📌 Core Information
🔹 Job Title: Marketing Manager: Website Strategy & SEO
🔹 Company: Elevance Health
🔹 Location: KY-LOUISVILLE, 13550 TRITON PARK BLVD (Hybrid: 1-2 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1-2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting digital marketing strategy for specialty pharmacy initiatives
- Enhancing website information architecture, navigation, and SEO-informed content strategy
- Collaborating across brand, content, IT, and digital teams to drive organic traffic and improve member experience
- Monitoring site performance metrics and user behavior to identify areas for improvement
- Optimizing website content, structure, and design to improve discoverability and user experience
ASSUMPTION: This role requires a balance of strategic thinking, technical SEO skills, and cross-functional collaboration to drive digital growth and improve member experience.
📋 Key Responsibilities
✅ Develop and execute digital specialty pharmacy strategies in collaboration with cross-functional teams
✅ Improve website information architecture, navigation, and content strategy to support both B2B growth and member engagement
✅ Analyze site performance metrics and user behavior to identify optimization opportunities and report on trends
✅ Optimize website content, structure, and design for improved SEO rankings and user experience
✅ Maintain high-quality website standards by performing detailed QA and supporting content creation and optimization
✅ Partner internally to improve website strategy, reflecting brand consistency and meeting the needs of B2B and B2C audiences
✅ Oversee SEO and website optimization work processes, ensuring accurate and timely delivery of digital improvements
ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and cross-functional collaboration to drive digital success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of related experience, with a preference for managed care or healthcare industry experience
Required Skills:
- Proven SEO experience, including using tools like Semrush, Conductor, Screaming Frog, or Google Search Console
- Experience with Adobe platforms (e.g., AEM, Adobe Analytics) to manage and optimize web experiences
- Strong oral, written, and interpersonal communication skills
- Analytical and data-driven mindset, with the ability to interpret data and present findings
- Detail-oriented with experience in QA, content proofing, and testing across web environments
- Highly organized and capable of managing multiple projects and deadlines in a cross-functional environment
- Knowledge of Scrum/Agile framework
Preferred Skills:
- Experience in the healthcare/insurance/financial services industry or other related highly regulated fields
- Experience improving website navigation, content structure, and information architecture for both B2B and member-facing experiences
- Ability to collaborate effectively with content strategists, UX designers, IT/scrum teams, and marketing stakeholders
ASSUMPTION: Candidates should have a strong foundation in SEO, digital marketing, and project management, with a preference for experience in the healthcare industry.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Paid Time Off
- Medical, Dental, and Vision Insurance
- Short and Long Term Disability Benefits
- 401(k) with Company Match
- Stock Purchase Plan
- Life Insurance
- Wellness Programs and Financial Education Resources
Working Hours: Full-time, 40 hours per week (Hybrid: 1-2 days on-site)
ASSUMPTION: The estimated salary range is based on industry standards for a Marketing Manager role with 5-10 years of experience in the healthcare industry and located in the Louisville, KY area.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1984 (As Anthem, Inc.)
