Marketing Officer

📌 Core Information

🔹 Job Title: Marketing Officer

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing data to drive channel strategies
• Managing and monitoring channel budgets
• Designing system requirements for channel development
• Improving channel campaigns and coordinating teams
• Supporting projects and reporting sales performance

ASSUMPTION: This role requires a balance of analytical, strategic, and project management skills. The ideal candidate will be comfortable working with data, managing budgets, and coordinating teams to drive marketing success.

📋 Key Responsibilities

✅ Analyze data to initiate channel strategy

✅ Manage and control channel budgets

✅ Design requirements for developing or enhancing relevant systems

✅ Create and improve channel campaigns based on assigned KPIs

✅ Coordinate internal and external departments

✅ Provide support for new projects and troubleshoot issues

✅ Regularly report sales performance for management review

ASSUMPTION: This role involves a mix of data-driven decision making, budget management, project coordination, and campaign improvement. Strong analytical and organizational skills are essential for success.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: At least 2 years of experience in channel planning, sales incentives, or a related field

Required Skills:

• Advanced data analysis skills (Power BI, Excel)
• Data presentation skills
• English proficiency

Preferred Skills:

• Experience in the telecommunications industry
• Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is assumed to be required for this role. Additionally, experience in the telecommunications industry and knowledge of marketing automation tools would be beneficial but not mandatory.

💰 Compensation & Benefits

Salary Range: THB 35,000 - 50,000 per month (Estimated based on industry standards for a Marketing Officer with 2-5 years of experience)

Benefits:

• Medical and dental insurance
• Retirement fund
• Performance-based bonuses
• Training and development opportunities

Working Hours: 40 hours per week, Monday to Friday (Flexible work arrangements may be available)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Officer with 2-5 years of experience in Thailand's telecommunications sector. Benefits are assumed to be standard for the industry and may include additional perks based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Advanced Info Service Public Company Limited (AIS) is the leading telecommunications provider in Thailand, offering mobile, broadband, and digital services to over 45 million subscribers.

Company Size: AIS has over 10,000 employees, providing a large and diverse work environment.

Founded: AIS was founded in 1990 and has since grown to become the largest digital service provider in Thailand.

Company Description:

• AIS is committed to providing best-in-class digital services to help people fulfill their dreams.
• The company focuses on three core businesses: mobile phones, high-speed home broadband through AIS Fibre, and digital services.
• AIS is expanding into new areas such as eSports and insurance services, aiming to become a Cognitive Tech-Co.

Company Specialties:

• 5G network services
• High-speed broadband
• Digital services (video, cloud, digital payments, IoT)

Company Website: http://www.ais.th

ASSUMPTION: AIS is a large, established company with a strong focus on innovation and digital services. Working at AIS offers opportunities for growth and exposure to cutting-edge technologies in the telecommunications industry.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Officer will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and operations.

Work Arrangement: This role is on-site, with the possibility of flexible work arrangements based on the company's policies.

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion into new areas of digital services and emerging technologies
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: As a mid-level marketing role in a large company, this position offers opportunities for career growth and development. The ideal candidate will be eager to learn and take on new challenges as the company continues to expand and innovate.

🌍 Location & Work Environment

Office Type: AIS Fibre House, a modern and well-equipped office space designed to foster collaboration and innovation.

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is a vibrant and bustling city, offering a mix of traditional and modern culture, as well as numerous entertainment and dining options.
• The city is well-connected by public transportation, making it easy to commute to and from work.
• Bangkok's tropical climate offers warm weather year-round, with temperatures ranging from 21°C to 35°C (70°F to 95°F).

Work Schedule: The standard workweek is Monday to Friday, with flexible work arrangements available based on the company's policies.

ASSUMPTION: Working at AIS's Bangkok office offers a dynamic and engaging work environment, with opportunities to collaborate with talented professionals from diverse backgrounds. The city's vibrant culture and convenient public transportation make it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and presentation skills
• Budget management and allocation
• Campaign strategy and improvement
• Team coordination and project management
• Problem-solving and troubleshooting

Application Tips:

• Highlight your relevant experience in data analysis, budget management, and campaign improvement.
• Tailor your resume to emphasize skills and accomplishments that match the required qualifications.
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of AIS's mission and values.
• Be ready to discuss your approach to data-driven decision making, budget allocation, and campaign optimization during the interview.

ATS Keywords: Data Analysis, Channel Budget Management, Requirement Design, Campaign Improvement, Team Coordination, Project Support, Sales Performance Reporting, Data Presentation, Power BI, Excel, English Knowledge

ASSUMPTION: AIS uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Power BI
• Microsoft Excel
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with data analysis tools such as Power BI and Excel, as well as marketing automation and project management tools. Familiarity with industry-specific tools and platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Results-oriented and proactive
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong passion for data analysis and using data to drive marketing strategies?
• Are you comfortable managing budgets and allocating resources to maximize campaign performance?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you adaptable and open to learning new tools and technologies to improve your work?

ASSUMPTION: AIS values candidates who are passionate about data analysis, results-driven, collaborative, and adaptable. The ideal candidate will be a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with large datasets and complex analytics
• Adapting to a fast-paced and dynamic work environment
• Collaborating with diverse teams and stakeholders

ASSUMPTION: This role may present challenges in managing multiple projects, working with large datasets, and adapting to a fast-paced work environment. Strong organizational skills, attention to detail, and the ability to work well under pressure are essential for success.

📈 Similar Roles Comparison

• Marketing Officer vs. Marketing Manager: The Marketing Officer role focuses more on data analysis and campaign improvement, while the Marketing Manager role involves strategic planning and team leadership.
• Telecommunications industry context: The telecommunications industry is highly competitive and dynamic, with a strong focus on data-driven decision making and continuous innovation.
• Career path comparison: The Marketing Officer role can serve as a stepping stone to senior marketing roles, such as Marketing Manager or Director of Marketing, within the company.

ASSUMPTION: While the Marketing Officer role shares some similarities with other marketing roles, it is distinguished by its focus on data analysis and campaign improvement. The telecommunications industry presents unique challenges and opportunities, and the role offers a clear path for career growth and development.

📝 Sample Projects

• Analyzing customer data to identify trends and optimize marketing campaigns
• Developing and implementing a channel budget allocation strategy to maximize ROI
• Coordinating cross-functional teams to launch a new product or service
• Troubleshooting and resolving issues related to channel performance or customer complaints

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Officer role. The ideal candidate will have experience in data analysis, budget management, team coordination, and problem-solving.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• What are the most pressing challenges facing the marketing department, and how does this role address them?
• How does AIS support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does AIS foster a culture of innovation and continuous improvement within the marketing department?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture. Asking thoughtful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in data analysis, budget management, and campaign improvement
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of AIS's mission and values
• Be ready to discuss your approach to data-driven decision making, budget allocation, and campaign optimization during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.