📌 Core Information
🔹 Job Title: Marketing & Market Access Trainee
🔹 Company: Biogen
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Learning and contributing to marketing programs for healthcare professionals
- Supporting Value & Access (V&A) strategies for hospital pharmacists
- Collaborating with external stakeholders, including Key Opinion Leaders (KOLs)
- Implementing omnichannel strategies across all brands
- Mastering key management software systems and contributing to their successful execution
ASSUMPTION: This role is designed to provide a comprehensive learning experience in marketing and market access within the pharmaceutical industry, offering a unique opportunity to gain exposure to various aspects of the business.
📋 Key Responsibilities
✅ Acquire knowledge on strategic market planning analysis, including environmental analysis, customer engagement, product features, market segmentation, and positioning analysis
✅ Translate strategy into tactics through campaigns, marketing materials, national projects, and event coordination at congresses and other meetings
✅ Provide full support for the implementation of business activities by mastering internal systems and compliance requirements, and collaborating with the field force
✅ Contribute to the definition and implementation of omnichannel activities across all brands
✅ Understand V&A concepts and contribute to the development of V&A strategies for new and existing therapies, supporting the preparation of value dossiers and other V&A field materials
✅ Support the coordination of V&A events at congresses and other meetings
ASSUMPTION: The trainee will be expected to balance learning and contributing to various aspects of the business, with a focus on acquiring knowledge and developing skills in marketing and market access.
🎯 Required Qualifications
Education: Bachelor's degree in Pharmaceuticals / Life Sciences, Marketing, or other relevant areas
Experience: At least 1 year of experience in sales or marketing management, preferably in the Neurology/CNS field
Required Skills:
- CRM analysis and omnichannel activity implementation experience or ability to learn
- Proficient in using digital tools like CRM systems, Veeva, and omnichannel platforms
- Ability to perform regular CRM analysis and track performance metrics to inform strategies
- Proven ability to work effectively with cross-functional teams
- Analytical mindset to identify, propose, and implement innovative solutions in marketing and digital strategy
- Commitment to acquiring knowledge in marketing, omnichannel strategies, and pharmaceutical brand management
Preferred Skills:
- Experience in the pharmaceutical industry or relevant field
- Fluency in additional languages, particularly Spanish or French
ASSUMPTION: The ideal candidate will possess a strong academic background in a relevant field, along with relevant experience and a keen eagerness to learn and grow within the pharmaceutical industry.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between €35,000 and €45,000 annually, based on industry standards for entry-level marketing positions in Lisbon, Portugal. This estimate is subject to change based on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position, with standard office hours Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits package is subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Biogen is a leading biotechnology company that focuses on developing and delivering innovative medicines to transform patients' lives. The company operates in the biotechnology research industry, with a focus on neuroscience and rare diseases.
Company Size: Biogen is a mid-sized company with approximately 7,000 employees worldwide. This size offers the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.
Founded: Biogen was founded in 1978 and has since grown to become a global leader in biotechnology, with headquarters in Cambridge, Massachusetts, USA, and international headquarters in Baar, Switzerland.
Company Description:
- Biogen is committed to pioneering innovative science to deliver new medicines that transform patients' lives and create value for shareholders and communities
- The company applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes
- Biogen offers therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries
Company Specialties:
- Neuroscience therapies, including treatments for multiple sclerosis (MS) and spinal muscular atrophy (SMA)
- Rare disease therapies, such as treatments for hemophilia and lysosomal storage disorders
- Clinical development and commercialization of innovative biotechnology products
Company Website: www.biogen.com
ASSUMPTION: Biogen's focus on innovation, collaboration, and patient-centricity creates an environment where employees can grow and make a meaningful impact on patients' lives.
📊 Role Analysis
Career Level: This role is an entry-level position, offering a unique opportunity for candidates to kick-start their careers in the pharmaceutical industry, with a focus on marketing and market access.
Reporting Structure: The trainee will report directly to the Marketing & Market Access Manager and work closely with cross-functional teams, including Commercial, Medical, and Value & Access teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the trainee's performance.
Growth Opportunities:
- Exposure to various aspects of the business, allowing the trainee to develop a well-rounded understanding of marketing and market access within the pharmaceutical industry
- Opportunities to work with external stakeholders, including Key Opinion Leaders (KOLs), and contribute to the development of close relationships and collaborative projects
- Potential for career progression within the marketing or market access functions, or other areas of the business, based on performance and organizational needs
ASSUMPTION: The trainee's growth and development will be supported through on-the-job learning, mentorship, and formal training opportunities, as available.
