Marketing Officer, Library

📌 Core Information

🔹 Job Title: Marketing Officer, Library

🔹 Company: Hong Kong Baptist University

🔹 Location: Hong Kong

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing promotions and campaigns for the Library
• Creating engaging marketing activities across digital and print formats
• Serving as webmaster for the Library's website
• Collaborating with stakeholders across campus to promote library services and resources
• Presenting a professional and impactful profile of the Library through consistent messaging and branding

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong organizational skills to effectively promote the Library's services and resources.

📋 Key Responsibilities

✅ Develop, design, and deliver strategic marketing promotions and campaigns for the Library

✅ Create and implement engaging marketing activities across both digital and print formats

✅ Serve as webmaster for the Library's website, ensuring content remains fresh and accessible

✅ Collaborate with stakeholders across campus to promote library services and resources

✅ Present a professional and impactful profile of the Library through consistent messaging and branding

ASSUMPTION: The role may require occasional evening or weekend work to support events or campaigns.

🎯 Required Qualifications

Education: A higher diploma/associate degree or an university degree

Experience: Four to six years of relevant experience in marketing, public relations, or graphic design

Required Skills:

• Proficiency in both written and spoken English and Chinese (including Cantonese and Putonghua)
• Exceptional organizational skills with ability to manage multiple projects simultaneously
• Strong written communication skills and effective interpersonal abilities
• Expertise in design software including Photoshop, Illustrator, and InDesign
• Experience with content management systems like WordPress
• Knowledge of web development tools such as JavaScript and CSS (highly desirable)

Preferred Skills:

• Experience in an academic or library setting
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage in this competitive field.

💰 Compensation & Benefits

Salary Range: HK$450,000 - HK$600,000 per annum (based on industry standards for a marketing officer with 5-10 years of experience in Hong Kong)

Benefits:

• Medical and dental benefits
• Mandatory provident fund (MPF) contributions
• Annual leave and sick leave
• Staff development opportunities

Working Hours: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional evening or weekend work may be required.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: Large (over 10,000 employees)

Founded: 1956

Company Description:

• Hong Kong Baptist University (HKBU) is a research-led, liberal arts institution committed to delivering high-quality teaching and learning, and research that makes a positive impact on society
• The University offers a wide range of academic programmes at the undergraduate and postgraduate levels through its seven Faculties and two Schools
• HKBU has a strong focus on whole-person education and encourages students to develop their potential in all aspects

Company Specialties:

• Research and academic programmes in arts, business, social sciences, science, health sciences, and education
• Interdisciplinary research and teaching
• Community service and outreach

Company Website: https://www.hkbu.edu.hk/

ASSUMPTION: Working at HKBU offers opportunities for professional growth and development in a dynamic academic environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the University Librarian

Work Arrangement: On-site, with occasional remote work for events or campaigns

Growth Opportunities:

• Progression to a senior marketing role within the University or other institutions
• Expanding skills and expertise through professional development opportunities
• Gaining experience in academic marketing and communications

ASSUMPTION: This role offers opportunities for career growth and development within the University or the broader higher education sector.

🌍 Location & Work Environment

Office Type: On-campus, with a modern and collaborative work environment

Office Location(s): Kowloon Tong, Hong Kong

Geographic Context:

• HKBU is located in Kowloon Tong, a vibrant and multicultural neighborhood in Hong Kong
• The campus is easily accessible by public transportation
• The University is surrounded by lush greenery and offers a peaceful and conducive working environment

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional evening or weekend work may be required.

ASSUMPTION: The work environment at HKBU is collaborative, inclusive, and supportive of work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and a panel of stakeholders
• Background check and reference checks
• Job offer

Key Assessment Areas:

• Marketing and campaign development skills
• Communication and interpersonal skills
• Cultural fit with the University and the Library
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of successful marketing campaigns you've developed and executed
• Demonstrate your understanding of the University and the Library's mission and values

ATS Keywords: Marketing, Campaign Development, Stakeholder Engagement, Web Management, Graphic Design, Content Management, Academic Marketing

ASSUMPTION: The application process may take several weeks, and applicants should follow up if they haven't heard back after 8 weeks.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• WordPress
• JavaScript and CSS
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Excellence in teaching and learning
• Integrity and accountability
• Innovation and entrepreneurship
• Inclusiveness and diversity
• Global outlook

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Creative and innovative
• Results-driven and proactive

Self-Assessment Questions:

• How do your personal values align with the University's core values?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
• How do you approach collaboration and teamwork in a marketing context?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with the University and the Library are more likely to succeed in this role.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines
• Working with diverse stakeholders across the University
• Adapting to changes in marketing strategies or priorities
• Occasional evening or weekend work for events or campaigns

ASSUMPTION: Successful candidates will be able to manage their time effectively, communicate clearly, and adapt to changes in a dynamic work environment.

📈 Similar Roles Comparison

• Marketing Officer (Library) vs. Marketing Manager (University): The former focuses on promoting library services and resources, while the latter oversees marketing efforts for the entire University
• Academic Marketing vs. Corporate Marketing: Academic marketing requires a deep understanding of the University's mission, values, and academic programmes, as well as the ability to communicate effectively with diverse stakeholders
• Career Path: Marketing Officer (Library) → Marketing Manager (University) → Director of Marketing and Communications

ASSUMPTION: This role offers a unique opportunity to gain experience in academic marketing and communications, with potential career growth within the University or the broader higher education sector.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new library service or resource
• Creating engaging content for the Library's website and social media channels
• Designing and implementing a marketing strategy to increase event attendance or programme participation

ASSUMPTION: Successful candidates will be able to provide specific examples of their marketing experience and skills during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the Library collaborate with other departments and faculties across the University?
• What are the most significant challenges facing the Library's marketing efforts, and how can this role address them?
• How does the University support the professional development and growth of its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HKBU e-Recruitment System
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the University and the Library, and practicing your responses to common interview questions
• Follow up if you haven't heard back after 8 weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.