📌 Core Information
🔹 Job Title: Marketing Manager - Westgate Oxford
🔹 Company: Landsec
🔹 Location: Oxford, Oxfordshire, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the delivery of Westgate Oxford's annual marketing strategy
- Driving fame, footfall, and digital growth through media, social media, PR, and events
- Collaborating with central marketing teams on multi-site promotions and campaigns
- Engaging with local brands, cultural partners, BIDs, councils, and tourism affiliates
- Analyzing visitor behavior, catchment trends, and brand awareness using key metrics
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on local engagement and community relations.
📋 Key Responsibilities
✅ Supporting the execution of the local marketing strategy across campaigns, promotions, PR, events, digital, and social media
✅ Leading the delivery of on-site brand activity, including signage, point-of-sale materials, and branded creative content
✅ Based on-site three days per week to capture real-time center moments and develop engaging local stories
✅ Coordinating activations and digital storytelling to promote openings, events, and day-to-day experiences
✅ Overseeing the site’s website and digital content calendar, ensuring all listings and updates are accurate, visually appealing, and aligned with brand expectations
✅ Monitoring visitor behavior, catchment trends, and brand awareness using key metrics like NPS
✅ Engaging with retail managers to source local content and drive occupier involvement in campaigns
✅ Briefing PR and creative agencies on local news and priorities, supporting the delivery of disruptive, standout campaigns
✅ Building and maintaining relationships with external partners to elevate local relevance and drive cross-promotional opportunities
✅ Delivering agreed commercial events and experiential bookings with added local value
✅ Supporting the execution of multi-site campaigns and communicating asset priorities through internal forums and partner meetings
✅ Presenting marketing updates in weekly and monthly asset meetings
✅ Responding to enquiries via the central marketing inbox and collaborating across guest experience and community teams
ASSUMPTION: This role requires strong project management skills, with the ability to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in B2C marketing with ROI focus (2-5 years)
Required Skills:
- Social media: content gathering and planning
- Event delivery and activation experience
- Strong local engagement and community relations skills
- Analytical skills and data-driven decision-making
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience with real estate or retail marketing
- Fluency in additional languages (e.g., Spanish, French)
- Strong digital marketing and content creation skills
ASSUMPTION: Candidates with experience in B2C marketing, event delivery, and strong local engagement skills will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in the UK)
Benefits:
- Performance-based annual bonus plan
- 25 days annual leave (plus bank holidays), rising to 27 days after 2 years, with the option to purchase up to 10 additional days each year
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution
- Private medical insurance, Health Cash Plan, Life assurance, and income protection
- Enhanced maternity, adoption, and shared parental leave policies
- Two different share plans enabling you to share in the success you will help to build
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay, with Landsec topping up by 20%
- Employee assistance programme, digital GP, cycle to work scheme, mindfulness app, and health app supporting fertility and menopause
Working Hours: 40 hours per week, with flexibility to work from home on non-site days
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the UK. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (specifically, property investment, management, and development)
Company Size: Medium (501-1,000 employees)
Founded: 1944
Company Description:
- Landsec is built on places that stand the test of time, creating value for both the business and the communities they serve
- The company specializes in property investment, management, and development, with a focus on commercial real estate and finance
- Landsec aims to shape places that create opportunity, enhance quality of life, and bring joy to the people who live, work in, or visit them
Company Specialties:
- Property Investment
- Management and Development
- Commercial Real Estate
- Finance
Company Website: landsec.com
ASSUMPTION: Landsec is a well-established real estate company with a strong focus on creating value for both the business and the communities they serve.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the National Planning Manager
Work Arrangement: Hybrid (3 days on-site at Westgate Oxford, with flexibility to work from home on non-site days)
Growth Opportunities:
- Potential to progress to a senior marketing role within the company
- Opportunities to work on multi-site campaigns and collaborate with central marketing teams
- Chance to gain experience in real estate marketing and expand industry knowledge
ASSUMPTION: This role offers opportunities for career growth and development within the company and the real estate industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site at Westgate Oxford, with flexibility to work from home on non-site days)
Office Location(s): Westgate Shopping Centre, Oxford
Geographic Context:
- Oxford is a vibrant city in the United Kingdom, known for its rich history, culture, and education
- The city is home to the University of Oxford and a thriving tech industry
- Oxford has a strong retail presence, with a mix of high-street brands and independent boutiques
Work Schedule: 40 hours per week, with flexibility to work from home on non-site days
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview and tour of Westgate Oxford
- Final interview with the National Planning Manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Local engagement and community relations
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your B2C marketing experience, event delivery skills, and local engagement abilities
- Prepare examples of successful marketing campaigns you've worked on, with a focus on ROI and local impact
- Research Landsec and Westgate Oxford to demonstrate your understanding of the company and the role
ATS Keywords: B2C marketing, event delivery, local engagement, community relations, marketing strategy, campaign development, data-driven decision-making, stakeholder management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Familiarity with relevant marketing, project management, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Excellence
- Responsibility
- Innovation
Work Style:
- Results-driven and proactive
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Customer-focused and passionate about creating memorable experiences
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and can you balance multiple priorities and stakeholders effectively?
- Are you passionate about creating memorable experiences and driving local engagement?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a strong communicator and collaborator, with the ability to build and maintain relationships with external partners?
ASSUMPTION: Landsec values integrity, collaboration, excellence, responsibility, and innovation, and candidates who align with these values will be well-suited to the company culture.
⚠️ Potential Challenges
- Balancing on-site and remote work, with a focus on maintaining strong local engagement and community relations
- Managing multiple priorities and stakeholders, with a need for strong project management skills
- Adapting to a dynamic, fast-paced environment and responding to changing market conditions
- Driving local engagement and community relations in a competitive retail landscape
ASSUMPTION: These challenges require strong project management skills, adaptability, and a customer-focused approach to create memorable experiences.
📈 Similar Roles Comparison
- This role is unique in its focus on local engagement and community relations within the real estate industry
- Compared to other marketing roles, this position requires a strong balance between strategic planning and hands-on execution
- Career progression in this role may involve moving into senior marketing roles within the company or transitioning into real estate-specific marketing positions
ASSUMPTION: This role offers a unique blend of local engagement, community relations, and real estate marketing experience, with opportunities for career growth and development within the company and the industry.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive footfall and digital growth for Westgate Oxford
- Collaborating with central marketing teams to deliver multi-site promotions and campaigns across the Landsec portfolio
- Engaging with local brands, cultural partners, BIDs, councils, and tourism affiliates to elevate local relevance and drive cross-promotional opportunities
ASSUMPTION: These sample projects demonstrate the hands-on, local engagement, and community relations aspects of the role, as well as the need for strong project management skills and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Westgate Oxford and the Landsec portfolio?
- What are the key priorities for the first 90 days in this role?
- How does Landsec support the growth and development of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Landsec foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the company, and the marketing team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your B2C marketing experience, event delivery skills, and local engagement abilities
- Prepare examples of successful marketing campaigns you've worked on, with a focus on ROI and local impact
- Research Landsec and Westgate Oxford to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