Company Description:
- Elevance Health is a health company dedicated to improving lives and communities, with a focus on simplifying healthcare
- The company offers a range of health benefits and services, serving over 118 million people
- Elevance Health is transforming from a traditional health benefits organization into a lifetime trusted health partner
Company Specialties:
- Health Benefits
- Healthcare Services
- Specialty Pharmacy
- Digital Health Platform
Company Website: www.elevancehealth.com
ASSUMPTION: Elevance Health is a large, established healthcare company with a focus on innovation and simplification in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: This role reports to the Director of Digital Marketing and works closely with cross-functional teams, including brand, content, IT, and digital teams
Work Arrangement: Hybrid (1-2 days on-site per week, with flexibility for virtual work)
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized positions within the digital marketing team
- Opportunities to work on high-impact projects and initiatives, driving digital growth and innovation
- Access to professional development resources and training to enhance skills and advance career goals
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (1-2 days on-site per week, with flexibility for virtual work)
Office Location(s): KY-LOUISVILLE, 13550 TRITON PARK BLVD (with the option for alternate locations)
Geographic Context:
- Louisville, KY is located in the northernmost part of the state, along the Ohio River
- The city offers a mix of urban and suburban living, with a cost of living that is lower than the national average
- Louisville is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby
Work Schedule: Full-time, 40 hours per week (Hybrid: 1-2 days on-site)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interview with the hiring manager and/or team members
- Final interview with the Director of Digital Marketing
- Background check and offer extension
Key Assessment Areas:
- SEO knowledge and experience
- Digital marketing strategy and planning
- Cross-functional collaboration and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO, digital marketing, and project management experience
- Prepare examples of your SEO successes, website improvements, and cross-functional collaboration projects
- Research Elevance Health's digital marketing initiatives and be ready to discuss how your skills and experience can contribute to their success
ATS Keywords: SEO, website strategy, digital marketing, content strategy, performance monitoring, collaboration, analytical skills, problem-solving, communication skills, managed care, quality assurance, Agile, data-driven
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing SEO expertise, digital marketing strategy, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- SEO tools: Semrush, Conductor, Screaming Frog, Google Search Console
- Adobe platforms: AEM, Adobe Analytics
- Project management: Agile/Scrum
- Collaboration: Microsoft Office Suite, Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize web experiences, improve SEO rankings, and drive digital growth.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Innovation
- Integrity
- Quality
- Diversity & Inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Customer-focused and committed to improving health outcomes
Self-Assessment Questions:
- How do you align with Elevance Health's core values, particularly 'Putting People First' and 'Innovation'?
- How do you approach collaborating with cross-functional teams to drive digital growth and improve member experience?
- Can you provide an example of a time when you had to adapt to significant changes in a project or initiative, and how you handled it?
ASSUMPTION: Elevance Health values candidates who demonstrate strong alignment with their core values, a collaborative work style, and the ability to adapt to change and drive results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a cross-functional environment
- Balancing strategic thinking with hands-on SEO optimization and technical tasks
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in priorities, resources, or team structures
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position has a stronger focus on SEO and website strategy, with a broader scope of responsibilities across B2B and B2C audiences
- In the healthcare industry, this role is unique in its focus on specialty pharmacy initiatives and the intersection of B2B growth enablement and member engagement
- Career progression in this role may lead to specialized positions within the digital marketing team or broader marketing leadership opportunities
ASSUMPTION: This role offers a unique blend of SEO, digital marketing, and project management responsibilities, with a focus on driving digital growth and improving member experience in the healthcare industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the specialty pharmacy website and developing a strategic roadmap to improve search visibility and rankings
- Collaborating with UX designers and content strategists to redesign the website's navigation and information architecture, enhancing both B2B and member-facing experiences
- Analyzing user behavior data to identify opportunities for content optimization and improving the user experience across key pages and sections of the website
ASSUMPTION: These sample projects illustrate the mix of strategic planning, hands-on optimization, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the specialty pharmacy website's SEO performance, and what are the key priorities for improvement?
- How does this role collaborate with the brand, content, IT, and digital teams to ensure website updates align with business and user needs, driving B2B growth and member engagement?
- What are the most significant challenges facing the specialty pharmacy initiatives, and how can this role support addressing them through digital marketing strategies?
- How does Elevance Health support the professional development and career growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role, and what resources are available to facilitate a smooth transition?
ASSUMPTION: These interview questions help assess the role's priorities, challenges, and opportunities for growth, as well as the company's support for professional development and onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant SEO, digital marketing, and project management experience, with specific examples of your successes in these areas
- Prepare for interviews by researching Elevance Health's digital marketing initiatives and developing thoughtful questions about the role and company
- Follow up with the hiring manager or HR team within one week of your initial application submission, expressing your interest in the role and inquiring about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
