📌 Core Information
🔹 Job Title: Marketing Manager, Web and Email (MOE)
🔹 Company: National Geographic Society
🔹 Location: Washington, DC (Hybrid)
🔹 Job Type: Full-Time, Resident (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Resident)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing campaigns
- Managing website updates and user experience
- Creating digital assets and optimizing user experience
- Collaborating with various teams for cohesive messaging and brand consistency
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and user experience. It involves working closely with multiple teams to ensure consistent branding and messaging across digital platforms.
📋 Key Responsibilities
✅ Developing and executing email marketing campaigns, including segmentation, automation, A/B testing, and performance tracking
✅ Deploying emails using an email marketing platform, ensuring strong deliverability and engagement
✅ Collaborating with the Senior Manager of Content & Creative to align messaging and content across email efforts
✅ Analyzing email performance metrics and providing insights for optimization
✅ Working with marketing strategists and business units to determine comprehensive email strategy
✅ Managing website updates, landing pages, and content optimizations to support marketing initiatives
✅ Implementing SEO best practices and tracking site analytics to enhance discoverability and conversions
✅ Collaborating with paid media and creative teams to ensure digital assets align with marketing strategies
✅ Using Adobe Creative Cloud to design visual assets for web and email (banners, graphics, templates)
✅ Working with content and creative teams to ensure brand consistency across all digital materials
✅ Monitoring analytics and regularly surfacing insights to marketing staff and program managers
✅ Tracking performance of email marketing campaigns and digital presence, and proposing recommendations to improve performance
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously under pressure of deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing preferred
Experience: 3-5 years of experience in email marketing, website management, or digital marketing
Required Skills:
- Expertise in segmented email campaigns, digital marketing, html coding, Salesforce CRM, Marketing Cloud, and analytics tracking
- Hands-on experience in Adobe Creative Cloud for email/web asset creation
- Knowledge of SEO, UX best practices, and Google Analytics
- Strong organizational and analytical skills, including ability to gather and analyze a variety of information and develop appropriate recommendations for action
- Proven ability to work independently within established guidelines and within a team environment, including external vendors
Preferred Skills:
- Strong ability to analyze email and website performance metrics
- Excellent collaboration and project management skills
- Experience with non-profit organizations, cultural attractions, or themed/entertainment background
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on email marketing and website management. Experience with non-profit organizations or cultural attractions is a plus.
💰 Compensation & Benefits
Salary Range: $85,500 - $90,000 USD (Based on industry standards for similar roles in the non-profit sector)
Benefits:
- Medical, dental, and vision insurance
- Engaging and comprehensive wellness program
- 401(k) retirement savings plan with matching contributions after 6 months of employment
- Flexible paid time off benefits with up to 22 days of paid annual leave per calendar year
- 12 paid holidays and a paid winter break between December 25 and 31
- Paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits
- Learning and development opportunities
- Lifestyle Spending Account
- Pet adoption assistance and insurance
- Pre-tax transportation benefits with a generous employer subsidy
- Employer-paid life insurance and disability benefit
- Variety of National Geographic discounts and perks
Working Hours: Full-time, with flexible scheduling based on team and workflow needs
ASSUMPTION: The salary range is based on industry standards for similar roles in the non-profit sector. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: National Geographic Society is a non-profit organization focused on supporting explorers, scientists, and storytellers who illuminate and protect the wonder of our world.
Company Size: Medium (501-1,000 employees)
Founded: 1888
Company Description:
- National Geographic Society is an impact-driven nonprofit that invests in a diverse, international community of changemakers—National Geographic Explorers
- They use the power of science, exploration, education, and storytelling to illuminate and protect the wonder of our world
- Their official LinkedIn page provides updates on their mission, explorers, and career opportunities
Company Specialties:
- Supporting explorers and their missions
- Storytelling and content creation
- Education and community engagement
Company Website: National Geographic Society
ASSUMPTION: National Geographic Society is a well-established non-profit organization with a strong brand and global impact. Their mission and values are central to their operations and culture.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Senior Marketing Manager
Work Arrangement: Hybrid (Resident) - Requires physical presence at Base Camp for certain tasks and deadlines, with flexibility for remote work when possible
Growth Opportunities:
- Potential to expand responsibilities based on performance and organizational needs
- Opportunities to work on high-profile projects and events
- possibility to collaborate with and learn from renowned explorers and storytellers
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and impactful organization.
