Marketing Officer

📌 Core Information

🔹 Job Title: Marketing Officer

🔹 Company: Transport for NSW

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing integrated marketing plans and communication strategies
• Supporting operational developments, disruptions, and project launches
• Ensuring audience identification, messaging, channel plans, brand alignment, and evaluation metrics are clearly defined
• Proactively building rapport and providing high-level stakeholder engagement
• Working in a fast-paced, high-volume environment with strong operational duties

ASSUMPTION: This role requires a high level of adaptability and the ability to thrive in a dynamic environment. It is a temporary opportunity until July 17, 2026, with the possibility of extension based on performance and business needs.

📋 Key Responsibilities

✅ Develop and implement integrated marketing plans and communication strategies to support operational developments, disruptions, and project launches

✅ Ensure audience identification, messaging, channel plans, brand alignment, and evaluation metrics are clearly defined

✅ Proactively build rapport and provide high-level stakeholder engagement to source relevant information efficiently

✅ Work in a fast-paced, high-volume environment with strong operational duties

ASSUMPTION: This role requires strong communication, stakeholder engagement, and project management skills. The successful candidate will be able to balance multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) working in a fast-paced, high-volume marketing role in a similar industry

Required Skills:

• Excellent communication and stakeholder engagement skills
• Strong project management and organizational skills
• Ability to work independently and in a team environment
• Proven ability to make decisions in a dynamic environment
• Familiarity with marketing software and tools

Preferred Skills:

• Experience working in the transport industry
• Bilingual or multilingual skills

ASSUMPTION: While a degree in Marketing or a related field is preferred, Transport for NSW values relevant experience and transferable skills. Candidates with equivalent experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$95,000 per annum (pro-rata for the temporary period)

Benefits:

• Flexible and hybrid work options
• Access to learning and development opportunities
• Employee assistance program
• Generous superannuation contributions

Working Hours: Full-time (37.5 hours per week), with flexible hours and the option to work from home up to 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Officer role with 2-5 years of experience in the public sector. The actual salary may vary based on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Transport for NSW is a government agency responsible for providing a safe, integrated, and efficient transport system for the people of New South Wales. It connects people, communities, and industry every day.

Company Size: Transport for NSW employs over 28,000 people across a network of agencies and divisions, making it one of the largest employers in the state.

Founded: Transport for NSW was established in 2011, although its predecessor organizations have a long history dating back to the early 20th century.

Company Description:

• Transport for NSW is committed to delivering safe, reliable, and integrated transport networks for everyone
• The organization focuses on creating better passenger journeys and safer travel for the people using its networks
• It offers meaningful employment opportunities across metropolitan and regional areas, with careers in various fields such as engineering, technology, safety, design, planning, maintenance, and frontline jobs

Company Specialties:

• Public transport
• Road infrastructure
• Freight and logistics
• Transport safety and security

Company Website: http://www.transport.nsw.gov.au

ASSUMPTION: Transport for NSW is a large and diverse organization with a wide range of career opportunities. Its focus on inclusion, diversity, and collaboration ensures that employees can thrive while making a lasting impact on the transport network in NSW.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the organization.

Reporting Structure: The Marketing Officer will report directly to the Marketing Manager and work closely with other marketing professionals, stakeholders, and operational teams.

Work Arrangement: This role is hybrid-friendly, meaning you can mix in-person days at the team's home base location (231 Elizabeth St, CBD) with remote days.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expanding skills and knowledge through learning and development opportunities
• Gaining experience in various aspects of marketing and communication within the transport industry

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing within the public sector and the transport industry. The successful candidate will have the chance to work on high-profile projects and make a significant impact on the organization's goals.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 231 Elizabeth St, Sydney, New South Wales 2000, Australia

Geographic Context:

• Sydney is the capital and most populous city in New South Wales, with a population of over 5 million people
• The CBD location offers easy access to public transport, shopping, dining, and entertainment options
• The office is close to major highways and has ample parking facilities

Work Schedule: Full-time (37.5 hours per week), with flexible hours and the option to work from home up to 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager and/or team members
• Reference checks and background screening (if required)

Key Assessment Areas:

• Communication and stakeholder engagement skills
• Project management and organizational skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with Transport for NSW values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your achievements in previous roles
• Demonstrate your understanding of the transport industry and the role's requirements
• Show enthusiasm for the opportunity and commitment to the organization's goals

ATS Keywords: Marketing, communication, stakeholder engagement, project management, public sector, transport industry, integrated marketing, brand alignment

ASSUMPTION: Transport for NSW uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing software (e.g., Hootsuite, Mailchimp, SurveyMonkey)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: Familiarity with marketing software and project management tools is essential for this role. Transport for NSW provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Inclusive and respectful
• Collaborative and innovative
• Accountable and transparent

Work Style:

• Agile and adaptable
• Results-driven and proactive
• Collaborative and team-oriented
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you have experience working in a fast-paced, high-volume environment?
• Are you comfortable building rapport and engaging with stakeholders at various levels?
• Can you balance multiple projects and deadlines effectively?
• Are you open to feedback and willing to learn and adapt in a dynamic environment?

ASSUMPTION: Transport for NSW values diversity and inclusion, and encourages candidates from all backgrounds to apply. The organization is committed to creating a safe, respectful, and inclusive work environment for all employees.

⚠️ Potential Challenges

• Working in a fast-paced, high-volume environment with tight deadlines
• Managing multiple projects and stakeholders simultaneously
• Adapting to changes in priorities and workload
• Balancing remote work and in-office collaboration effectively

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and development. The successful candidate will be able to thrive in a dynamic environment and make a lasting impact on the organization's goals.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist in a private sector organization, but with a focus on public transport and government initiatives
• Unlike private sector roles, this position offers the opportunity to work on high-profile projects with significant impact on the community
• Career progression in the public sector may be slower than in the private sector, but offers greater job security and work-life balance

ASSUMPTION: This role offers a unique blend of marketing experience, public sector exposure, and the opportunity to make a significant impact on the community. Candidates should consider their long-term career goals and personal preferences when comparing this role to similar positions in the private sector.

📝 Sample Projects

• Developing and implementing a marketing campaign to promote a new public transport initiative
• Creating and distributing targeted communications to stakeholders during operational disruptions or emergencies
• Conducting market research and analyzing data to inform marketing strategies and improve customer satisfaction

ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and responsibilities that the successful candidate will be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the organization?
• What opportunities are there for professional development and growth within the team and the organization?
• How does the team collaborate and communicate with other departments and stakeholders?
• What is the team's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions will help you better understand the role's requirements, the team's dynamics, and the organization's culture. They will also demonstrate your interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official Transport for NSW job portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your achievements in previous roles to demonstrate your capabilities
• Follow up with the hiring manager, Christina Park (CHRISTINA.PARK@TRANSPORT.NSW.GOV.AU), one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.