📌 Core Information
🔹 Job Title: Marketing Manager - Wealth
🔹 Company: Royal London Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: 12-month Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 9th June 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (50% home/office based)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing wealth marketing plans aligned with the marketing strategy and broader distribution objectives.
- Creating and delivering effective marketing campaigns to promote RLAM’s products and services within the wealth market.
- Managing business as usual activities for the wealth channel.
- Line management responsibility for a Marketing Executive.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Partner with the Head of Sales to evolve the wealth marketing strategy, ensuring alignment with sales objectives and RLAM’s corporate strategy.
✅ Create and deliver effective marketing campaigns to promote RLAM’s products and services for targeted client segments, working with other members of the marketing team and wider client group.
✅ Develop and execute RLAM’s best in class business as usual activity for the wealth channel.
✅ Use and build appropriate campaign analytics to share the impact of campaigns and ways to improve.
✅ Line management responsibility for a Marketing Executive, including annual reviews and ongoing training and development.
ASSUMPTION: The role requires a high level of self-motivation, strong organizational skills, and the ability to manage multiple vendors and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience in wealth marketing to UK clients for an asset management firm.
Required Skills:
- Strong understanding of investment products, including familiarity with various asset types.
- Excellent campaign management skills with a proven track record in the asset management space.
- Strong writing skills with evidence of financial services expertise for wealth clients.
- Strong organizational and time management skills.
- Investment Management Certificate (IMC) is desirable.
- Strong interpersonal skills with the ability to build and develop partnerships with a collaborative mindset.
- An intuitive marketer with a self-starter approach.
- Confident and effective verbal communications at all levels of the organization as well as externally.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong understanding of the wealth market and relevant regulatory requirements.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for the 12-month contract)
Benefits:
- 28 days annual leave in addition to bank holidays.
- Up to 14% employer matching pension scheme.
- Private medical insurance.
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in London.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (201-500 employees)
Founded: 1988
Company Description:
- Royal London Asset Management (RLAM) is one of the UK’s leading fund management companies, working with a wide range of clients across the globe to achieve their investment goals.
- RLAM is part of the Royal London Group, the UK’s largest mutual life and pensions company, and has assets under management of £170.3 billion (as at 30 September 2024).
- RLAM is committed to responsible investment, acting as responsible stewards of clients’ capital and exercising their rights to influence positive change.
Company Specialties:
- Active long-term investment management.
- Responsible investment and stewardship.
- Global client base.
Company Website: www.rlam.com
ASSUMPTION: RLAM’s size and structure provide opportunities for career growth and development within a supportive and collaborative environment.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: The Marketing Manager will report directly to the Head of Sales and have line management responsibility for a Marketing Executive.
Work Arrangement: Hybrid (50% home/office based) with flexible working arrangements.
Growth Opportunities:
- Potential progression to a senior marketing role within RLAM or the wider Royal London Group.
- Opportunities to work on diverse projects and gain exposure to various aspects of the business.
- Access to professional development and training opportunities.
ASSUMPTION: The role offers a clear career path and opportunities for professional growth and development within a dynamic and evolving organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London.
Office Location(s): 80 Fenchurch Street, London, England EC3M 4BY, GB
Geographic Context:
- London is a major global financial hub, offering a wide range of cultural, recreational, and networking opportunities.
- The City of London, where RLAM’s headquarters is located, is a vibrant and dynamic business district.
- London’s diverse and multicultural population provides a rich talent pool and diverse customer base.
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements, including remote work options.
ASSUMPTION: The role offers a dynamic and stimulating work environment in a bustling global city, with opportunities for professional growth and development within a supportive and collaborative organization.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening.
- Phone or video screening with the hiring manager.
- Face-to-face or video interview with the hiring manager and a member of the HR team.
- Final interview with the Head of Sales and a senior member of the marketing team.
Key Assessment Areas:
- Candidates’ understanding of investment products and wealth marketing strategies.
- Candidates’ campaign management skills and ability to deliver results.
- Candidates’ ability to work effectively with cross-functional teams and stakeholders.
- Candidates’ cultural fit with RLAM’s values and work environment.
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interview questions by researching RLAM’s business, values, and recent news.
- Be ready to discuss your experience with wealth marketing campaigns and investment products.
- Demonstrate your ability to work effectively in a hybrid work environment.
ATS Keywords: Wealth Marketing, Investment Products, Campaign Management, Asset Management, Financial Services, Marketing Strategy, Client Group, Business as Usual, Line Management
ASSUMPTION: The application process is designed to assess candidates’ technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The role requires proficiency in relevant marketing and project management tools, as well as strong digital literacy skills.
👔 Cultural Fit Considerations
Company Values:
- Empowered: We encourage and support our colleagues to take ownership and initiative.
- Trustworthy: We act with integrity and transparency in all our interactions.
- Collaborate: We work together to achieve our shared goals.
- Achieve: We strive for excellence in all that we do.
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and continuous improvement.
- Collaborative and supportive, with a strong emphasis on teamwork and knowledge sharing.
- Flexible and adaptable, with a willingness to take on new challenges and learn from others.
Self-Assessment Questions:
- Do you align with RLAM’s values, particularly in terms of empowerment and collaboration?
- Are you comfortable working in a hybrid work environment, balancing remote and office-based work?
- Do you have a proactive and self-driven approach to your work, with a strong focus on delivery and results?
ASSUMPTION: RLAM values a diverse and inclusive work environment, where colleagues are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- The wealth market can be complex and competitive, requiring a strong understanding of investment products and regulatory requirements.
- The role may involve occasional travel to meet with clients, attend industry events, or visit other RLAM offices.
- The hybrid work arrangement may present challenges in terms of maintaining work-life balance and staying connected to the team.
ASSUMPTION: The role offers a dynamic and challenging work environment, with opportunities for professional growth and development within a supportive and collaborative organization.
📈 Similar Roles Comparison
- Compared to other marketing roles within the asset management industry, this role places a greater emphasis on wealth marketing and client group management.
- Unlike some marketing roles, this position requires a strong understanding of investment products and regulatory requirements specific to the wealth market.
- Career progression in this role may lead to senior marketing positions within RLAM or the wider Royal London Group, with opportunities to specialize in wealth marketing or take on broader marketing responsibilities.
ASSUMPTION: The role offers a unique blend of marketing and client group management responsibilities, with opportunities for career progression and professional development within a dynamic and evolving organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote RLAM’s products and services to high net worth individuals in the UK.
- Managing a rebranding project for RLAM’s wealth products, ensuring consistency across all marketing channels and materials.
- Conducting market research to identify trends and opportunities within the wealth market, and using insights to inform marketing strategy and campaign development.
ASSUMPION: The role offers a diverse range of projects and initiatives, providing opportunities to gain exposure to various aspects of the business and develop a broad range of skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns for RLAM’s wealth products and how this role would contribute to their development and execution?
- How does RLAM support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 3-6 months, and how would my work contribute to achieving these objectives?
- How does RLAM measure the success of its marketing campaigns, and how would this role be expected to track and report on campaign performance?
- What is the typical career path for someone in this role, and what opportunities might there be for progression within RLAM or the wider Royal London Group?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organization’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RLAM careers portal.
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a particular focus on wealth marketing, campaign management, and investment products.
- Prepare for interview questions by researching RLAM’s business, values, and recent news, and be ready to discuss your experience with wealth marketing campaigns and investment products.
- If invited to a final interview, be prepared to present a sample marketing campaign plan or other relevant project work that demonstrates your skills and approach to wealth marketing.
- Follow up with the hiring manager or HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
