📌 Core Information
🔹 Job Title: Marketing Manager - Web3
🔹 Company: Bitpanda
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Hybrid (25 Work From Anywhere days)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive Web3-specific marketing strategies
- Planning and executing marketing initiatives to drive awareness, acquisition, engagement, and retention
- Overseeing campaign planning, execution, and performance analysis to optimize marketing ROI
- Building and maintaining relationships with internal teams, KOLs, and key partners
ASSUMPTION: This role requires a strong understanding of the Web3 industry and crypto experience. The ideal candidate will have a data-driven mindset and excellent communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement comprehensive Web3-specific marketing strategies, focusing on digital channels
✅ Plan and execute marketing initiatives to drive awareness, acquisition, engagement, and retention
✅ Oversee campaign planning, execution, and performance analysis to optimize marketing ROI, collaborating with brand, CRM, product marketing, and performance marketing teams
✅ Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness
✅ Build and maintain relationships with internal teams, KOLs, and key partners
ASSUMPTION: The role involves working closely with cross-functional teams to bring marketing campaigns to life. Strong project management and collaboration skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 3 years of marketing experience in tech with a strong understanding of the Web3 industry - Crypto experience is a must
Required Skills:
- Fluency in English (any other language a plus) with excellent written and verbal communication skills
- Strong project management and collaboration skills
- Data-driven mindset with experience in campaign planning, execution, and reporting
- Strong knowledge of digital marketing tools and platforms
Preferred Skills:
- Experience in the Web3 or crypto industry
- Familiarity with Web3-specific marketing strategies
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms is expected. Familiarity with Web3-specific marketing strategies would be a significant advantage.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the tech industry in Berlin)
Benefits:
- Hybrid-working model with 25 Work From Anywhere days
- Competitive total compensation package including participation in the stock option plan
- Market-leading benefits programs shaped by Time & Flexibility policies
- Company-wide and team events - both in-person and virtually!
- Bitpanda swag to keep you living the brand
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the tech industry in Berlin. The benefits package is comprehensive and tailored to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrencies, crypto indices, stocks, precious metals, and commodities
Company Size: Medium (501-1,000 employees) - Large enough to offer diverse opportunities and resources, yet agile enough to maintain a startup-like culture
Founded: 2014 in Vienna, Austria
Company Description:
- Bitpanda simplifies wealth creation by offering a user-friendly, trade-everything platform that empowers both first-time investors and seasoned experts
- Headquartered in Austria but operating across Europe, Bitpanda has a global team working across different cultures and time zones
- Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect, with a diverse and inclusive workplace
Company Specialties:
- Blockchain
- Bitcoin
- Cryptocurrency
- Ethereum
- Ripple
- Investment
- Financial services
- Finance
- Fintech
- Digital wealth management
Company Website: www.bitpanda.com
ASSUMPTION: Bitpanda is a well-established company in the crypto and fintech industry, with a strong focus on innovation, user experience, and regulatory compliance.
📊 Role Analysis
Career Level: Mid-level marketing professional with the opportunity to grow and make an impact in a fast-paced, innovative environment
Reporting Structure: This role reports directly to the Commercial Web3 Lead and collaborates with cross-functional teams, including brand, CRM, product marketing, and performance marketing
Work Arrangement: Hybrid work arrangement with 25 Work From Anywhere days, offering flexibility and a balance between remote work and on-site collaboration
Growth Opportunities:
- Expanding Web3 marketing expertise and staying up-to-date with industry trends
- Developing leadership skills by managing and mentoring junior team members in the future
- Gaining experience in a fast-growing, innovative company with opportunities for career progression
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and rapidly evolving industry.
🌍 Location & Work Environment
Office Type: Hybrid office with 25 Work From Anywhere days, allowing for a balance between remote work and on-site collaboration
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also fostering a collaborative and inclusive office culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Marketing expertise and Web3 industry knowledge
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Bitpanda's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and Web3 industry knowledge
- Prepare a portfolio or examples of your past marketing campaigns and their outcomes
- Research Bitpanda's company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing, Web3, Digital Marketing, Campaign Planning, Data Analysis, Project Management, Collaboration, Communication, Community Building, Crypto, Performance Analysis, Trend Identification, Relationship Management, Insight-led Decisions, Marketing ROI, Brand Management
ASSUMPTION: Bitpanda's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific marketing campaigns and projects the candidate will be working on.
👔 Cultural Fit Considerations
Company Values:
- Simplify wealth creation
- Empower users
- Build trust
- Act with integrity
- Work as one team
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Focused on user experience and regulatory compliance
Self-Assessment Questions:
- How do you align with Bitpanda's core values, particularly 'Simplify wealth creation' and 'Empower users'?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How does your personal work style fit with Bitpanda's collaborative and data-driven culture?
ASSUMPTION: Bitpanda's company culture is built on a foundation of trust, mutual respect, and a shared commitment to empowering users and simplifying wealth creation.
⚠️ Potential Challenges
- Keeping up with the rapidly evolving Web3 industry and its trends
- Balancing the demands of multiple marketing campaigns and projects
- Managing relationships with internal teams, KOLs, and key partners
- Adapting to a hybrid work environment and maintaining a strong company culture
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a strong understanding of the Web3 industry and crypto experience
- In the fintech industry, this role is unique in its focus on Web3-specific marketing strategies
- Career progression may involve moving into a leadership role or specializing in Web3 marketing within Bitpanda or a similar company
ASSUMPTION: This role offers a unique opportunity to gain expertise in Web3 marketing and contribute to Bitpanda's growth in the Web3 space.
📝 Sample Projects
- Developing and executing a targeted social media campaign to raise awareness of Bitpanda's Web3 products among crypto enthusiasts
- Creating and distributing content marketing materials, such as blog posts and whitepapers, to educate users about Web3 technologies and their applications
- Analyzing campaign performance data to identify trends and insights, and optimizing marketing strategies accordingly
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the candidate may be involved in, but the specific projects will depend on Bitpanda's current marketing priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Bitpanda support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bitpanda approach collaboration and communication across different teams and time zones?
- What are the most challenging aspects of working in a hybrid environment, and how does Bitpanda address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and Web3 industry knowledge
- Prepare a portfolio or examples of your past marketing campaigns and their outcomes
- Research Bitpanda's company culture and values to demonstrate your cultural fit
- Follow up with the Bitpanda HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
