Marketing Manager_Defence

📌 Core Information

🔹 Job Title: Marketing Manager - Defence

🔹 Company: Survitec Group Limited

🔹 Location: Virginia Beach, VA, USA

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing marketing initiatives across the Americas region
• Driving lead generation and supporting sales teams to close deals
• Managing digital campaigns, event management, and content creation
• Collaborating with global teams and external agencies
• Analyzing marketing performance and providing data-driven recommendations

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving commercial success through marketing efforts.

📋 Key Responsibilities

✅ Lead Generation & Sales Enablement

• Develop and execute marketing initiatives to drive lead generation
• Create impactful sales collateral, presentations, and case studies
• Support account-based marketing (ABM) strategies for key clients
• Work closely with global sales and business development teams

✅ SEO, CRO & Digital Marketing

• Develop and execute SEO strategies to improve organic visibility
• Implement conversion rate optimization (CRO) best practices
• Manage Shopify and Amazon platforms for maximum ROI
• Work with internal and external teams to enhance website UX

✅ Event Management & Industry Engagement

• Plan, organize, and execute trade shows, conferences, and product demonstrations
• Collaborate with sales and business development teams to maximize ROI
• Manage event logistics, branding, and stakeholder coordination

✅ Content & Marketing Execution

• Lead content creation efforts and ensure brand consistency
• Work with internal and external design teams to create promotional assets
• Execute and manage social media strategies across relevant platforms
• Develop and optimize email marketing campaigns, website content, and digital advertising

✅ General Marketing Execution

• Work cross-functionally within the global marketing team and with colleagues in global sales, business development, and the wider group of companies
• Support internal communications and PR initiatives
• Maintain a deep understanding of competitor strategies, market trends, and customer behavior

ASSUMPTION: This role requires a broad range of marketing skills and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 5+ years of experience in B2B, B2C, or B2G marketing, preferably in defense, tactical gear, aerospace, or manufacturing industries

Required Skills:

• Proven experience in lead generation, sales enablement, event management, eCommerce, SEO, and CRO
• Strong knowledge of Shopify, Amazon, content marketing, CRM systems, email automation, and digital advertising
• Proficiency in marketing tools such as HubSpot, Salesforce, Google Analytics, Shopify, Amazon, and social media management platforms

Preferred Skills:

• Experience working with third-party agencies, distributors, and strategic partners
• Fluency in Spanish or another language relevant to the Americas market

ASSUMPTION: Candidates with experience in the defense industry or related sectors will have a strong understanding of the market and customer needs.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the defense industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level in the defense industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Survitec Group Limited operates in the maritime transportation industry, focusing on survival technology for the maritime, defense, and government, aerospace, and energy sectors.

Company Size: Survitec Group Limited has 1,001-5,000 employees worldwide, with a global presence in over 96 countries.

Founded: Survitec Group Limited was founded in 1854 and has a rich history of innovation and design in critical safety and survival solutions.

Company Description:

• Survitec is a global leader in survival technology, providing critical safety and survival solutions to the maritime, defense, and energy sectors
• The company offers a wide range of products and services, including liferafts, Marine Evacuation Systems (MES), offshore rental PPE, fire solutions, and pilot flight equipment
• Survitec operates through multiple brands, including London Bridge Trading (LBT) and Vinyl Technology (VTI), which are key brands within its portfolio

Company Specialties:

• Lifejackets
• Marine Evacuation Systems (MES)
• Immersion Suits
• Fire Protection & Detection
• Rescue Boats
• Personal Protection
• Marine Evacuation Systems (MES)
• Submarine Escape
• Emergency Communication
• Ship Safety
• Passenger Safety
• Firefighter Suits
• Inflatable Liferafts
• Maritime Safety
• Liferafts
• Marine Safety
• Cruise Ship Safety
• Lifesaving Equipment
• Offshore Oil & Gas Safety

Company Website: http://www.survitecgroup.com

ASSUMPTION: Survitec Group Limited's extensive global presence and expertise in survival technology make it an attractive employer for marketing professionals seeking to work in the defense industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Marketing Manager will report directly to the Global Marketing Director and work closely with regional marketing teams, sales, and business development teams.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to a senior marketing role within the Americas region or globally
• Expanding marketing expertise across different industries and brands within the Survitec Group
• Opportunities to work on high-profile projects and events, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in the defense industry.

