Marketing Officer: EA

📌 Core Information

🔹 Job Title: Marketing Officer: EA

🔹 Company: Rentokil Initial

🔹 Location: Nairobi, Kenya

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to generate high-quality sales prospects
• Overseeing the end-to-end marketing program, ensuring seamless integration across all channels and activities
• Analyzing market trends, competitive landscape, and customer insights to identify new opportunities and refine marketing approaches
• Managing a team of marketing professionals and providing mentorship and development opportunities
• Collaborating with cross-functional teams to support marketing initiatives and ensure alignment with business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive commercial success.

📋 Key Responsibilities

✅ Developing and executing a comprehensive marketing strategy that aligns with business goals, focusing on lead generation and sales pipeline growth

✅ Overseeing the end-to-end marketing program, ensuring seamless integration across all channels and activities

✅ Analyzing market trends, competitive landscape, and customer insights to identify new opportunities and refine marketing approaches

✅ Establishing and monitoring key performance indicators (KPIs) to track marketing effectiveness and ROI

✅ Leading the development and execution of the digital marketing strategy, including SEO, social media, content marketing, and website management, to maximize digital enquiries

✅ Optimizing digital channels for lead capture and conversion, and managing digital marketing budgets

✅ Driving the successful launch of new innovations and products, specifically through the Route 1 training framework, and collaborating with technical, sales, and operations teams to ensure effective go-to-market strategies

✅ Overseeing product marketing initiatives, including messaging, positioning, and collateral development

✅ Assisting with Customer Voice Counts (CVC) surveys and conducting customer research to understand customer behaviors

✅ Developing and implementing a robust email marketing strategy for lead nurturing, customer engagement, and promotional campaigns, and managing email platforms, segmentation, and A/B testing to optimize performance

✅ Protecting and enhancing the brand image and reputation within the East Africa market, and developing and executing integrated brand and business marketing campaigns across various offline and online channels

✅ Ensuring consistent brand messaging and visual identity across all marketing touchpoints, and supporting the MD with promoting Reward & Recognition programmes

✅ Writing and proofreading marketing materials, liaising with designers and printers, organizing media events, and creating and managing the production of various marketing collateral

✅ Line managing and mentoring a Digital Marketing Manager and a Product Marketing Manager, setting clear objectives, providing regular feedback, and conducting performance reviews

✅ Collaborating closely with the business sales team to ensure alignment between marketing activities and sales objectives, and regularly reporting on marketing performance to senior leadership and key stakeholders

✅ Working cross-functionally with other departments (e.g., IT, Finance, Operations) to support marketing initiatives

ASSUMPTION: This role requires a strong understanding of commercial objectives and how marketing contributes to business growth, as well as excellent communication and influence skills to engage stakeholders at all levels.

🎯 Required Qualifications

Education: Bachelor's degree or relevant professional marketing qualification (e.g., CIM) preferred

Experience: Proven track record of at least 2-5 years in senior marketing roles, with a strong emphasis on B2B marketing within a commercial environment

Required Skills:

• Extensive marketing leadership experience, with a strong emphasis on B2B marketing within a commercial environment
• Demonstrable success in developing and executing marketing strategies that deliver significant volumes of high-quality sales prospects (digital enquiries and tech leads)
• Understanding and hands-on experience across the full spectrum of digital marketing channels (SEO, social media, content, website management) with a focus on conversion
• Experience in bringing new products or services to market, including developing go-to-market strategies and managing product marketing initiatives
• Proven experience in team management, including direct reports
• Strong analytical capabilities with the ability to interpret data, measure campaign performance, and make data-driven decisions
• Excellent written and verbal communication skills, with the ability to influence and engage stakeholders at all levels
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Strong commercial acumen, with a clear understanding of how marketing contributes to business growth

Preferred Skills:

• Proficiency with CRM and marketing automation platforms, ideally Adobe
• Experience in a similar industry or a fast-paced service environment

ASSUMPTION: Candidates with relevant industry experience and a proven track record in lead generation and digital marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: KES 150,000 - 250,000 per month (Gross Consolidated Salary)

Benefits:

• Medical Cover: To be arranged immediately upon joining
• Pension & Group Life Assurance Cover: To be arranged after confirmation
• WIBA Cover: Applicable immediately upon joining
• Paid Annual Leave: 23 days, increasing to 30 days after 5 years of service
• Working material: Airtime loaded phone, laptop, and any other item needed to make work easy
• Work-Related Training: Sales academy, technical training, monthly sales training, monthly Route 1 training, and U+ training, free online courses
• Quarterly Incentives: Enhanced earnings - Half Yearly and FY Vacations Incentive trips
• Promotional Opportunities

Working Hours: All weekdays 7:30 am - 5:00 pm, Saturdays 8:00 am - 12:00 pm (with alternate Saturdays off)

ASSUMPTION: The salary range is based on industry standards for marketing roles in Kenya, considering the required experience level and the company's size. Benefits are competitive and designed to support employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Rentokil Initial operates in the environmental services sector, focusing on pest control, hygiene, plants, and scenting services. The company is a global leader in its industry, employing over 35,000 colleagues across 70 countries.

