Marketing Manager_Shanghai

📌 Core Information

🔹 Job Title: Marketing Manager - Shanghai

🔹 Company: Stryker

🔹 Location: Shanghai, China

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies to capture and broaden Stryker’s market share in existing and potential markets
• Directing product management through the entire product life cycle
• Conducting market research and leading training and promotional activities
• Collaborating with sales staff and senior management to plan and design education programs
• Regular communication with APAC and Global counterparts to align marketing strategy and develop regional and global networks

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Direct product management through the entire product life cycle, including product portfolio definition, product positioning, pricing, go-to-market strategies, and incentive plans for product promotion

✅ Develop sales support, including selling tools, product presentations, VIP customer visits, and KOL visits

✅ Lead market research, including identifying customer needs, collecting competitors’ information, studying industry and market trends, performing market analysis, and identifying market opportunities

✅ Oversee the development of marketing communication materials and provide product information for the company website

✅ Monitor and provide technical support to sales force and distributors in the field, and deliver training as needed

✅ Keep strong liaison between physicians/customers and the company regarding all education and training activities

✅ Identify market potential and needs for training and education, and lead team members to conduct education and training programs with physicians and staff

✅ Organize events, conferences, and promotional activities for new products

✅ Regular communication with APAC and Global counterparts to align marketing strategy and develop regional and global networks

ASSUMPTION: The role may require occasional travel to attend industry events, conferences, or to visit key customers and KOLs.

🎯 Required Qualifications

Education: Degree holder in Marketing, Communication, Business Administration, Medicine, or Biomedical Engineering. MBA preferred.

Experience: At least five years’ experience in a marketing role, either as a Marketing Manager or Product Marketing Manager, with people management experience and marketing experience within the medical device sector.

Required Skills:

• Excellent interpersonal and presentation skills
• Proactive support for both internal and external customers
• Proficient in both written and spoken English
• Proficient in MS Office suite of products
• Able to develop clear and logical plans
• Ability to build relationships across all levels of the organization
• High level of responsibility
• Excellent leadership skills to lead a team

Preferred Skills:

• Sales experience
• Experience in the medical device industry
• Fluency in Mandarin Chinese

ASSUMPTION: While not explicitly stated, experience in the medical device industry or healthcare sector would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai with 5-10 years of experience, the estimated salary range is ¥350,000 - ¥500,000 per year.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Employee discounts on Stryker products
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Stryker operates in the medical equipment manufacturing industry, focusing on medical instruments and supplies, medical devices, and medical technology.

Company Size: Stryker is a large corporation with over 10,000 employees worldwide, providing a structured and established work environment.

Founded: Stryker was founded in 1941 and has since grown into a global leader in medical technologies.

Company Description:

• Stryker is a global leader in medical technologies, driven to make healthcare better for patients and healthcare providers
• The company offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics, impacting over 150 million patients annually
• Stryker is committed to research and development, spending over $1.4 billion on R&D in 2023 and owning over 12,900 patents globally

Company Specialties:

• Medical instruments and supplies
• Medical devices
• Medical technology
• Surgical instruments

Company Website: http://www.stryker.com

ASSUMPTION: Stryker's focus on innovation, quality, and customer care creates a competitive and dynamic work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager or Marketing Director and may oversee a team of marketing professionals.

Work Arrangement: This is a hybrid role, requiring 2-3 days of on-site work per week, with the remaining days worked remotely.

Growth Opportunities:

• Progression to a Senior Marketing Manager or Marketing Director role within the organization
• Expansion into global marketing roles, working with Stryker's global counterparts
• Development of leadership and management skills through team oversight and mentoring

ASSUMPTION: The role offers opportunities for career advancement within the marketing department and the broader organization, as well as the chance to develop leadership and management skills.

🌍 Location & Work Environment

Office Type: Stryker's Shanghai office is a modern, professional workspace with a collaborative and inclusive environment.

