Marketing & Merchandising Executive

📌 Core Information

🔹 Job Title: Marketing & Merchandising Executive

🔹 Company: LVMH

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing 360-degree marketing campaigns to drive brand awareness, customer engagement, and sales.
• Ensuring premium merchandising standards and coordinating with various teams for effective brand representation.
• Managing brand events and analyzing campaign performance to optimize marketing strategies.
• Developing and implementing visual merchandising guidelines and supporting training initiatives.
• Collaborating with regional and HQ teams, retailers, and department stores to ensure brand alignment and proper representation.

ASSUMPTION: This role requires a strong understanding of luxury retail dynamics, excellent communication skills, and a detail-oriented approach to ensure premium customer experience and brand consistency.

📋 Key Responsibilities

✅ Assist in planning and executing 360-degree marketing campaigns to drive brand awareness, customer engagement, and sales.

✅ Coordinate local marketing activations, including product launches, in-store events, and offline campaigns.

✅ Work closely with PR agencies and media partners to secure brand exposure in key publications and platforms.

✅ Ensure premium in-store merchandising execution that aligns with Guerlain's luxury positioning.

✅ Develop and implement visual merchandising guidelines for retail stores and boutiques.

✅ Monitor stock levels of marketing and merchandising materials to ensure timely replenishment.

✅ Support in designing POSM materials and ensuring their on-time deployment.

✅ Work closely with the sales team to align marketing efforts with business objectives and coordinate with retailers and department stores.

✅ Support training initiatives to ensure sales teams are equipped with brand knowledge and product storytelling.

✅ Manage and maintain the Customer Relationship Management (CRM) database to drive engagement and loyalty.

ASSUMPTION: The role may require occasional weekend work or extended hours during peak periods, such as product launches or major events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 3 years of experience in marketing and merchandising, preferably in luxury or beauty brands.

Required Skills:

• Strong understanding of luxury retail dynamics and customer behaviors.
• Excellent communication and project management skills.
• Detail-oriented with a strong sense of aesthetics and brand alignment.
• Strong event management skills, ensuring premium execution and customer experience.
• Experience in Customer Relationship Management (CRM) to enhance customer engagement and retention.
• Fluent in English (both written and spoken).
• Proficient in Microsoft Office.

Preferred Skills:

• Experience in the luxury beauty industry.
• Familiarity with CRM software and marketing automation tools.
• Bilingual or multilingual skills.

ASSUMPTION: Candidates with experience in luxury retail or beauty brands may have an advantage in this role, as they will have a better understanding of the target audience and brand positioning.

💰 Compensation & Benefits

Salary Range: Based on experience and industry standards, the estimated salary range for this role in Vietnam is VND 1,200,000,000 - VND 1,800,000,000 per year.

Benefits:

• Competitive salary and benefits package.
• Opportunities for career growth within the LVMH group.
• Dynamic and creative work environment with exciting marketing projects and collaborations.

Working Hours: Full-time position with standard working hours, Monday to Friday, 8:30 AM to 5:30 PM. Occasional weekend work or extended hours may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The final salary offer will be determined by LVMH during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: LVMH operates in the luxury retail goods and jewelry industry, with a focus on high-end beauty and fashion products. The company is known for its prestigious brands and commitment to quality, craftsmanship, and innovation.

Company Size: LVMH is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse brands and markets.

Founded: LVMH was founded in 1987 and has since grown to become the world leader in luxury, with a presence in all major sectors of the luxury industry.

Company Description:

• LVMH is a family group founded by Bernard Arnault, with a long-term vision and entrepreneurial spirit.
• The company is home to 75 iconic Maisons, which embody a distinctive art de vivre blending heritage and modernity.
• LVMH is committed to exemplary ethics, social and environmental responsibility, and ensuring that its products and the way they are made have a positive impact on its ecosystem and host communities.

Company Specialties:

• Wines & Spirits
• Fashion & Leather Goods
• Perfumes & Cosmetics
• Watches & Jewelry
• Selective Distribution

Company Website: http://www.lvmh.com

ASSUMPTION: Working for LVMH offers the opportunity to be part of a prestigious luxury group with a rich heritage and a commitment to excellence and innovation.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing and merchandising professionals seeking to grow their career within the luxury industry.

Reporting Structure: The Marketing & Merchandising Executive will report directly to the Marketing Manager and work closely with various teams, including sales, retail, and regional headquarters.

Work Arrangement: This is an on-site position, with the primary work location being the LVMH office in Ho Chi Minh City. Occasional travel may be required for brand events, product launches, or meetings with regional teams.

Growth Opportunities:

• Progression to a senior marketing or merchandising role within LVMH or one of its Maisons.
• Expansion of responsibilities to include regional or global marketing and merchandising strategies.
• Transition to a different sector within the LVMH group, such as fashion, leather goods, or watches and jewelry.

ASSUMPTION: Given LVMH's extensive portfolio of luxury brands, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with a collaborative and creative atmosphere.

