Marketing Mananger

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Eaton Corporation

🔹 Location: Shanghai, CN

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing product strategies for Capacitor products across the APAC market
• Leading a team to achieve sales revenue and profit targets
• Managing product roadmaps, pricing strategies, and digital marketing initiatives
• Collaborating with cross-functional teams to optimize sales and profits
• Expanding product portfolio and driving sales growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the electrical industry and its products.

📋 Key Responsibilities

✅ Define and implement short and long term product line strategies to optimize sales and profit in APAC

✅ Lead team to achieve APAC Capacitor product line sales revenue and profit target of the product line

✅ Define development strategy of capacitor product line, lead team to implement mid term and long term strategies to achieve business growth

✅ Lead commercial team to handle project tender bidding, quotation, opportunity registration, and other commercial work such as pre-qualification

✅ Lead application engineers in technical support team to take care of technical portion in bidding / quotation, organize team to work on solution based offering, work on brand and product promotion

✅ Product roadmap management, portfolio management

✅ Develop digital features in capacitor unit / assemblies. Work together with engineering to design and build up smart capacitor platform, extend the digital platform to product lines

✅ Dig out opportunity for capacitor opportunities in various C&I segments, create customerized design to increase competitiveness

✅ Develop and implement pricing and special price strategies for control product line. Manage pricing system

✅ Align manufacturing strategies with customer needs cross APAC and work with R&D department and/or plant management to implement these objectives

✅ Develop channels and their capability with relative departments to accelerate product sales growth, also development of new channel to penetrate IEC market

✅ Identify product line value propositions and solutions. Make abundant and effective digital tools to develop customers and support sales, including product literature, training, sales guide and demos

✅ Drive and support sales team members to develop customers with proactive actions

✅ Plan and execute digital marketing strategies of MV breakers , and create diversified digital promotion methods to improve customer experience and sales effectiveness

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong leadership and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor or Master Degree in electrical specialty

Experience: 8+ years related experience in marketing, sales, or similar role within the electrical industry

Required Skills:

• Profound knowledge of capacitor or electrical product
• Fluent verbal and written communications skills
• Proficient English skills in verbal and written
• Strong organizational/time management skills and close attention to detail
• Strong commitment to deliver value to the business and customer

Preferred Skills:

• Product and project management experience
• R&D and marketing background

ASSUMPTION: Candidates with a strong background in electrical products and proven marketing/sales experience are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in the electrical industry in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Eaton Corporation operates in the electrical industry, specializing in power management solutions for various markets, including aerospace, automotive, and industrial applications.

Company Size: Eaton is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Eaton was founded in 1911 and has since grown into a global leader in power management solutions.

Company Description:

• Eaton is committed to improving the quality of life and protecting the environment through its intelligent power management solutions
• The company operates sustainably and helps its customers manage power effectively
• Eaton is dedicated to doing business right and operating ethically

Company Specialties:

• Power management
• Ethics and sustainability
• Manufacturing
• Electrical and aerospace applications
• Automotive and industrial clutches and brakes
• eMobility and energy transition

Company Website: http://www.eaton.com

ASSUMPTION: Eaton's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to different markets and cultures.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring strategic thinking and leadership skills.

Reporting Structure: The Marketing Manager reports directly to the APAC Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This is an on-site role based in Shanghai, with occasional travel required for meetings and events.

Growth Opportunities:

• Progression to a regional or global marketing role
• Expanding responsibilities within the APAC marketing team
• Cross-functional career moves within Eaton's diverse business units

ASSUMPTION: Successful candidates in this role will have the opportunity to grow their careers within Eaton's global organization.

🌍 Location & Work Environment

Office Type: Eaton's Shanghai office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): The Shanghai office is located in the Pudong New Area, a bustling business district with easy access to public transportation.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant cultural scene and numerous entertainment options
• The city is known for its historic architecture, modern skyline, and diverse food scene
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs and occasional overtime as required.

ASSUMPTION: Shanghai offers a dynamic work environment with a mix of traditional Chinese culture and modern urban life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and team members
• Final interview with the APAC Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning skills
• Leadership and team management abilities
• Industry knowledge and product expertise
• Communication and presentation skills
• Cultural fit and alignment with Eaton's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and sales experience, as well as any exposure to the electrical industry
• Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and accomplishments
• Research Eaton's products and market position to show your understanding of the company and its offerings

ATS Keywords: Capacitor, electrical products, marketing strategy, product management, sales growth, digital marketing, pricing strategy, team leadership, APAC market

ASSUMPTION: Eaton's recruitment process is designed to assess candidates' strategic thinking, leadership, and industry knowledge, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety of our employees, customers, and the environment
• Quality and excellence in everything we do
• Ethics and integrity in all our actions
• Inclusion, diversity, and respect for all
• Commitment to our customers and stakeholders

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering value
• Adaptable and responsive to change
• Customer-centric and committed to customer satisfaction

Self-Assessment Questions:

• Do you align with Eaton's commitment to safety and quality in all aspects of your work?
• Are you comfortable working in a diverse, global team and embracing different perspectives?
• Do you have a proven track record of delivering results and driving growth in a marketing role?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Eaton's values and work style, as well as a commitment to the company's mission and goals.

⚠️ Potential Challenges

• Managing a team remotely and across different time zones
• Balancing strategic planning with tactical execution
• Navigating a large, global organization and building effective cross-functional relationships
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique focus on the electrical industry and the APAC market
• Eaton's large size and global presence provide opportunities for career growth and exposure to diverse projects
• This role requires a strong strategic mindset and leadership skills, with a focus on driving sales growth and optimizing product portfolios

ASSUMPTION: Candidates with experience in the electrical industry and a proven track record of driving marketing success in the APAC market are well-suited to this role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new capacitor product line in the APAC market
• Conducting market research and analysis to identify growth opportunities for capacitor products in various C&I segments
• Leading a team to create customerized design solutions to increase competitiveness and drive sales growth

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration and customer focus.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for Eaton's capacitor products in the APAC market, and how this role fits into those plans?
• How does Eaton support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
• How does Eaton measure the success of its marketing campaigns and initiatives, and what are the key performance indicators (KPIs) for this role?
• What are the most rewarding aspects of working in Eaton's marketing team, according to current team members?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any exposure to the electrical industry
• Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and accomplishments
• Research Eaton's products and market position to show your understanding of the company and its offerings
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.