Marketing Officer - BSBI Paris

📌 Core Information 🔹 Job Title: Marketing Officer - BSBI Paris 🔹 Company: GUS Germany GmbH 🔹 Location: Paris, Île-de-France, France 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Assisting in the creation and optimization of online and offline marketing campaigns - Supporting lead generation and improving consumer journey across all touchpoints - Collaborating with various teams and stakeholders to ensure brand consistency and campaign delivery - Measuring ROI and ensuring campaigns are completed on time and tracked

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results and improving processes.

📋 Key Responsibilities ✅ Supporting the senior members of the team in the development and execution of all marketing campaigns – online and offline ✅ Providing research and understanding business strategy, industry, competitors, and environment ✅ Delivering ROI on marketing and sales revenue targets ✅ Achieving lead generation targets across all channels ✅ Improving consumer journey across all touch points for both prospective and current students ✅ Liaising with external partners to support dual-branded marketing communications and activities ✅ Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and performance ✅ Integrating the social media and PR teams in line with all marketing activities ✅ Liaising with the design, copy, and brand teams to ensure brand consistency and delivery of all campaigns creatively ✅ Working closely with academics and key stakeholders alongside the rest of the Marketing team to develop engaging positioning for current/new programmes within the marketplace, both in Germany and internationally ✅ Working effectively with the wider marketing department to develop creative revenue-focused campaigns

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to achieve marketing objectives.

🎯 Required Qualifications

Education: Marketing Degree (or equivalent)

Experience: 1+ years’ experience in a marketing-related role

Required Skills:

• Good communication skills, both written and verbal
• Fluency in English and French
• Attention to detail
• Effective project and time management skills
• Self-starter with drive and determination
• Strong administration and organizational skills
• Team worker
• High standard of computer literacy - Microsoft Office, Power Point, etc.
• Ability to manage several tasks at the same time
• Comfortable with working under pressure and towards targets

Preferred Skills:

• Events experience (desirable but optional)

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be eager to learn and grow in the role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per annum (Based on industry standards for entry-level marketing roles in Paris)

Benefits:

• Competitive salary
• Opportunities for professional development and growth
• Dynamic and international work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Paris, considering the experience level and location.

📌 Applicant Insights 🔍 Company Context

Industry: Education Administration Programs

Company Size: 1,001-5,000 employees (Global University Systems)

Founded: 2003 (Global University Systems)

Company Description:

• Global University Systems is an international education group empowering students to transform their lives through education
• Offers a broad range of industry-relevant skills through inclusive, accessible, and digital-first learning
• Provides career-enhancing certificate, degree, and postgraduate-level qualifications

Company Specialties:

• Education
• Digital learning
• International education
• University degrees
• Lifelong learning
• Higher education

Company Website: http://bit.ly/GUS-lia

ASSUMPTION: GUS Germany GmbH is part of the Global University Systems group, which offers a wide range of educational programs and opportunities for students and staff.

📊 Role Analysis

Career Level: Entry-level to Mid-level (depending on experience and performance)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential career progression within the marketing department or broader organization
• Opportunities for professional development and skill-building
• Exposure to international marketing campaigns and projects

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, international office environment

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• Paris is a major European city with a vibrant business and cultural scene
• Île-de-France region offers a high quality of life and numerous opportunities for personal and professional growth
• France is a global leader in education and innovation

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is dynamic, international, and focused on driving results through collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Marketing Manager and/or other team members
• Background check and reference check (if required)
• Job offer and onboarding

Key Assessment Areas:

• Marketing knowledge and skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research the company and industry to demonstrate your enthusiasm and understanding
• Practice common marketing interview questions and prepare questions to ask the interviewer

ATS Keywords: Marketing, Campaign Management, Lead Generation, Consumer Journey, Brand Consistency, ROI, Marketing Manager, Marketing Team, Stakeholders, Academic, International, Paris, France

ASSUMPTION: The application process may vary, but typically involves several stages of assessment and interviews to find the best fit for the role and the team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Marketing automation tools (e.g., Marketo, Pardot, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Collaboration
• Integrity
• Student-centric

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, international work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong work ethic and a drive to succeed?
• Are you open to learning and growing in a dynamic organization?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various teams and stakeholders in an international environment.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously
• Working under pressure and towards tight deadlines
• Adapting to a dynamic and fast-paced work environment
• Navigating an international organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Marketing Coordinator - Focus on event planning and logistics
• Marketing Specialist - More specialized in specific marketing channels (e.g., social media, SEO, etc.)
• Marketing Manager - Oversees marketing strategy and team, with more responsibility and experience required

ASSUMPTION: This role offers a unique blend of marketing responsibilities, requiring a mix of creative and analytical skills to drive results.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase student enrollment
• Collaborating with the design team to create visually appealing promotional materials for an upcoming event
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research the company and industry to demonstrate your enthusiasm and understanding
• Practice common marketing interview questions and prepare questions to ask the interviewer
• Follow up with the hiring manager within one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.