Office Location(s): LVMH office in Ho Chi Minh City, Vietnam.

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving luxury market.
• The city offers a mix of traditional Vietnamese architecture and modern skyscrapers, providing a unique backdrop for luxury retail.
• Ho Chi Minh City is well-connected by international flights, making it an ideal base for regional travel and collaboration with LVMH's global teams.

Work Schedule: Standard working hours, Monday to Friday, with occasional weekend work or extended hours required for events or peak periods.

ASSUMPTION: Working in Ho Chi Minh City offers the opportunity to be part of a dynamic and growing luxury market, with exposure to diverse cultures and consumer behaviors.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the LVMH careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or video interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications.
• Final interview or assessment, which may include a case study or presentation to evaluate problem-solving skills and strategic thinking.

Key Assessment Areas:

• Marketing and merchandising expertise and experience.
• Communication and presentation skills.
• Problem-solving and strategic thinking.
• Cultural fit and alignment with LVMH's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and merchandising experience, as well as any experience working with luxury brands or CRM software.
• Prepare examples of successful marketing campaigns or merchandising projects you've worked on, focusing on their impact on brand awareness, customer engagement, and sales.
• Research LVMH and Guerlain to demonstrate your understanding of the company, its brands, and its commitment to luxury and excellence.

ATS Keywords: Marketing execution, merchandising, visual display, event management, project management, customer relationship management, communication, detail-oriented, aesthetics, sales coordination, brand alignment, consumer insights, team collaboration, product launches, in-store events, marketing campaigns, luxury retail dynamics, customer behaviors.

ASSUMPTION: LVMH's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Mailchimp)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and CRM tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence: LVMH strives for excellence in all aspects of its business, from product quality to customer experience.
• Creativity: The company values innovation and encourages its employees to think creatively and push boundaries.
• Entrepreneurship: LVMH fosters an entrepreneurial spirit, empowering its employees to take initiative and drive results.

Work Style:

• Collaborative: LVMH encourages teamwork and cross-functional collaboration to drive success.
• Dynamic: The company operates in a fast-paced and ever-changing luxury market, requiring employees to be adaptable and responsive to change.
• Customer-focused: LVMH prioritizes the customer experience, ensuring that all efforts are aligned with meeting customer needs and expectations.

Self-Assessment Questions:

• Do you have a proven track record of driving brand awareness, customer engagement, and sales through marketing campaigns and merchandising strategies?
• Are you detail-oriented and committed to ensuring premium customer experience and brand consistency?
• Do you thrive in a dynamic and collaborative work environment, and are you eager to contribute to a prestigious luxury brand?

ASSUMPTION: Candidates who align with LVMH's values and work style will be better positioned to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines, requiring strong organizational skills and time management.
• Working in a fast-paced and ever-changing luxury market, requiring adaptability and responsiveness to change.
• Occasional weekend work or extended hours during peak periods, such as product launches or major events.
• Navigating a large, multinational corporation with diverse brands and markets, requiring strong communication and collaboration skills.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to excellence and customer focus.

📈 Similar Roles Comparison

• Unlike other marketing and merchandising roles, this position focuses on luxury retail and high-end beauty products, requiring a strong understanding of luxury retail dynamics and customer behaviors.
• LVMH's extensive portfolio of luxury brands offers unique opportunities for career growth and development within the company.
• This role requires a balance of strategic thinking and tactical execution, with a focus on driving brand awareness, customer engagement, and sales.

ASSUMPTION: Candidates with experience in luxury retail or beauty brands may find this role particularly appealing, as it offers the opportunity to work for a prestigious luxury group with a rich heritage and commitment to excellence and innovation.

📝 Sample Projects

• Planning and executing a successful product launch event, including coordinating with regional teams, retailers, and department stores to ensure premium brand representation.
• Developing and implementing visual merchandising guidelines for a new retail store, ensuring alignment with Guerlain's luxury positioning and brand aesthetics.
• Analyzing campaign performance and consumer insights to optimize marketing strategies and improve customer engagement and retention.

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, as well as the importance of collaboration and customer focus.

❓ Key Questions to Ask During Interview

• How does this role contribute to Guerlain's overall marketing and merchandising strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LVMH support the professional development and growth of its employees?
• What are the most challenging aspects of working in the luxury retail market, and how can this role help address them?
• How does LVMH foster a collaborative and creative work environment, and what opportunities are there for cross-functional collaboration?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its long-term success, as well as their commitment to driving results and contributing to the team's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LVMH careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing and merchandising experience, as well as any experience working with luxury brands or CRM software.
• Prepare examples of successful marketing campaigns or merchandising projects you've worked on, focusing on their impact on brand awareness, customer engagement, and sales.
• Research LVMH and Guerlain to demonstrate your understanding of the company, its brands, and its commitment to luxury and excellence.
• Follow up with the LVMH recruitment team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.