Marketing & Media Manager

📌 Core Information

🔹 Job Title: Marketing & Media Manager

🔹 Company: Eli Lilly and Company

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Media

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies that drive brand equity and business results
• Designing and managing omnichannel campaigns across digital and offline touchpoints
• Optimizing media performance and ensuring cross-functional alignment
• Collaborating with internal and external stakeholders to ensure compliance and timely campaign rollouts
• Championing digital and martech innovation to drive data-driven decision making

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Translate brand goals into marketing and communication strategies grounded in deep understanding of the consumer & caregiver

✅ Partner to craft big ideas and breakthrough narratives & campaigns that differentiate and drive relevance

✅ Apply marketing frameworks (e.g. segmentation, brand archetypes, JTBD) to sharpen positioning and messaging

✅ Plan and execute full-funnel campaigns across digital and offline touchpoints like print, TV and OOH—awareness, education, engagement, and activation

✅ Bring a channel-first mindset to content—tailoring messaging for offline & digital media be it search, social, video, influencers, CTV, native, and more

✅ Ensure tight cross-functional alignment across all phases of the patient journey

✅ Own media planning and buying across digital, social, video, search, display, CTV, and content partnerships

✅ Monitor and optimize performance KPIs (CPV, CTR, ROAS, cost per lead), budget pacing, and platform mix

✅ Collaborate with agencies and internal analytics to build measurement frameworks and experimentation plans (A/B tests, lift studies, etc.)

✅ Serve as a marketing lead with agency partners, martech platforms, influencers, and internal cross-functional teams (Legal, Med, Regulatory)

✅ Lead internal approvals with clarity and compliance, ensuring timely rollout of campaigns

✅ Champion the use of martech platforms like Sprinklr, Veeva, Salesforce, Google Analytics, and Looker Studio for insight-driven decision making

✅ Stay ahead of digital trends, from AI-powered personalization to programmatic video, and bring innovative pilots to the table

ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign design, and media planning, as well as the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-10 years of experience in marketing and media roles, preferably from a blend of advertising & media agency, consumer marketing and digital-first backgrounds (FMCG, healthcare, agency, or new-age D2C)

Required Skills:

• Solid grounding in marketing strategy, brand storytelling, campaign design, and omnichannel planning
• Proven success in managing large-scale campaigns and optimizing media performance
• Familiarity with regulated marketing environments or willingness to learn and adapt
• Strong communication, collaboration, and project ownership skills

Preferred Skills:

• Experience with martech platforms like Sprinklr, Veeva, Salesforce, Google Analytics, and Looker Studio
• Familiarity with AI-powered personalization and programmatic video

ASSUMPTION: Candidates with experience in regulated marketing environments or a strong willingness to learn and adapt will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 25,00,000 per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Tuition assistance
• On-site fitness centers and wellness programs

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, focusing on developing and manufacturing medicines and pharmaceutical products

Company Size: Eli Lilly and Company has 10,001+ employees globally, providing a large and diverse work environment

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly, with a mission to create medicines that help people live longer, healthier, and more active lives

Company Description:

• Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana
• The company unites caring with discovery to make life better for people around the world
• Eli Lilly and Company focuses on discovering and bringing life-changing medicines to those who need them, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism

Company Specialties:

• Pharmaceutical Development
• Pharmaceuticals
• Biotech and Biopharmaceuticals

Company Website: www.lilly.com

ASSUMPTION: Eli Lilly and Company's large size and global presence provide opportunities for career growth and development, as well as a diverse and inclusive work environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution

Reporting Structure: The Marketing & Media Manager will report directly to the Marketing Director and work closely with cross-functional teams, including Legal, Medical, and Regulatory

Work Arrangement: This role is on-site, with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST). Occasional flexibility may be available for remote work or adjusted hours

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into different therapeutic areas or global markets
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within Eli Lilly and Company's large and diverse organization.

