Marketing Manager - Wound Care

📌 Core Information

🔹 Job Title: Marketing Manager - Wound Care

🔹 Company: Biostem Technologies

🔹 Location: Fort Lauderdale, Florida, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Biotechnology

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives for the Advanced Wound Care portfolio
• Developing and implementing creative marketing campaigns to engage customers and differentiate products
• Collaborating with R&D and Sales Leadership to support market penetration and share gain
• Managing project teams to develop and implement marketing strategies
• Attending industry conferences and meetings to stay current on market trends and new research

ASSUMPTION: This role requires a strategic and innovative thinker who can thrive in a fast-paced, collaborative environment. The ideal candidate will have extensive commercial experience in sales and/or marketing and be able to manage multiple ongoing projects simultaneously.

📋 Key Responsibilities

✅ Lead implementation of all strategic marketing initiatives for the Advanced Wound Care portfolio of products

✅ Establish a highly differentiated portfolio of products with clear brand identity, positioning, and value propositions

✅ Develop and implement creative and impactful marketing campaigns for all brands in the portfolio

✅ Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio

✅ Work collaboratively with Sales Leadership to develop aligned GTM tactics and promotional campaigns

✅ Lead execution of all product development, market research, and pricing tactics

✅ Develop and implement innovative ways to connect with target audiences and increase brand awareness and reach

✅ Direct analytical data gathering and marketing/consumer testing of both current and future commercialization tactics

✅ Attend conferences, meetings, conventions, in order to stay current on market trends and new research

✅ Create and adhere to marketing budgets

ASSUMPTION: This role involves a high level of collaboration with various teams and requires strong project management skills to balance multiple ongoing projects and responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business administration, or scientific discipline; MBA preferred

Experience: 4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title

Required Skills:

• Proven dynamic leadership and project management skills
• Strategic, innovative, and creative personality with strong business acumen
• Ability to thrive in a fast-paced, collaborative environment
• Ability to multi-task and quickly prioritize and delegate tasks
• Ability to travel up to 20% overnight

Preferred Skills:

• Experience in the wound care industry
• Experience with CTPs and/or skin substitute wound care technologies

ASSUMPTION: Candidates with experience in the wound care industry and familiarity with CTPs and skin substitute technologies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for a Marketing Manager in the Biotechnology sector in Fort Lauderdale, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Standard office hours, Monday through Friday, with occasional extended hours to meet deadlines or manage special projects

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in the Biotechnology sector in Fort Lauderdale, FL. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology, specifically focused on regenerative therapies using perinatal tissue

Company Size: Small (11-50 employees), which means applicants can expect a close-knit team and the opportunity to make a significant impact on the company's growth and success

Founded: 2014, with a mission to manufacture products that change lives by leveraging its proprietary BioRetain processing method

Company Description:

• BioStem Technologies is a leading innovator focused on harnessing the natural properties of perinatal tissue in the development, manufacture, and commercialization of allografts for regenerative therapies
• The company's quality management system and standard operating procedures have been reviewed and accredited by the American Association of Tissue Banks (AATB)
• BioStem Technologies' portfolio of quality brands includes VENDAJE, VENDAJE AC, and VENDAJE OPTIC

Company Specialties:

• Biotechnology
• Stem cell therapy
• Regenerative medicine

Company Website: http://www.biostemtechnologies.com

ASSUMPTION: BioStem Technologies is a growing company with a strong focus on innovation and quality, making it an attractive opportunity for candidates seeking to make a significant impact in the biotechnology industry.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and qualifications

Reporting Structure: This position reports directly to the Senior Vice President, Marketing

Work Arrangement: On-site, with occasional overnight travel required (up to 20%)

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the company as BioStem Technologies continues to grow
• Opportunities to gain experience in various aspects of marketing, including brand management, product development, and market research

ASSUMPTION: This role offers significant growth potential for the right candidate, as BioStem Technologies is a growing company with a strong focus on innovation and quality.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 4901 N.W. 17th Way, Suite 606, Fort Lauderdale, FL 33309

Geographic Context:

• Fort Lauderdale is located in Broward County, Florida, and is known for its beaches, boating, and tourism industry
• The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
• Fort Lauderdale has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours, Monday through Friday, with occasional extended hours to meet deadlines or manage special projects

ASSUMPTION: Fort Lauderdale offers a pleasant work environment with a mix of urban and beachside attractions, providing ample opportunities for leisure and recreation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-person or virtual interview with the hiring manager and/or other team members to discuss the role in more detail and assess the candidate's skills and experience
• Final interview with senior leadership to discuss the candidate's fit within the organization and make a hiring decision

Key Assessment Areas:

• Marketing and sales experience
• Leadership and project management skills
• Strategic thinking and creativity
• Ability to thrive in a fast-paced, collaborative environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as your leadership and project management skills
• Be prepared to discuss your experience with CTPs and/or skin substitute wound care technologies, if applicable
• Demonstrate your understanding of the wound care industry and BioStem Technologies' products and mission

ATS Keywords: Marketing, Sales, Project Management, Brand Management, Market Research, Product Development, Strategic Planning, Collaboration, Leadership, Creativity, Analytical Skills, Communication, Social Media, Customer Engagement, Business Acumen, Multi-tasking, Wound Care, Biotechnology, Placental Tissue, Regenerative Therapies

ASSUMPTION: BioStem Technologies uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is preferred but not required. BioStem Technologies may provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Integrity
• Patient-centered

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to manage multiple ongoing projects and responsibilities simultaneously?
• Do you have a passion for working in the biotechnology industry and making a positive impact on patients' lives?

ASSUMPTION: BioStem Technologies values candidates who are innovative, collaborative, and results-driven, with a strong commitment to quality and patient-centered care.

⚠️ Potential Challenges

• Managing multiple ongoing projects and responsibilities simultaneously
• Thriving in a fast-paced, dynamic work environment
• Developing and implementing creative and impactful marketing campaigns for a niche product portfolio
• Occasional overnight travel required (up to 20%)

ASSUMPTION: The successful candidate will be able to manage multiple projects and responsibilities effectively, thrive in a fast-paced environment, and be comfortable with occasional overnight travel.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position in the Biotechnology sector, with a focus on regenerative therapies using perinatal tissue
• Unlike other marketing roles, this position requires a strong understanding of the wound care industry and familiarity with CTPs and/or skin substitute wound care technologies
• Career progression in this role may lead to opportunities in marketing leadership, product management, or other areas of the biotechnology industry

ASSUMPTION: Candidates with experience in similar marketing roles in the biotechnology industry may find this position particularly appealing, as it offers the opportunity to work on innovative products with a strong focus on patient-centered care.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new product in the Advanced Wound Care portfolio
• Conducting market research to assess the competitive landscape and identify opportunities for growth
• Collaborating with R&D to develop clinical data and evidence to support market penetration and share gain for the portfolio

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the successful candidate may be involved in, but the specific projects and responsibilities may vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the Advanced Wound Care portfolio, and how can this role address them?
• What opportunities are there for professional growth and development within the company?
• How does BioStem Technologies support work-life balance for its employees?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development. Candidates are encouraged to ask additional questions tailored to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as your leadership and project management skills
• Prepare for your interview by researching BioStem Technologies' products, mission, and industry, as well as the specific requirements and responsibilities of the role
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.