Marketing, Officer

📌 Core Information

🔹 Job Title: Marketing Officer

🔹 Company: State Street

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the ABM and European marketing team in developing and executing marketing campaigns
• Content creation, project management, campaign performance reporting, and event management support
• Collaborating cross-functionally with internal teams and managing third-party relationships
• Working with commercial coverage, product marketing, customer insights and analytics, digital, content, creative teams, and potentially external agencies
• Gaining experience across the full marketing mix in a dynamic industry

ASSUMPTION: This role is ideal for a marketing professional looking to gain experience in a wide range of marketing activities and collaborate with various teams to deliver successful campaigns.

📋 Key Responsibilities

✅ Supporting the execution of brand awareness and lead generation marketing campaigns using various channels

✅ Content creation, including writing and reviewing copy for social media, digital, and emails

✅ Coordinating the project management of marketing projects to ensure high-quality delivery and adherence to schedule

✅ Supporting campaign performance reporting, including coordinating marketing metrics, tracking activities in CRM (Salesforce), and assisting with presentation decks

✅ Event management support, including invitations, coordinating stakeholders/speakers, logistics, and post-event communications

ASSUMPTION: The successful candidate will be a self-starter who can manage multiple projects, prioritize tasks, and work effectively in a team environment.

🎯 Required Qualifications

Education: Relevant marketing and communications experience or a relevant marketing qualification with placement year experience

Experience: 0-2 years of relevant marketing and communications experience

Required Skills:

• Strong communication skills – written and verbal
• Outstanding organizational skills and planning abilities
• Ability to work with people at all levels
• Project management and understanding of marketing deliverables and timeframes
• Hands-on experience using Marketo (or other marketing automation software), Salesforce, and Adobe (desirable)
• Strategic, critical thinking, and problem-solving abilities
• Demonstrated accuracy and high attention to detail
• Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)

Preferred Skills:

• Experience with CRM systems and marketing automation software
• Fluency in additional languages

ASSUMPTION: Candidates should have a passion for digital marketing and the ability to manage third-party relationships effectively.

💰 Compensation & Benefits

Salary Range: £30,000 - £40,000 per annum (based on industry standards for a Marketing Officer role in London)

Benefits:

• Medical Care
• Insurance
• Savings Plans
• Flexible Work Programs
• Development Programs
• Educational Support
• Paid Volunteer Days
• Matching Gift Programs

Working Hours: Full-time (35-40 hours per week)

ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a Marketing Officer role in London.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1792 (as a bank; the asset management division was established in 1985)

Company Description:

• State Street is one of the largest custodian banks, asset managers, and asset intelligence companies in the world
• Provides investment servicing, data & analytics, investment research & trading, and investment management to institutional clients
• Emphasizes technology and product innovation to stay ahead in the financial services industry

Company Specialties:

• Investment Management
• Custodian
• ETF
• Financial products
• Fund Accounting
• Relationship Management
• Research
• Trading
• and Investment Servicing

Company Website: http://www.statestreet.com

ASSUMPTION: State Street offers a dynamic work environment with a wide range of career opportunities and a comprehensive benefits package.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: Reports directly to the ABM and European Marketing Manager

Work Arrangement: On-site, full-time role with potential international travel for events and campaigns

Growth Opportunities:

• Gaining experience across the full marketing mix
• Working with various teams and stakeholders to deliver successful campaigns
• Potential career progression within the marketing department or broader organization

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the marketing department or the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of London's financial district

Office Location(s): One Lincoln St, Boston, MA 02111, US (global headquarters); 23 – 25 Rue Delariviere - Lefoullon, Paris Le Defense Cedex, Paris Le Defense Cedex 92062, FR (European headquarters); 1801 Century Park East, Suite 1440, Los Angeles, CA 90067-2316, US (West Coast office)

Geographic Context:

• London, City of, United Kingdom
• Boston, Massachusetts, United States
• Paris Le Defense, France
• Los Angeles, California, United States

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for event and campaign demands)

ASSUMPTION: The office environment is dynamic, collaborative, and multicultural, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the team or additional stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing skills and experience
• Project management abilities
• Communication and interpersonal skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and company by researching and addressing key responsibilities and company values in your application
• Prepare examples of your marketing work and be ready to discuss them during the interview
• Show enthusiasm for the role and the company, and be prepared to discuss your long-term career goals

ATS Keywords: Marketing Officer, Marketing Campaigns, Content Creation, Project Management, CRM, Marketing Automation, Digital Marketing, Brand Awareness, Lead Generation, Event Management, Stakeholder Management, Teamwork, Collaboration, Innovation, Financial Services, ABM, European Marketing

ASSUMPTION: The interview process will focus on assessing your marketing skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketo (or other marketing automation software)
• Salesforce
• Adobe (desirable)
• Microsoft Office (Word, Excel, PowerPoint, Outlook)
• CRM systems

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Commitment to Clients
• Respect for Colleagues
• Innovation
• One State Street

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on delivering high-quality results
• Adaptable and open to change

Self-Assessment Questions:

• How do your personal values align with State Street's core values?
• Can you provide an example of a time when you managed a complex project or campaign, and how did you ensure its success?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: State Street values candidates who are passionate about their work, committed to client success, and able to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Adapting to changes in campaign strategies or priorities
• Dealing with tight deadlines and high-pressure situations
• Navigating a large, global organization with complex structures and processes

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Marketing Coordinator - focuses more on day-to-day campaign execution and less on project management and strategy
• Marketing Manager - has more responsibility for team leadership, budget management, and overall campaign strategy
• Account Manager (Marketing) - focuses on client relationships, account planning, and revenue growth

ASSUMPTION: The Marketing Officer role is ideal for candidates seeking a balance between hands-on campaign execution, project management, and strategic input.

📝 Sample Projects

• Planning and executing a multi-channel brand awareness campaign for a new ETF product launch
• Managing a webinar series featuring industry experts and driving registration and attendance
• Collaborating with the product marketing team to create targeted email campaigns for specific client segments

ASSUMPTION: These sample projects demonstrate the variety of marketing activities and the level of responsibility expected in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into the broader marketing department and the organization?
• What are the most important qualities for success in this role?
• How does State Street support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing work and be ready to discuss them during the interview
• Show enthusiasm for the role and the company, and be prepared to discuss your long-term career goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.