🌍 Location & Work Environment

Office Type: Eli Lilly and Company's Gurgaon office is a modern, collaborative workspace designed to foster innovation and productivity

Office Location(s): Eli Lilly and Company, Tower B, 12th Floor, Cyber City, Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a vibrant business ecosystem
• The city offers a mix of urban and suburban living, with numerous amenities and recreational opportunities
• Gurgaon is well-connected by road, rail, and air, with easy access to New Delhi and other major cities

Work Schedule: This role follows a standard workweek, with core hours from 10:00 AM to 6:00 PM IST. Flexible work arrangements may be available, depending on team and project needs

ASSUMPTION: The modern and collaborative work environment at Eli Lilly and Company's Gurgaon office, along with the city's vibrant business ecosystem, provides an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final round with the Marketing Director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign development and execution experience
• Media planning and performance optimization expertise
• Cross-functional collaboration and stakeholder management abilities

Application Tips:

• Highlight relevant marketing and media experience, with a focus on campaign design, execution, and optimization
• Demonstrate strong communication and collaboration skills through your resume and cover letter
• Prepare examples of successful campaigns and their outcomes to discuss during the interview
• Research Eli Lilly and Company's mission, values, and recent initiatives to show your enthusiasm and alignment with the organization

ATS Keywords: Marketing strategy, campaign development, media planning, performance optimization, cross-functional collaboration, stakeholder management, martech, digital innovation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, campaign development experience, and cross-functional collaboration skills.

🛠️ Tools & Technologies

• Martech platforms: Sprinklr, Veeva, Salesforce, Google Analytics, Looker Studio
• Media planning and buying tools: Google Ads, Facebook Ads, LinkedIn Ads, programmatic platforms
• Campaign management tools: Asana, Trello, Microsoft Project
• Data visualization tools: Power BI, Tableau, Looker

ASSUMPTION: Familiarity with martech platforms, media planning tools, and campaign management software will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellent
• Patient-centered
• Innovative
• Quality
• Respect

Work Style:

• Collaborative and cross-functional
• Data-driven and insight-led
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of driving results and holding yourself accountable for outcomes?

ASSUMPTION: Candidates who align with Eli Lilly and Company's values and work style, and who can demonstrate strong collaboration, data-driven decision-making, and results-oriented skills, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring cross-functional alignment
• Operating in a regulated marketing environment and ensuring compliance with legal and regulatory requirements
• Keeping up with the latest digital trends and martech innovations
• Balancing strategic thinking with hands-on campaign execution

ASSUMPTION: Success in this role will require strong communication, collaboration, and project management skills, as well as the ability to adapt to a dynamic and evolving work environment.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on media planning and performance optimization, as well as its requirement to operate in a regulated marketing environment
• In the pharmaceutical industry, marketing and media roles often require a strong understanding of regulatory requirements and compliance
• Career progression in this role may involve moving into senior marketing roles within Eli Lilly and Company or transitioning into different therapeutic areas or global markets

ASSUMPTION: This role offers a unique blend of strategic marketing, media planning, and performance optimization responsibilities, with a focus on operating in a regulated marketing environment.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new pharmaceutical product in India
• Optimizing media performance for an existing brand to improve cost per lead and return on ad spend
• Collaborating with cross-functional teams to create compliant and engaging content for digital and offline channels

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and cross-functional nature of the Marketing & Media Manager role at Eli Lilly and Company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Eli Lilly and Company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does Eli Lilly and Company foster innovation and digital transformation in its marketing strategies?
• What is the typical work-life balance for employees in this role?

ASSUMPTION: Asking these questions will help candidates better understand the work environment, team dynamics, and growth opportunities within Eli Lilly and Company's marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://lilly.wd5.myworkdayjobs.com/LLY/job/India-Guragon-Haryana/Marketing---Media-Manager_R-89548-1
• Tailor your resume and cover letter to highlight relevant marketing and media experience, with a focus on campaign design, execution, and optimization
• Prepare examples of successful campaigns and their outcomes to discuss during the interview
• Research Eli Lilly and Company's mission, values, and recent initiatives to show your enthusiasm and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.