Office Location(s): 2825 Airview Boulevard, Kalamazoo, MI 49002, US (Global Headquarters); 600 Hope Pkwy SE, Leesburg, VA 21075, US (North America); 571 Silveron Blvd, Flower Mound, TX, US (North America); 325 Corporate Dr, Mahwah, NJ 07430, US (North America); 4870 2100 S, Suite B, Salt Lake City, UT 84120, US (North America); 505 NW 65th Ct, Fort Lauderdale, FL 33309, US (North America); 5900 Optical Ct, San Jose, CA 95138, US (North America); 11811 Willows Rd NE, Redmond, WA 98052, US (North America); 47900 Bayside Pkwy, Fremont, CA 94538, US (North America); 3909 Three Oaks Rd, Cary, IL 60013, US (North America); 1810 W Drake Dr, Tempe, AZ 85283, US (North America); 750 Trade Centre Way, Portage, MI 49002, US (North America); 1941 Stryker Way, Portage, MI 49002, US (North America); 3800 E Centre Ave, Portage, MI 49002, US (North America); 1901 Romence Road Parkway, Portage, MI 49002, US (North America); 2 Medicorum Place, Waterdown, Ontario ON L8B 1W2, CA (Canada); Bötzinger Str. 39-41, 79111, Freiburg im Breisgau, DE (Germany); Herikerbergweg 145, 1101 CN, Amsterdam, NL (Netherlands); Dr. Homer Stryker Strasse 1, 2545, Selzach, CH (Switzerland); Stryker House, Hambridge Road, Newbury, RG14 5AW, GB (United Kingdom); 〒112-0004 Tokyo, Bunkyo City, Koraku 2-6-1, JP (Japan); 12 Taikoo Wan Road, Taikoo Shing, Hong Kong, HK (Hong Kong); 2555 Davie Rd, Davie, Florida 33317, US (North America); 8 Herbert St, St. Leonards, New South Wales 2065, AU (Australia); Rua Urussuí 300, Sao Paulo, 04542-051, BR (Brazil)

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant business environment and a large talent pool
• The city offers a mix of traditional and modern culture, with numerous historical sites, museums, and entertainment options
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is Monday to Friday, with occasional overtime as needed. Flexible work arrangements may be available.

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the marketing team or other relevant stakeholders
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy development and implementation
• Product management and market research skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with Stryker's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in the medical device industry
• Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and achievements
• Research Stryker's mission, values, and recent projects to show your enthusiasm and understanding of the company

ATS Keywords: Marketing strategy, product management, market research, sales support, customer liaison, education and training, event organization, regional network development, medical device industry, hybrid work arrangement

ASSUMPTION: The interview process may vary depending on the specific role and the candidate's experience and qualifications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the specific role and the candidate's experience and qualifications.

👔 Cultural Fit Considerations

Company Values:

• Put Patients First
• Act with Integrity
• Grow Others and Ourselves
• Sustain Our Future
• Own the Future

Work Style:

• Collaborative and inclusive team environment
• Focus on innovation and continuous improvement
• Data-driven decision-making approach
• Strong commitment to customer care and satisfaction

Self-Assessment Questions:

• Do you align with Stryker's core values, particularly 'Put Patients First' and 'Act with Integrity'?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
• Do you thrive in a data-driven, innovative, and collaborative work culture?

ASSUMPTION: Stryker values a diverse and inclusive work environment, fostering a culture of respect, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing a team remotely, requiring strong leadership and communication skills
• Balancing multiple projects and priorities, often under tight deadlines
• Adapting to a dynamic and competitive medical device industry
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the medical device industry, this position offers a unique blend of strategic marketing, product management, and customer liaison responsibilities
• Stryker's global presence provides opportunities for regional and global network development and collaboration
• Career progression in Stryker may follow a path from Marketing Manager to Senior Marketing Manager, Marketing Director, or other senior leadership roles within the marketing department or the broader organization

ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar marketing manager positions in the medical device industry.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new medical device, including market research, competitive analysis, and customer segmentation
• Leading a team to create and implement a comprehensive education and training program for medical professionals, improving product adoption and customer satisfaction
• Organizing and managing a large-scale medical conference or exhibition, featuring keynote speakers, workshops, and product demonstrations

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Manager role at Stryker.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Stryker support the professional development and growth of its marketing managers?
• What are the key priorities and focus areas for the marketing department in the next 12-24 months?
• How does Stryker approach and support work-life balance for its employees?
• What are the most significant challenges facing the medical device industry, and how does Stryker plan to address them?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in the medical device industry
• Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and achievements
• Research Stryker's mission, values, and recent projects to show your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.