G

Marketing Officer

Goddard Enterprises Ltd.
Full-time
On-site
Saint Lucia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Officer

πŸ”Ή Company: Goddard Enterprises Ltd.

πŸ”Ή Location: St. Lucia, Vide Boutielle

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing innovative marketing strategies
  • Managing communication platforms and marketing campaigns
  • Analyzing data to refine strategies and target audiences
  • Collaborating with the group marketing manager to maintain brand image

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Assist with daily maintenance of Home Depot Ltd communication platforms

βœ… Execute and monitor marketing campaigns to ensure maximum reach and effectiveness

βœ… Plan and coordinate promotional events, products, and other marketing activities

βœ… Use data-driven insights to refine marketing strategies and target audiences

βœ… Maintain and manage the loyalty program

βœ… Assist the group marketing manager in maintaining the M&C Home Depot Ltd

βœ… Contribute towards the improvement of the M&C Home Depot-Sunbilt brand image

βœ… Develop and circulate effective communication content internally and externally

βœ… Collect and analyze data from across a variety of digital platforms

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Management, or related field

Experience: A minimum of 3 years working in a similar role

Required Skills:

  • Proficient in Adobe Creative Suite
  • Proficient in Microsoft applications
  • Basic understanding of Google marketing tools
  • Excellent written and oral communication skills
  • Excellent analytical skills
  • Knowledge of digital marketing (online advertising, social media, SEO, website development)

Preferred Skills:

  • Working knowledge of Adobe Creative Suite & Microsoft Office

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and Microsoft Office is implied by the job description.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for an Intermediate Marketing role in Saint Lucia, the estimated salary range is XCD 30,000 - 50,000 per annum.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts

Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Goddard Enterprises Ltd. operates in the capital markets industry, with a focus on catering, manufacturing, automotive, building supplies, services, and finance.

Company Size: With 1,001-5,000 employees, Goddard Enterprises Ltd. offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Goddard Enterprises Ltd. was founded in 1921 and has since grown into a publicly traded Barbadian company listed on the Stock Exchange.

Company Description:

  • Goddard Enterprises Ltd. is comprised of subsidiaries and associated companies operating in various sectors.
  • The company is committed to providing high-quality products and services to its customers.
  • Goddard Enterprises Ltd. values innovation, collaboration, and continuous improvement.

Company Specialties:

  • Catering
  • Automotive
  • Building Supplies
  • Manufacturing
  • Services
  • and CDP

Company Website: https://www.goddardenterprisesltd.com/

ASSUMPTION: Goddard Enterprises Ltd. operates in a diverse range of industries, offering opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is suitable for an intermediate-level marketing professional with 2-5 years of experience in marketing roles.

Reporting Structure: The Marketing Officer will report directly to the Group Marketing Manager.

Work Arrangement: This role is on-site, with the possibility of occasional hybrid or remote work for specific tasks.

Growth Opportunities:

  • Progression to a Senior Marketing role or a specialized marketing position within the company
  • Expanding skills and knowledge through training and development opportunities
  • Gaining experience in multiple industries and sectors within the company

ASSUMPTION: Goddard Enterprises Ltd. offers opportunities for career growth and development within the company, with a focus on internal promotions and skill-building.

🌍 Location & Work Environment

Office Type: The office is located in St. Lucia, Vide Boutielle, and offers a professional and collaborative work environment.

Office Location(s): St. Lucia, Vide Boutielle

Geographic Context:

  • St. Lucia is an island nation in the Caribbean, known for its beautiful beaches, lush rainforests, and vibrant culture.
  • The office is located in the Vide Boutielle area, offering easy access to amenities and public transportation.
  • The island's tropical climate provides a warm and humid work environment year-round.

Work Schedule: The work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and interpretation
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
  • Research Goddard Enterprises Ltd. and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing strategy, campaign development, data analysis, communication skills, Adobe Creative Suite, Microsoft Office, Google marketing tools, digital marketing, online advertising, social media, SEO, website development

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through examples and case studies.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite
  • Microsoft Office
  • Google marketing tools (Analytics, Ads, Search Console)
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • SEO tools (SEMrush, Ahrefs, Moz)
  • Website development tools (WordPress, HTML, CSS)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned or improved upon with relevant training and experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Continuous improvement

Work Style:

  • Professional and respectful communication
  • Team-oriented and collaborative approach
  • Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

  • Do you thrive in a collaborative and team-oriented work environment?
  • Are you comfortable working with data and using it to inform marketing strategies?
  • Do you have strong communication skills and the ability to present complex ideas clearly and concisely?

ASSUMPTION: Goddard Enterprises Ltd. values a work environment that fosters collaboration, innovation, and continuous improvement, with a focus on strong communication and teamwork.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
  • Adapting to a dynamic work environment with changing priorities and deadlines
  • Working in a multicultural and multilingual environment, requiring cultural sensitivity and adaptability
  • Occasional travel may be required for events or meetings, which could disrupt personal schedules

ASSUMPTION: The role presents challenges that require strong organizational skills, adaptability, and cultural sensitivity, as well as the ability to manage multiple priorities and deadlines.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Manager role, this position has a stronger focus on campaign execution and data analysis, with less emphasis on strategic planning and team management
  • In the broader marketing industry, this role is similar to a Marketing Specialist or Marketing Coordinator position, with a focus on campaign development, execution, and analysis
  • Career progression from this role could lead to a Senior Marketing position, Marketing Manager, or a specialized marketing role within the company

ASSUMPTION: This role is similar to other intermediate-level marketing positions, with a focus on campaign development, execution, and analysis, and offers opportunities for career growth and development within the company.

πŸ“ Sample Projects

  • Developing and executing a social media marketing campaign to increase brand awareness and engagement
  • Analyzing website traffic data to identify trends and optimize SEO strategies
  • Coordinating a promotional event, including vendor management, logistics, and on-site support

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role, focusing on campaign development, execution, and analysis.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role contribute to the overall marketing strategy of the company?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to data-driven decision making, and how will this role contribute to that process?

ASSUMPTION: These interview questions are designed to gain insight into the role's priorities, the company's marketing strategy, and the opportunities for professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
  • Research Goddard Enterprises Ltd. and be prepared to discuss how your skills and experience align with the company's mission and values
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.