Company Size: Rentokil Initial is a large organization with over 10,000 employees, providing opportunities for growth and development within a structured environment.

Founded: 1925, with a rich history and established reputation in the global market

Company Description:

• Rentokil Initial is a global services company that protects people and enhances lives by controlling pests, improving hygiene, and enhancing interior spaces with plants and scenting
• The company is at the cutting edge of technology and innovation, investing in training, science, innovation, and technology to provide high-quality services to its customers
• Rentokil Initial regards equality and fairness as a fundamental right of all its colleagues and encourages feedback and action to support colleagues and customers

Company Specialties:

• Pest control
• Hygiene services
• Specialist hygiene services
• Washroom hygiene services
• Digital pest control
• Interior landscaping
• Scenting services
• Exterior landscaping
• Commercial pest control
• Smart hygiene
• Office plants
• Well-being services

Company Website: www.rentokil-initial.com

ASSUMPTION: Rentokil Initial's global presence and extensive experience in the industry provide a stable and supportive environment for employees to grow and develop their careers.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a global organization

Reporting Structure: The Marketing Officer will report directly to the Head of Marketing, East Africa, and will manage a team of marketing professionals

Work Arrangement: This is an on-site role, with the option for flexible working arrangements based on business needs and team performance

Growth Opportunities:

• Progression within the marketing department, including potential advancement to a regional or global marketing role
• Expansion of responsibilities and team leadership opportunities as the business grows and evolves
• Access to professional development opportunities, including training and mentorship programs

ASSUMPTION: This role offers a clear career path for ambitious marketing professionals seeking to make a significant impact in a global organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art technology

Office Location(s): Nairobi, Kenya

Geographic Context:

• Nairobi is the capital and largest city of Kenya, with a vibrant business ecosystem and a growing demand for professional services
• The city offers a high standard of living, with excellent educational and recreational facilities
• Nairobi is well-connected by air, with direct flights to major international destinations

Work Schedule: Standard office hours with the option for flexible working arrangements based on business needs and team performance

ASSUMPTION: The Nairobi office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and a member of the HR team
• Final interview with the Head of Marketing, East Africa
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and lead generation expertise
• Digital marketing skills and experience
• Product launch and management capabilities
• Team management and leadership potential
• Analytical skills and data-driven decision-making
• Communication and influencing skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of the role and the company by addressing the required qualifications and key responsibilities in your application materials
• Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to generate high-quality sales prospects
• Research the company and the industry to show your enthusiasm and commitment to the role

ATS Keywords: Marketing strategy, lead generation, digital marketing, product launch, team management, analytical skills, communication, cultural fit

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with the organization.

🛠️ Tools & Technologies

• CRM and marketing automation platforms, ideally Adobe
• Google Analytics and other web analytics tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Marketing Officer will be expected to have proficiency in relevant marketing tools and technologies, with the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Service: Providing exceptional customer service and support to colleagues and customers
• Relationships: Building strong, lasting relationships with colleagues, customers, and partners
• Teamwork: Collaborating effectively with colleagues and stakeholders to achieve common goals

Work Style:

• Dynamic and fast-paced environment, with a focus on results and continuous improvement
• Strong emphasis on teamwork and collaboration, with regular communication and feedback
• Opportunities for professional growth and development, with a focus on learning and innovation

Self-Assessment Questions:

• How do you align with Rentokil Initial's values of service, relationships, and teamwork?
• How comfortable are you working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• How do you approach professional growth and development, and how do you plan to contribute to the team's success?

ASSUMPTION: Candidates who demonstrate a strong fit with Rentokil Initial's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing a team of marketing professionals with varying levels of experience and expertise
• Balancing multiple priorities and deadlines, with a focus on lead generation and sales pipeline growth
• Adapting to a dynamic and fast-paced work environment, with a focus on results and continuous improvement
• Navigating a large, global organization with a diverse range of stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results and continuous improvement.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions, but with a stronger emphasis on lead generation and digital marketing
• Rentokil Initial's global presence and extensive experience in the industry provide a stable and supportive environment for employees to grow and develop their careers
• This role offers a clear career path for ambitious marketing professionals seeking to make a significant impact in a global organization

ASSUMPTION: This role is well-suited to experienced marketing professionals with a strong track record in lead generation and digital marketing, seeking to advance their careers in a global organization.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to generate high-quality sales prospects for a new product launch
• Optimizing digital channels for lead capture and conversion, resulting in a 25% increase in digital enquiries
• Conducting customer research to identify new opportunities and refine marketing approaches, leading to a 15% increase in customer engagement

ASSUMPTION: These sample projects demonstrate the Marketing Officer's ability to develop and execute strategic marketing initiatives, with a focus on lead generation and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does the company support the professional development of its marketing team members?
• What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their success?
• How does the company measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the marketing team, and how can I help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to generate high-quality sales prospects
• Research the company and the industry to show your enthusiasm and commitment to the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.