🌍 Location & Work Environment
Office Type: Biogen's Lisbon office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, rich history, and a high quality of life
- The city is known for its mild climate, with warm summers and mild winters, making it an attractive place to live and work
- Lisbon is a major economic hub in Portugal, with a strong focus on technology, finance, and tourism industries
Work Schedule: Standard office hours, Monday through Friday, with the possibility of occasional flexibility based on team needs and company policies
ASSUMPTION: The trainee will be expected to work collaboratively with their team and adapt to the dynamic nature of the pharmaceutical industry, with a focus on delivering high-quality work and meeting project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and technical interviews with members of the marketing and human resources teams
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Communication and interpersonal skills, with a focus on active listening and effective presentation of ideas
- Problem-solving abilities and analytical thinking, with an emphasis on data-driven decision-making
- Adaptability and resilience in the face of challenges and changing priorities
- Cultural fit and alignment with Biogen's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and using the STAR method (Situation, Task, Action, Result) to structure your responses
- Research Biogen's mission, values, and recent news to demonstrate your enthusiasm for the company and the role
ATS Keywords: Marketing, Market Access, CRM, Omnichannel, Pharmaceutical Brand Management, Value Dossiers, Stakeholder Engagement, Project Management, Life Sciences, Neurology, Pharmaceutical Industry
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experiences, and cultural fit, with an emphasis on their ability to learn and grow within the role and the organization.
🛠️ Tools & Technologies
- CRM systems, such as Veeva or Salesforce
- Omnichannel platforms, including email marketing tools and content management systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools, such as Asana or Trello
ASSUMPTION: The trainee will be expected to learn and become proficient in using various tools and technologies relevant to the role, with a focus on CRM systems and omnichannel platforms.
👔 Cultural Fit Considerations
Company Values:
- Caring Deeply: Biogen is committed to putting patients first and making a meaningful difference in their lives
- Achieving Excellence: The company strives for excellence in all aspects of its work, from research and development to commercialization and patient support
- Changing Lives: Biogen is dedicated to transforming patients' lives through innovative medicines and a patient-centric approach
Work Style:
- Collaborative: Biogen fosters a culture of teamwork and cross-functional collaboration, with a focus on leveraging diverse perspectives and expertise
- Innovative: The company encourages creativity, risk-taking, and continuous learning to drive progress and improve patient outcomes
- Patient-centric: Biogen prioritizes the needs and preferences of patients in all aspects of its work, from drug development to commercialization and patient support
Self-Assessment Questions:
- Do you share Biogen's commitment to putting patients first and making a meaningful difference in their lives?
- Are you comfortable working in a dynamic, collaborative environment that values diverse perspectives and expertise?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Biogen's values and work style, with a commitment to patient-centricity, collaboration, and continuous learning.
⚠️ Potential Challenges
- The trainee role may involve a significant learning curve, with a steep increase in responsibilities over time
- The pharmaceutical industry can be highly competitive and dynamic, requiring adaptability and resilience in the face of changing priorities and market conditions
- The role may require occasional travel to attend industry conferences, events, or meetings with external stakeholders
- The trainee may face challenges balancing learning and contributing to various aspects of the business, with a focus on acquiring knowledge and developing skills in marketing and market access
ASSUMPTION: The trainee will be supported in overcoming these challenges through on-the-job learning, mentorship, and formal training opportunities, as available.
📈 Similar Roles Comparison
- Compared to other marketing trainee roles, this position offers a unique opportunity to gain exposure to various aspects of the business, with a focus on marketing and market access within the pharmaceutical industry
- This role is specific to the biotechnology research industry, with a focus on neuroscience and rare diseases therapies, offering candidates the chance to work on innovative and impactful products
- Career progression in this role may involve moving into more specialized marketing or market access positions, or exploring other areas of the business, based on performance and organizational needs
ASSUMPTION: This role offers a unique opportunity for candidates to gain exposure to various aspects of the business, with a focus on marketing and market access within the pharmaceutical industry, and to contribute to the development of innovative and impactful therapies.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch, including market analysis, customer segmentation, and tactical implementation
- Collaborating with external stakeholders, such as Key Opinion Leaders (KOLs), to develop and execute a targeted awareness campaign for an existing therapy
- Supporting the coordination of a Value & Access (V&A) event at an industry conference, including logistics, speaker management, and on-site execution
ASSUMPTION: These sample projects are designed to provide candidates with a sense of the types of initiatives they may work on in this role, with a focus on marketing, market access, and stakeholder engagement within the pharmaceutical industry.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and market access strategy for the company?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Biogen support work-life balance for its employees, particularly in this role?
- What are the key challenges facing the marketing and market access functions within the company, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Biogen careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and using the STAR method (Situation, Task, Action, Result) to structure your responses
- Research Biogen's mission, values, and recent news to demonstrate your enthusiasm for the company and the role
- Follow up with the hiring manager or human resources representative within one week of submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
