Marketing Officer

📌 Core Information

🔹 Job Title: Marketing Officer

🔹 Company: Goddard Enterprises Ltd.

🔹 Location: Kingston, Jamaica

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans and budgets
• Analyzing sales trends and competitive activity
• Establishing effective communications with internal and external customers
• Liaising with suppliers for technical assistance and product-related issues
• Coordinating and participating in promotion/model launch activities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in marketing, sales, or a related field.

📋 Key Responsibilities

✅ Implement and monitor marketing plans and budgets to ensure maximum sales, profitability, and return on investment

✅ Analyze sales trends and competitive activity to ensure the brand is performing well

✅ Establish effective communications and working relationships with internal and external customers

✅ Liaise with suppliers to get technical assistance, resolve product and market problems, price negotiations, product training, and other product-related issues

✅ Coordinate and participate in promotion/model launch activities

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management. Strong project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, sales, or a related role

Required Skills:

• Marketing planning and budget management
• Sales trends analysis and competitive activity assessment
• Excellent communication and stakeholder management skills
• Supplier liaison and negotiation
• Promotion and event coordination

Preferred Skills:

• Fluency in Spanish or French
• Experience with CRM software
• Knowledge of the Jamaican market

ASSUMPTION: Candidates with relevant experience in the marketing field and a strong understanding of the Jamaican market will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: JMD 1,200,000 - 1,800,000 per annum (Based on industry standards for mid-level marketing roles in Jamaica)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for event and project requirements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Jamaica. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Capital Markets. Goddard Enterprises Ltd. is a publicly traded company listed on the Stock Exchange, with a diverse portfolio of subsidiaries and associated companies.

Company Size: 1,001-5,000 employees. As a large organization, Goddard Enterprises Ltd. offers numerous opportunities for career growth and development.

Founded: 1921. Goddard Enterprises Ltd. has a rich history and established reputation in the Jamaican market.

Company Description:

• Goddard Enterprises Ltd. is comprised of both subsidiaries and associated companies, which are wholly owned by GEL or GEL has a majority shareholding.
• Companies owned and operated by Goddard Enterprises Ltd. include catering, manufacturing, automotive, building supplies and services, finance, and import distribution.
• The company is committed to delivering exceptional service and quality products to its customers.

Company Specialties:

• Catering
• Automotive
• Building Supplies
• Manufacturing
• Services
• and CDP

Company Website: https://www.goddardenterprisesltd.com/

ASSUMPTION: Goddard Enterprises Ltd. is a well-established company with a diverse range of businesses. This role offers the opportunity to work in a dynamic and challenging environment with significant growth potential.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to advance their careers in a large organization.

Reporting Structure: The Marketing Officer will report directly to the Marketing Manager or a similar role.

Work Arrangement: On-site. The role requires a presence in the Kingston, Jamaica office.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion into other business units or subsidiaries
• Professional development opportunities, such as training and certifications

ASSUMPTION: Goddard Enterprises Ltd. offers numerous opportunities for career growth and development, with a clear path for advancement within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces.

Office Location(s): Kingston, Jamaica

Geographic Context:

• Kingston is the capital and largest city of Jamaica, with a population of over 937,744.
• The city is known for its vibrant culture, historic sites, and beautiful beaches.
• Kingston offers a mix of urban and suburban living options, with a range of housing and entertainment choices.

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for event and project requirements. The role may require occasional overtime or weekend work for promotions and events.

ASSUMPTION: The Kingston office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Sales trends analysis and competitive activity assessment
• Communication and stakeholder management skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the company
• Be ready to discuss your experience with marketing plans, sales trends analysis, and stakeholder management

ATS Keywords: Marketing plans, sales trends analysis, competitive activity assessment, customer communication, supplier liaison, promotion coordination, event management, Jamaican market

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on relevant marketing experience and strong communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and CRM software. Familiarity with marketing automation tools and project management software is an asset.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Excellence
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working in a team and collaborating with stakeholders?
• Are you committed to delivering exceptional service and quality products?

ASSUMPTION: Goddard Enterprises Ltd. values employees who are committed to delivering exceptional service, working collaboratively, and embracing a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a large and diverse organization with numerous subsidiaries and associated companies
• Working in a competitive market with established competitors
• Occasional overtime or weekend work for promotions and events

ASSUMPTION: The role presents both opportunities and challenges, with a fast-paced work environment, diverse range of responsibilities, and potential for career growth.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position in a large organization, with a focus on strategic planning, data analysis, and stakeholder management.
• In comparison to other marketing roles, this position offers a competitive salary range and numerous opportunities for career growth and development.
• Career path comparison: Marketing Officer → Marketing Manager → Senior Marketing Manager → Director of Marketing

ASSUMPTION: This role offers a competitive salary range and numerous opportunities for career growth and development, with a clear path for advancement within the marketing department and across the organization.

📝 Sample Projects

• Developing and implementing a marketing plan for a new product launch
• Analyzing sales trends and competitive activity to inform strategic decision-making
• Coordinating a promotional event or marketing campaign

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Marketing Officer role at Goddard Enterprises Ltd.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Goddard Enterprises Ltd. support the professional development of its employees?
• What are the most challenging aspects of this role, and how can I prepare for them?
• How does this role contribute to the overall success of the company and its subsidiaries?

ASSUMPTION: These interview questions are designed to help you understand the role's requirements, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the company
• Be ready to discuss your experience with marketing plans, sales trends analysis, and stakeholder management during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.