Marketing Manager, Webinar

📌 Core Information

🔹 Job Title: Marketing Manager, Webinar

🔹 Company: Deel

🔹 Location: Berlin, Germany (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing localized webinars across key European markets
• Collaborating with various teams to identify relevant topics and speakers
• Leading localization efforts for the DACH market
• Supporting integrated marketing campaigns in the DACH region
• Analyzing webinar metrics and delivering actionable insights

ASSUMPTION: This role requires a strong balance of strategic planning, project management, and analytical skills. The ideal candidate will have experience in B2B marketing, particularly in the DACH region, and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Plan, execute, and optimize localised webinars across key European markets: UK, France, Nordics, and DACH

✅ Collaborate with sales, product, and content teams to identify relevant topics and speakers

✅ Manage all logistics, platforms, timelines, and communications for webinars

✅ Develop and execute webinar promotion strategies across email, social, and paid channels

✅ Track performance, analyse webinar metrics, and deliver actionable insights to improve future events

✅ Lead localisation efforts for the DACH market, including adapting existing global content and campaigns, and creating new, market-specific materials

✅ Ensure all content and campaigns are culturally relevant and resonate with German-speaking audiences

✅ Support execution of integrated marketing campaigns in the DACH region, including digital, email, and event initiatives

✅ Partner with the central marketing and regional sales teams to align messaging and strategy

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in a B2B marketing role, with proven success in managing webinars or virtual events

Required Skills:

• Native-level fluency in German and excellent English communication skills (written and verbal)
• Strong project management skills and attention to detail
• Solid understanding of European B2B marketing, particularly in the DACH region
• Experience working with tools such as ON24, Zoom, GoToWebinar, HubSpot, Salesforce, or similar
• Ability to multitask and manage multiple projects in a fast-paced environment

Preferred Skills:

• Experience in SaaS or tech industry
• Familiarity with other European languages (French, Swedish, etc.)
• Knowledge of digital marketing best practices and demand generation strategies

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)

Benefits:

• Stock grant opportunities dependent on role, employment status, and location
• Additional perks and benefits based on employment status and country
• Flexible remote work, including optional WeWork access

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and company size. Actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2019 (Relatively new, but well-established in the industry)

Company Description:

• Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce
• Offers a suite of HR tools, payroll solutions, mobility services, and compliance expertise
• Serves over 35,000 companies worldwide, from small teams to publicly traded enterprise businesses

Company Specialties:

• Payment Services
• Independent contractors
• Remote work
• Financial services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS (Human Resources Information System)
• Compliance
• Global hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel is a well-established company in the HR services industry, with a strong focus on global workforce management. They offer a comprehensive suite of tools and services to streamline international hiring and compliance.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth in a fast-growing company

Reporting Structure: Reports directly to the Head of Marketing, EMEA

Work Arrangement: Remote OK, with flexible scheduling and optional WeWork access

Growth Opportunities:

• Potential to take on more responsibility as the company grows
• Opportunity to work on high-impact projects with a global team
• possibility to transition into a more senior role or specialize in a specific area of marketing

ASSUMPTION: This role offers significant growth potential in a fast-growing company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as the company expands.

🌍 Location & Work Environment

Office Type: Remote-first with optional WeWork access

Office Location(s): Berlin, Germany (with remote work flexibility)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Germany is a major economic hub with a strong focus on innovation and technology
• The DACH region (Germany, Austria, Switzerland) is a key market for Deel's services

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement offers a high degree of flexibility, allowing employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing, EMEA
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience
• Project management skills
• Communication and collaboration skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful webinar campaigns or marketing projects you've led
• Research Deel's company culture and be ready to discuss how your values align with theirs
• Practice common marketing interview questions and brush up on your knowledge of the industry and company

ATS Keywords: Webinar, Marketing Manager, B2B, DACH, Localization, Campaign Management, Project Management, German, English, EMEA

ASSUMPTION: The application process for this role is likely to be competitive, given Deel's strong reputation and the attractive nature of the position. Applicants should tailor their materials and prepare thoroughly to stand out.

🛠️ Tools & Technologies

• ON24, Zoom, GoToWebinar (for webinar platforms)
• HubSpot, Salesforce (for CRM and marketing automation)
• Google Workspace (for collaboration and productivity)
• Asana, Trello, or similar (for project management)

ASSUMPTION: The specific tools and technologies used may evolve over time as the company grows and adapts to new market demands.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive and diverse
• Ambitious and innovative
• Collaborative and transparent
• Data-driven and accountable

Work Style:

• Remote-first with a strong focus on results and output
• Fast-paced and dynamic, with a focus on continuous learning and improvement
• Highly collaborative, with a strong emphasis on cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time effectively?
• Do you have strong communication skills and the ability to collaborate effectively with diverse teams?
• Are you proactive, ambitious, and eager to take on new challenges?
• Do you align with Deel's company values and cultural norms?

ASSUMPTION: Deel's company culture is fast-paced, dynamic, and highly collaborative. The ideal candidate will be proactive, ambitious, and eager to take on new challenges in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the demands of localizing content for the DACH market while maintaining global brand consistency
• Adapting to a remote work environment and managing remote team dynamics
• Keeping up with the latest trends and best practices in B2B marketing and webinar management

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on webinar strategy and execution, combined with local marketing execution for the DACH region
• Compared to other marketing manager roles, this position requires a stronger focus on project management and event logistics
• Career progression may involve transitioning into a more senior role or specializing in a specific area of marketing, such as demand generation or brand management

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and analytical skills, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Planning and executing a successful webinar series for the UK market, resulting in a 25% increase in registrations compared to previous events
• Localizing global marketing campaigns for the DACH region, leading to a 15% increase in engagement and a 10% increase in conversions
• Managing a team of marketing coordinators to execute a comprehensive digital marketing campaign, resulting in a 30% increase in website traffic and a 20% increase in lead generation

ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, and optimize marketing campaigns, as well as their capacity to manage teams and adapt to different market requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Deel support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Deel approach localization and cultural relevance in its marketing efforts?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, their eagerness to contribute to the team's success, and their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Deel careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the ATS keywords provided
• Prepare examples of successful webinar campaigns or marketing projects you've led, and be ready to discuss them in your interview
• Research Deel's company culture and be ready to discuss how your values align with theirs
• Practice common marketing interview questions and brush up on your knowledge of the industry and company
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.