Marketing Managerin (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Managerin (m/w/d)

🔹 Company: Allgäu Batterie GmbH & Co. KG

🔹 Location: Haldenwang, Deutschland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative marketing campaigns across online and offline channels
• Managing the company's website and social media presence
• Planning and organizing events, trade shows, and customer events
• Evolving the company's brand identity and ensuring a consistent external image
• Analyzing market trends and competitors to derive strategic measures
• Collaborating with agencies and service providers, such as photographers and videographers

ASSUMPTION: This role requires a high level of self-motivation, organizational skills, and the ability to work independently while collaborating effectively with various teams and external partners.

📋 Key Responsibilities

✅ Developing and implementing creative marketing campaigns based on sales targets

✅ Managing the company's website and social media channels

✅ Planning and organizing events, trade shows, and customer events

✅ Evolving the company's brand identity and ensuring a consistent external image

✅ Analyzing market trends and competitors to derive strategic measures

✅ Collaborating with agencies and service providers, such as photographers and videographers

ASSUMPTION: The role may involve occasional travel for events and trade shows, as well as working flexible hours to accommodate project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, preferably in a B2B environment

Required Skills:

• Proven experience in marketing, with a strong focus on creativity and organization
• Proficiency in Adobe Creative Suite, CMS systems, and social media platforms
• Ideally, experience in photography and/or videography
• Excellent communication skills in German, with a good command of English
• Strong analytical skills and the ability to work independently

Preferred Skills:

• Experience in the electrical or electronics manufacturing industry
• Knowledge of the German market and consumer behavior

ASSUMPTION: While not explicitly stated, a valid driver's license and the ability to travel occasionally may be required for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI estimated based on experience level and industry standards)

Benefits:

• Flexible work hours
• Home office equipment
• Attractive employee benefits

Working Hours: Full-time (40 hours per week), with up to 3 days of remote work per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the B2B sector. The actual salary may vary depending on the candidate's qualifications and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Allgäu Batterie operates in the appliances, electrical, and electronics manufacturing industry, focusing on industrial batteries and energy storage systems.

Company Size: With 11-50 employees, Allgäu Batterie offers a mid-sized company environment, providing opportunities for close collaboration and growth.

Founded: The company was founded in 1994 and has since established itself as a reliable partner for industrial battery solutions.

Company Description:

• Allgäu Batterie is a family-owned company with headquarters in Haldenwang, Bavaria
• The company specializes in implementing individual and high-quality solutions in the field of industrial batteries for traction applications, emergency power supply, and energy storage systems
• Allgäu Batterie prides itself on its technical know-how, many years of experience, human and geographical proximity, and its Allgäu down-to-earth attitude

Company Specialties:

• Traction applications (lead-acid batteries and lithium-ion batteries)
• Emergency power supply (UPS, DC UPS, BSV, safety power supply, and emergency lighting)
• Battery storage systems (commercial storage, large storage, and pre-charging storage)
• Technical customer service and advisory services

Company Website: www.allgaeubatterie.de

ASSUMPTION: Allgäu Batterie's focus on individual solutions and customer proximity makes it an attractive employer for candidates seeking a personalized and collaborative work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Marketing Manager reports directly to the company's management and works closely with various internal teams, such as sales and product management, as well as external partners, such as agencies and service providers.

Work Arrangement: The role offers a hybrid work arrangement, with up to 3 days of remote work per week, providing flexibility while maintaining a strong connection to the team and company culture.

Growth Opportunities:

• Expanding the company's market presence and brand awareness
• Developing and implementing innovative marketing strategies
• Building and leading a high-performing marketing team
• Gaining experience in the energy storage and electrical manufacturing industry

ASSUMPTION: As a mid-sized company, Allgäu Batterie offers opportunities for growth and advancement, with the potential for the Marketing Manager to take on additional responsibilities or even lead the marketing department in the future.

🌍 Location & Work Environment

Office Type: Allgäu Batterie's headquarters is located in Haldenwang, a small town in the Allgäu region of Bavaria, offering a picturesque and peaceful work environment.

Office Location(s): Hoyen 21, Haldenwang, 87490, DE

Geographic Context:

• The Allgäu region is known for its natural beauty, offering numerous outdoor activities and a high quality of life
• Haldenwang is conveniently located near major transportation networks, making it easily accessible from other parts of Germany
• The region is home to a diverse range of industries, including manufacturing, tourism, and agriculture

Work Schedule: The role follows a standard full-time work schedule, with up to 3 days of remote work per week, providing flexibility while maintaining a strong connection to the team and company culture.

ASSUMPTION: The hybrid work arrangement offers a good balance between work-life integration and collaboration with the team, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screening to discuss the candidate's qualifications and fit for the role
• On-site interview with the hiring manager and relevant team members
• Final interview with the company's management

Key Assessment Areas:

• Creativity and innovation in marketing campaign development
• Analytical skills and market trend analysis
• Communication and collaboration skills, both internally and with external partners
• Leadership and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've developed and implemented in the past
• Demonstrate your understanding of the company's products and target market
• Showcase your ability to work independently and collaborate effectively with teams

ATS Keywords: Marketing, B2B, Campaign Development, Social Media, Brand Management, Market Analysis, Teamwork, Collaboration, Leadership, Project Management

ASSUMPTION: As a mid-sized company, Allgäu Batterie may have a less structured application process, allowing for more personalized and flexible communication with candidates.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content Management Systems (CMS) such as WordPress or similar
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Project management tools (Asana, Trello, etc.)
• Marketing automation and analytics tools (Google Analytics, HubSpot, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and proximity
• Collaboration and teamwork
• Sustainability and responsibility

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on achieving targets

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you share Allgäu Batterie's commitment to innovation, customer focus, and sustainability?

ASSUMPTION: Allgäu Batterie's company culture emphasizes collaboration, innovation, and customer focus, making it an attractive employer for candidates who value a personalized and dynamic work environment.

⚠️ Potential Challenges

• The role may require occasional travel for events and trade shows
• Working flexible hours to accommodate project deadlines may be necessary
• The role involves managing multiple projects and stakeholders, which can be challenging at times
• The company operates in a competitive market, requiring the Marketing Manager to stay up-to-date with industry trends and best practices

ASSUMPTION: While the role presents several challenges, it also offers numerous opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Compared to marketing roles in larger corporations, this role offers more autonomy and the opportunity to make a significant impact on the company's marketing strategy
• In contrast to marketing roles in smaller agencies, this role provides a broader range of responsibilities and the chance to work closely with various internal teams and external partners
• Career-wise, this role offers opportunities for growth and advancement within the marketing department or even into other areas of the business

ASSUMPTION: This role offers a unique blend of autonomy, collaboration, and growth opportunities, making it an attractive choice for marketing professionals seeking a challenging and rewarding position.

📝 Sample Projects

• Developing and implementing a comprehensive marketing campaign to launch a new product line
• Conducting market research and analyzing competitors to identify new opportunities for growth
• Planning and executing a successful trade show or customer event, including logistics, vendor management, and on-site support

ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and challenges the Marketing Manager may face in this role, rather than being an exhaustive list of potential tasks.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its marketing team members?
• What is the company's approach to work-life balance, and how does it support employees in achieving this?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used?
• What opportunities exist for collaboration with other departments or external partners in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/allgaeubatterie/14337112-marketing-managerin-m-w-d
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've developed and implemented in the past
• Demonstrate your understanding of the company's products and target market
• Showcase your ability to work independently and collaborate effectively with teams
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.