✅ Create market and competitive analyses, and develop marketing concepts considering the region, production sites, and profitability
✅ Implement marketing concepts in cooperation with sales and product management for product groups, regions, and global key accounts in various application areas
✅ Gestate the product and service portfolio
✅ Analyze trends and develop new applications
ASSUMPTION: The role involves cross-functional collaboration with sales and product management, requiring excellent communication and project management skills.
🎯 Required Qualifications
Education: Completed degree in business administration or an MBA
Experience: 5-10 years of management and marketing experience in an international context
Required Skills:
- Excellent leadership and organizational skills
- Strong strategic thinking and initiative
- Excellent Excel and PowerPoint (including ThinkCell) skills
- Fluent German and English language skills
- Willingness to travel
Preferred Skills:
- Experience in the chemical industry
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with experience in the chemical industry or marketing automation tools may have an advantage but are not strictly required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Fair compensation and global bonus program
- Voluntary individual bonus payment
- Retirement benefits, health programs, life insurance, and medical care
- Flexible working arrangements with the global "Xwork" program
- Training and development opportunities
- Diversity and inclusion initiatives
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the chemical industry in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: LANXESS is a leading specialty chemicals company, focusing on chemical intermediates, additives, and consumer protection products. They operate in 32 countries worldwide.
Company Size: LANXESS has around 12,500 employees globally, making it a large enterprise with a significant presence in the chemical industry.
Founded: LANXESS was founded in 2004, making it a relatively young company in the industry.
Company Description:
- LANXESS is committed to sustainability, with leading positions in various ESG ratings
- The company operates in various business segments, including High Performance Materials, Advanced Industrial Intermediates, and more
- LANXESS offers a range of products and services, catering to diverse industries and applications
Company Specialties:
- High Performance Materials
- Advanced Industrial Intermediates
- Inorganic Pigments
- Liquid Purification Technologies
- Material Protection Products
- Functional Chemicals
- Leather Chemicals
- Flame Retardants
Company Website: LANXESS Website
ASSUMPTION: LANXESS' commitment to sustainability and diverse product offerings provide opportunities for marketing professionals to contribute to various aspects of the business.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring several years of management and marketing experience.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing or a similar role.
Work Arrangement: The role is on-site, with a willingness to travel required for collaboration with global key accounts and regional offices.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expanding expertise in the chemical industry and related markets
- Potential international assignments or secondments to other LANXESS locations
ASSUMPTION: LANXESS' global presence and diverse business segments offer opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: LANXESS operates a modern, professional office environment in Uerdingen, Krefeld.
Office Location(s): LANXESS has offices in various locations worldwide, with the main headquarters in Cologne, Germany.
Geographic Context:
- Uerdingen is a suburb of Krefeld, located in the Rhine-Ruhr metropolitan region, the largest urban area in Germany
- The region is known for its vibrant cultural scene, historical sites, and recreational opportunities
- Krefeld offers a mix of urban and suburban living, with easy access to nearby cities like Düsseldorf and Cologne
Work Schedule: The role follows a standard full-time work schedule, with flexibility offered through the global "Xwork" program.
ASSUMPTION: The location in Uerdingen, Krefeld, offers a convenient and attractive work environment, with easy access to urban and recreational amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and teamwork abilities
- Communication and presentation skills
- Industry knowledge and market awareness
Application Tips:
- Highlight relevant experience and achievements in marketing and management roles
- Demonstrate a strong understanding of the chemical industry and LANXESS' products and services
- Prepare examples of market analyses, marketing concepts, and implementation strategies
- Follow up after the interview to express appreciation and reiterate interest in the role
ATS Keywords: Marketing, Manager, Specialties, Market Analysis, Competitive Analysis, Marketing Concepts, Product Management, Trend Analysis, Leadership, Organizational Skills, Strategic Thinking, Initiative, Excel, PowerPoint, German, English, Travel
ASSUMPTION: LANXESS uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in the resume can improve the chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- ThinkCell (for data visualization and presentation)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and responsibility
- Customer focus and innovation
- Performance and efficiency
- Respect and fairness
Work Style:
- Collaborative and cross-functional teamwork
- Results-driven and proactive approach
- Strong communication and presentation skills
- Adaptability and willingness to learn
Self-Assessment Questions:
- Do I align with LANXESS' commitment to sustainability and responsibility?
- Am I comfortable working in a collaborative, cross-functional team environment?
- Do I possess strong communication and presentation skills, with a proactive approach to driving results?
ASSUMPTION: LANXESS values a strong cultural fit, with candidates who align with their values and work style preferences being more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and competitor activities
- Balancing regional, global, and product-specific marketing priorities
- Adapting to a dynamic work environment and changing market conditions
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and adaptability to succeed in the role.
📈 Similar Roles Comparison
- Marketing Manager roles in other chemical companies may have different product portfolios and market focuses
- Marketing roles in other industries may have different target audiences, marketing channels, and competitive landscapes
- Career progression in marketing roles may vary depending on the company's size, structure, and growth trajectory
ASSUMPTION: Comparing this role with similar positions in other companies and industries can provide valuable insights into the unique aspects and requirements of the Marketing Manager role at LANXESS.
📝 Sample Projects
- Conducting a comprehensive market analysis for a new product launch in the High Performance Materials segment
- Developing and implementing a marketing campaign to increase brand awareness for LANXESS' flame retardants in the automotive industry
- Collaborating with product management to optimize the product portfolio for a specific region, considering market demand, competition, and profitability
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Marketing Manager role at LANXESS.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the product groups and regions I would be working with?
- How does the marketing team collaborate with sales and product management, and what are the key priorities for these functions?
- What are the most significant challenges facing the marketing team in the next 1-2 years, and how can this role contribute to addressing them?
- What opportunities exist for professional development and growth within the marketing team and LANXESS as a whole?
- How does LANXESS support work-life balance, and what flexibility is offered through the global "Xwork" program?
ASSUMPTION: Asking these questions can provide valuable insights into the role's responsibilities, priorities, and growth opportunities, as well as LANXESS' work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LANXESS career portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of market analyses, marketing concepts, and implementation strategies to demonstrate your capabilities
- Follow up with the hiring manager or HR representative one week after the interview to express appreciation and reiterate your interest in the role
- If selected for the final interview, be prepared to present your ideas and strategies for addressing the role's key responsibilities and challenges
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