🌍 Location & Work Environment

Office Type: Survitec Group Limited's Virginia Beach office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Virginia Beach, VA, USA

Geographic Context:

• Virginia Beach is located in the southeastern corner of Virginia, with a population of approximately 450,000 people
• The city offers a mix of urban and coastal living, with a mild climate and a variety of cultural and recreational activities
• Virginia Beach is home to a diverse range of industries, including defense, technology, and healthcare

Work Schedule: The standard workweek is Monday through Friday, with core hours of 8:00 AM to 5:00 PM. Flexible hours and remote work arrangements may be available as needed.

ASSUMPTION: Virginia Beach offers a pleasant work-life balance, with a combination of urban and coastal living, and a diverse range of industries and cultural activities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Marketing strategy and execution
• Lead generation and sales enablement
• Event management and industry engagement
• Content creation and marketing execution
• General marketing execution and collaboration

Application Tips:

• Highlight relevant marketing experience, particularly in the defense industry or related sectors
• Demonstrate a strong understanding of the role's key responsibilities and how your skills and experience align with them
• Showcase your ability to balance strategic thinking with hands-on execution
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact

ATS Keywords: Marketing Manager, Defence, Lead Generation, Sales Enablement, Digital Marketing, SEO, CRO, Event Management, Content Creation, Marketing Execution, Global Marketing, Americas Marketing

ASSUMPTION: Survitec Group Limited's recruitment process is designed to assess candidates' marketing skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Shopify
• Amazon
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email automation tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the Survitec Group Limited marketing team.

👔 Cultural Fit Considerations

Company Values:

• Safety: Survitec Group Limited is committed to providing critical safety and survival solutions to its customers
• Innovation: The company fosters a culture of innovation and continuous improvement
• Collaboration: Survitec Group Limited encourages cross-functional collaboration and teamwork
• Excellence: The company strives for excellence in all aspects of its operations

Work Style:

• Strategic: The role requires a balance of strategic thinking and hands-on execution
• Collaborative: The Marketing Manager will work closely with global teams and external agencies
• Data-driven: Decisions should be based on data and analytics to optimize marketing performance
• Adaptable: The role may require adjustments to marketing strategies based on changing market conditions or customer needs

Self-Assessment Questions:

• How do your marketing skills and experience align with the key responsibilities of this role?
• How do you balance strategic thinking with hands-on execution in your marketing approach?
• How do you collaborate effectively with global teams and external agencies to deliver marketing projects and campaigns?
• How do you use data and analytics to inform your marketing strategies and optimize performance?
• How do you adapt your marketing approach to changing market conditions or customer needs?

ASSUMPTION: Survitec Group Limited values marketing professionals who are strategic, collaborative, data-driven, and adaptable, with a strong commitment to safety, innovation, collaboration, and excellence.

⚠️ Potential Challenges

• The defense industry can be complex and highly regulated, requiring a strong understanding of its unique dynamics and customer needs
• Managing multiple marketing projects and stakeholders simultaneously can be challenging, requiring strong organizational and time management skills
• The role may require travel to attend industry events, trade shows, and client meetings
• The Virginia Beach office is primarily on-site, which may not be suitable for candidates who prefer remote work or live outside the local area

ASSUMPTION: These potential challenges can be mitigated by a strong understanding of the defense industry, effective project management skills, and a willingness to travel as needed.

📈 Similar Roles Comparison

• This role is unique in its focus on the defense industry and the Americas region, with a broad range of marketing responsibilities
• Similar roles in other industries may have a more narrow focus on specific marketing channels or customer segments
• Career progression in this role may involve expanding marketing expertise across different industries and brands within the Survitec Group

ASSUMPTION: This role offers a unique opportunity to gain broad marketing experience in the defense industry and the Americas region, with potential for career growth within the Survitec Group.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line for the defense industry
• Managing a team to plan and execute a major industry event, with a focus on lead generation and sales enablement
• Conducting market research and analysis to inform marketing strategies and optimize performance

ASSUMPTION: These sample projects demonstrate the breadth of marketing responsibilities and the strategic, hands-on nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Americas region and the defense industry?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with the sales and business development teams to drive commercial success?
• What opportunities are there for professional development and growth within the Survitec Group?
• How does the company support work-life balance for its employees?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the marketing team's priorities and dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.