📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Eaton Corporation
🔹 Location: Shanghai, CN
🔹 Job Type: Full-Time
🔹 Category: Appliances, Electrical, and Electronics Manufacturing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing product strategies for Capacitor products across the APAC market
- Leading a team to achieve sales revenue and profit targets
- Managing product roadmaps, pricing strategies, and digital marketing initiatives
- Collaborating with cross-functional teams to enhance customer experience and sales effectiveness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the electrical industry to drive product success in the APAC market.
📋 Key Responsibilities
✅ Define and implement short and long term product line strategies to optimize sales and profit in APAC
✅ Lead commercial team in project tender bidding, quotation, opportunity registration, and other commercial work
✅ Lead application engineers in technical support team to provide technical solutions and promote products
✅ Manage product roadmaps and portfolio, develop digital features, and extend digital platforms to product lines
✅ Identify opportunities in various C&I segments, create customized designs, and develop pricing strategies
✅ Align manufacturing strategies with customer needs, develop channels, and support sales team members
✅ Plan and execute digital marketing strategies, create digital tools, and drive customer engagement
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success and growth.
🎯 Required Qualifications
Education: Bachelor or Master Degree in electrical specialty
Experience: 8+ years of related experience in marketing, sales, or similar role within the electrical industry
Required Skills:
- Profound knowledge of capacitor or electrical products
- Strong organizational/time management skills and close attention to detail
- Strong commitment to deliver value to the business and customers
- Proficient English skills in verbal and written
Preferred Skills:
- Product and project management experience
- R&D and marketing background
- Fluency in additional languages
ASSUMPTION: Candidates with a strong electrical industry background, proven leadership skills, and a track record of driving product success are preferred.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Manager role with 8+ years of experience in the electrical industry in Shanghai, CN is approximately CNY 400,000 - 600,000 per year. This estimate is based on market research and may vary depending on the candidate's exact experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
- Paid time off and holidays
Working Hours: Full-time position with standard business hours, Monday through Friday. Overtime may be required as needed.
ASSUMPTION: Eaton Corporation offers competitive compensation and benefits packages to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Eaton Corporation operates in the appliances, electrical, and electronics manufacturing industry, focusing on power management solutions.
Company Size: Eaton is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Eaton was founded in 1911 and has since grown into a multinational corporation with a strong reputation for innovation and quality.
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment
- The company operates sustainably and helps customers manage power, transitioning to renewable energy and solving urgent power management challenges
- Eaton is committed to ethical business practices and equal employment opportunities
Company Specialties:
- Power management
- Ethics
- Manufacturing
- Sustainability
- Aerospace
- Electrical
- Filtration
- Automotive
- Truck
- Hybrid power
- Industrial clutches and brakes
- Plastic extrusion
- eMobility and energy transition
Company Website: http://www.eaton.com
ASSUMPTION: Eaton Corporation's large size and global presence provide opportunities for career growth and exposure to diverse projects and markets.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and oversees a team of marketing professionals and application engineers.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a senior marketing role or management position within Eaton's marketing organization
- Expansion into other business units or geographic regions within Eaton
- Development of leadership, strategic planning, and cross-functional collaboration skills
ASSUMPTION: Successful candidates in this role will have the opportunity to grow their careers within Eaton's marketing organization and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Eaton's Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Shanghai, CN
Geographic Context:
- Shanghai is a major global city and a significant economic hub in the APAC region
- The city offers a vibrant cultural scene, diverse dining options, and numerous recreational activities
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours, Monday through Friday, with occasional overtime as needed.
ASSUMPTION: Working in Shanghai provides exposure to a dynamic, multicultural environment and the opportunity to contribute to Eaton's success in the APAC market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Industry knowledge and product expertise
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Eaton's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your achievements in marketing, sales, or related fields
- Research Eaton Corporation and the electrical industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Capacitor, product management, marketing strategy, sales growth, pricing strategy, digital marketing, team leadership, cross-functional collaboration, electrical industry, APAC market
ASSUMPTION: Eaton Corporation uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Safety, reliability, and quality
- Ethics and integrity
- Commitment to customers and stakeholders
- Innovation and continuous improvement
- Diversity, inclusion, and teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you align with Eaton's commitment to safety, reliability, and quality?
- Are you comfortable working in a diverse, multicultural environment?
- Do you thrive in a collaborative, team-oriented work setting?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Eaton's values and work style preferences.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing strategic planning with tactical execution
- Adapting to a dynamic and evolving market landscape
- Meeting and exceeding sales revenue and profit targets
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique focus on the electrical industry and the APAC market
- Eaton Corporation's large size and global presence provide opportunities for career growth and exposure to diverse projects
- This role requires a balance of strategic thinking and tactical execution, with a strong emphasis on team leadership and cross-functional collaboration
ASSUMPTION: Candidates should consider their long-term career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for Capacitor products in the APAC market
- Conducting market research and analysis to identify opportunities in various C&I segments
- Collaborating with cross-functional teams to create customized designs and enhance customer experience
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Manager role at Eaton Corporation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Eaton's APAC operations?
- What opportunities are there for professional development and growth within Eaton's marketing organization?
- How does Eaton support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and teamwork?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Eaton's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Eaton Careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your achievements in marketing, sales, or related fields
- Research Eaton Corporation and the electrical industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
