📌 Core Information
🔹 Job Title: Marketing Manager WSE Austria/Germany
🔹 Company: Salomon
🔹 Location: Grödig, Austria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of local omnichannel marketing strategy for Winter Sports Equipment (WSE) across Austria and Germany
- Managing the WSE marketing budget and aligning seasonal marketing plans with local Market Manager and global brand/category teams
- Ensuring seamless execution of consumer experience toolbox across digital, retail, and community platforms
- Driving initiatives to engage the professional community through the Salomon Performance Center (SPC) in Austria and Germany
- Overseeing racing programs in Alpine and Nordic disciplines and supporting local Snowboard initiatives
- Collaborating cross-functionally with internal stakeholders and external partners
ASSUMPTION: This role requires a strategic, analytical mindset with a consumer-first approach and strong understanding of sports distribution channels.
📋 Key Responsibilities
✅ Lead the development and execution of the local omnichannel marketing strategy and manage the WSE marketing budget
✅ Align seasonal marketing plans with the local Market Manager and the global brand/category teams
✅ Ensure seamless execution of the consumer experience toolbox across digital, retail, and community platforms
✅ Drive initiatives to engage the professional community through the Salomon Performance Center (SPC) in Austria and Germany
✅ Oversee racing programs in Alpine and Nordic disciplines and support local Snowboard initiatives
✅ Support the Key Account team in building and delivering strong value propositions
✅ Collaborate cross-functionally with internal stakeholders (Sales, D2C, Retail, Brand, Merchandising) and external partners (agencies, media, athletes)
ASSUMPTION: The role requires a high level of organization, project management skills, and the ability to work effectively with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field required; Master's degree preferred
Experience: 6-10 years of marketing and communications experience in the sports or outdoor industry
Required Skills:
- Proven ability to manage and develop teams and deliver results in fast-paced environments
- Strong understanding of sports distribution channels: B2B, D2C, brick & mortar, e-tailers, and specialty stores
- Excellent communication and interpersonal skills
- Strategic, analytical mindset with a consumer-first approach
- Fluent in German and English
- Proficient in Microsoft Office and analytics tools; Ariba knowledge is a plus
- Valid driver's license and ability to travel regularly across the region and to HQ (Annecy, France)
Preferred Skills:
- Experience in the outdoor or sports industry
- Knowledge of Ariba
ASSUMPTION: Candidates with experience in the outdoor or sports industry and knowledge of Ariba will have an advantage in the application process.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 6-10 years of experience in the sports or outdoor industry, the estimated salary range is €60,000 - €80,000 per year. This estimate takes into account the cost of living in Austria and the company's size and industry.
Benefits:
- Full Time Permanent Contract
- Start: ASAP
Working Hours: 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Salomon operates in the spectator sports industry, focusing on mountain sports and outdoor activities
Company Size: Salomon is a medium-sized company with approximately 42 employees, providing a collaborative and agile work environment
Founded: As part of Amer Sports, Salomon was founded in 1947 in the heart of the French Alps
Company Description:
- Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson
- Salomon is committed to innovative design and passion for mountain sports, creating a vast range of revolutionary new concepts in bindings, boots, skis, and apparel for both Alpine and Nordic skiing, as well as footwear, apparel, and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports
- Diversity is one of Salomon's five values, therefore they are committed to creating an inclusive environment for all
Company Specialties:
- Winter Sports Equipment (WSE)
- Mountain Sports
- Outdoor Activities
Company Website: http://www.salomon.com/fr/
ASSUMPTION: Salomon's focus on mountain sports and outdoor activities makes it an attractive employer for individuals passionate about these pursuits.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring strategic thinking and leadership skills
Reporting Structure: The Marketing Manager will report directly to the local Market Manager and collaborate with global brand/category teams
Work Arrangement: This is an on-site position based in Grödig, Austria, with regular travel across the region and to the company's headquarters in Annecy, France
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on global brand initiatives and collaborate with international teams
- Possibility to gain experience in various aspects of marketing, including digital, retail, and community platforms
ASSUMPTION: Candidates seeking long-term career growth and international exposure will find this role appealing.
🌍 Location & Work Environment
Office Type: Salomon's office in Grödig, Austria, is a modern and collaborative workspace
Office Location(s): Grödig, Austria
Geographic Context:
- Grödig is a small town located near the city of Salzburg, offering a high quality of life and easy access to outdoor activities
- The region is known for its stunning alpine scenery and world-class skiing opportunities
- Austria provides a stable political environment and a strong economy
Work Schedule: The work schedule is primarily Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: Candidates who enjoy an active lifestyle and appreciate a high quality of life will find the location and work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the local Market Manager
- In-depth interview with the local Market Manager and a representative from the global brand/category team
- Final interview with the local Market Manager and a member of the HR team
Key Assessment Areas:
- Cultural fit and alignment with Salomon's values
- Strategic thinking and analytical skills
- Communication and interpersonal skills
- Understanding of sports distribution channels and consumer engagement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in the sports or outdoor industry and your strategic, analytical mindset
- Prepare examples of your ability to manage and develop teams and deliver results in fast-paced environments
- Demonstrate your fluency in German and English through your application materials
ATS Keywords: Marketing, Communications, Team Management, Sports Distribution, Consumer Engagement, Budget Management, Cross-Functional Collaboration, Digital Marketing, Retail Marketing, Community Engagement, Racing Programs, Value Proposition, Fluent in German, Fluent in English
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, analytical skills, and cultural fit with Salomon's values throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Analytics tools (e.g., Google Analytics, Tableau)
- Ariba (preferred)
ASSUMPTION: Candidates with experience using these tools and technologies will have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Performance
- Passion
- Integrity
- Diversity
- Innovation
Work Style:
- Collaborative and agile
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you share Salomon's passion for mountain sports and outdoor activities?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strategic, analytical mindset and a consumer-first approach?
ASSUMPTION: Candidates who align with Salomon's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The role requires regular travel across the region and to the company's headquarters in Annecy, France
- The work schedule may require flexibility to meet project deadlines
- The role involves managing and developing teams, which can be challenging in a fast-paced environment
- The role requires fluency in German and English, which may be challenging for candidates with limited language proficiency
ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions in the sports or outdoor industry, but may offer more focus on Winter Sports Equipment and racing programs
- Candidates with experience in the outdoor or sports industry may find this role appealing due to its focus on mountain sports and outdoor activities
- This role offers the opportunity for career progression within the marketing department or broader organization, as well as international exposure through collaboration with global teams
ASSUMPTION: Candidates should research similar roles in the industry to better understand the competitive landscape and ensure this role is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a local omnichannel marketing strategy for Winter Sports Equipment across Austria and Germany
- Managing the WSE marketing budget and aligning seasonal marketing plans with the local Market Manager and global brand/category teams
- Engaging the professional community through the Salomon Performance Center (SPC) in Austria and Germany
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and strategic initiatives involved in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and global teams?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Salomon support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role expected to manage its time and priorities?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in the sports or outdoor industry and your strategic, analytical mindset
- Prepare examples of your ability to manage and develop teams and deliver results in fast-paced environments
- Demonstrate your fluency in German and English through your application materials
- Follow up with the local Market Manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