🌍 Location & Work Environment
Office Type: Hybrid (Resident) - Requires physical presence at Base Camp for certain tasks and deadlines, with flexibility for remote work when possible
Office Location(s): 1145 17th Street NW, Washington, DC 20036, US
Geographic Context:
- Washington, DC is a vibrant and historic city with a diverse cultural scene
- The National Geographic Society headquarters is located in the heart of the city, near numerous attractions and amenities
- The city offers a mix of urban and suburban living options, with a variety of neighborhoods to suit different preferences and budgets
Work Schedule: Full-time, with flexible scheduling based on team and workflow needs
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and email campaign expertise
- Website management and user experience skills
- Creativity and design skills using Adobe Creative Cloud
- Analytical and problem-solving abilities
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of email campaigns, website projects, or digital marketing initiatives you've worked on
- Demonstrate your understanding of the National Geographic Society's mission and values in your application materials
- Prepare questions to ask the interviewer about the role, team, or organization to show your interest and engagement
ATS Keywords: Email Marketing, Website Management, Digital Marketing, Adobe Creative Cloud, SEO, UX, Google Analytics, Marketing Cloud, Salesforce CRM, National Geographic Society
ASSUMPTION: The application process for this role is typical for a mid-level marketing position within a non-profit organization. Successful candidates will demonstrate strong digital marketing skills, creativity, and a passion for the National Geographic Society's mission.
🛠️ Tools & Technologies
- Adobe Creative Cloud
- Salesforce CRM
- Marketing Cloud
- Google Analytics
- HTML coding
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: This role requires proficiency in various digital marketing and design tools, as well as familiarity with email marketing platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Exploration
- Storytelling
- Community
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and innovative
- Passionate about the National Geographic Society's mission
Self-Assessment Questions:
- How do you align with the National Geographic Society's values, particularly exploration and storytelling?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach project management and prioritization in a dynamic, fast-paced environment?
ASSUMPTION: Successful candidates will demonstrate a strong fit with the National Geographic Society's values and work style, as well as a passion for their mission and a willingness to adapt to a hybrid work environment.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement, with varying on-site requirements
- Collaborating effectively with various teams and stakeholders
- Managing external vendors and partners
ASSUMPTION: This role presents unique challenges related to project management, collaboration, and adaptability in a hybrid work environment.
📈 Similar Roles Comparison
- This role is unique to the National Geographic Society, focusing on digital marketing and user experience for their museum and events
- Similar roles in other organizations may focus on specific aspects of digital marketing, such as social media or content creation, rather than the broad scope of this role
- Career paths in this field may lead to senior marketing roles, digital strategy positions, or specialized digital marketing roles
ASSUMPTION: This role offers a unique blend of digital marketing, user experience, and project management skills, with opportunities for growth and development within the National Geographic Society.
📝 Sample Projects
- Developing and executing an email campaign to promote an upcoming museum exhibit, including segmentation, automation, and A/B testing
- Managing a website redesign project to improve user experience and optimize conversions for online ticket sales
- Creating digital assets for a marketing campaign, including banners, graphics, and templates, to ensure brand consistency across all digital materials
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from digital marketing and user experience to project management and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall marketing strategy for the National Geographic Society?
- What are the most pressing challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does the National Geographic Society support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and organization, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the role, team, or organization to show your interest and engagement
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
- If selected for an interview, be prepared to discuss your digital marketing and user experience skills, as well as your alignment with the National Geographic Society's mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
