📌 Core Information
🔹 Job Title: Marketing & Omnichannel Lead
🔹 Company: MSD
🔹 Location: TUR - Istanbul - Istanbul (Levent)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Telecommuting not available)
🚀 Job Overview
Key aspects of this role include:
- Driving omnichannel transformation and strategy across species
- Managing and developing a team of Campaign Managers
- Overseeing end-to-end customer experiences across digital platforms
- Monitoring and reporting on campaign performance and digital KPIs
- Collaborating with Brand & Customer Managers to co-develop customer journeys
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of digital marketing and omnichannel strategies.
📋 Key Responsibilities
✅ Lead the design and execution of omnichannel strategies across species, ensuring synergy and best practice sharing.
✅ Manage a team of Campaign Managers and oversee the delivery of end-to-end customer experiences across digital platforms.
✅ Plan and coordinate internal and external resources to meet growing digital and omnichannel marketing demands.
✅ Monitor and report on campaign performance, customer engagement, and digital KPIs to inform strategic decisions.
✅ Collaborate with Brand & Customer Managers to co-develop customer journeys, content strategies, and channel mixes.
✅ Stay ahead of digital trends, competitor activities, and customer insights to evolve our marketing approach continuously.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and team leadership skills.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)
Experience: At least 3 years of hands-on experience in digital marketing or omnichannel campaign management
Required Skills:
- Campaign Management
- Content Creation
- Creativity
- Cross-Functional Leadership
- Digital Analytics
- Digital Consumer Engagement
- Digital Trends
- Marketing Campaign Development
- Marketing Management
- Omnichannel Marketing
- Product Launches
- Project Management
- Strategic Thinking
Preferred Skills:
- Familiarity with the animal health market
ASSUMPTION: While familiarity with the animal health market is preferred, a strong background in digital marketing and omnichannel campaign management is more critical for this role.
💰 Compensation & Benefits
Salary Range: Not specified (Industry standard for a Marketing & Omnichannel Lead role in Istanbul, Turkey: ₺60,000 - ₺90,000 per year)
Benefits:
- Not specified (Assumed: Competitive benefits package, including health insurance, retirement plans, and paid time off)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary and benefits information is not provided, so industry-standard ranges and assumptions have been made based on similar roles and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: Not specified (Assumed: 1891, based on company history)
Company Description:
- MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is a global healthcare company that uses the power of leading-edge science to save and improve lives around the world.
- The company has been bringing hope to humanity through the development of important medicines and vaccines for over 130 years.
- MSD aspires to be the premier research-intensive biopharmaceutical company in the world and is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.
Company Specialties:
- Pharmaceuticals
- Vaccines
- Animal Health
Company Website: www.msd.com
ASSUMPTION: MSD is a well-established and reputable company in the pharmaceutical industry, with a strong focus on research and innovation.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth into a leadership or management position
Reporting Structure: Not specified (Assumed: Reports directly to the Head of Marketing or a similar role)
Work Arrangement: On-site (Telecommuting not available)
Growth Opportunities:
- Potential to lead larger teams or take on more strategic responsibilities as the company grows
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop expertise in the animal health market and related industries
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a dynamic and purpose-driven organization.
🌍 Location & Work Environment
Office Type: Corporate office (Assumed: Modern, professional work environment)
Office Location(s): TUR - Istanbul - Istanbul (Levent)
Geographic Context:
- Istanbul is the largest city in Turkey and serves as a major cultural, historical, and economic hub
- The Levent district is a central business district with many corporate offices, shopping centers, and restaurants
- Istanbul offers a mix of historical and modern attractions, as well as a vibrant nightlife and cultural scene
Work Schedule: Full-time (40 hours per week), with potential for flexible work arrangements (not specified)
ASSUMPTION: The Levent district in Istanbul offers a convenient and vibrant location for a corporate office, with easy access to public transportation, shopping, and dining options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing and omnichannel campaign management skills
- Leadership and team management abilities
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and omnichannel campaign management
- Demonstrate strong leadership and team management skills in your resume and interview
- Showcase your strategic thinking and problem-solving abilities through examples and case studies
- Research the animal health market and MSD's products to showcase your industry knowledge
ATS Keywords: Digital Marketing, Omnichannel Campaign Management, Marketing Strategy, Customer Engagement, Digital Analytics, Project Management, Team Leadership, Animal Health Market
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM platforms (e.g., Salesforce, Microsoft Dynamics, or similar)
- Digital marketing and content management tools (e.g., Google Analytics, Hootsuite, or similar)
ASSUMPTION: The required tools and technologies for this role are standard for digital marketing and campaign management positions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Respect
- Results
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do I have a proven track record of driving digital marketing strategies and campaigns in a fast-paced environment?
- Am I comfortable managing and developing a team of Campaign Managers, and do I have experience in cross-functional leadership?
- Do I thrive in a data-driven and analytical work environment, and can I use data to inform strategic decisions?
ASSUMPTION: MSD values innovation, quality, respect, results, and integrity, and candidates should demonstrate these values in their application and interview process.
⚠️ Potential Challenges
- Managing a team of Campaign Managers and ensuring consistent, high-quality work across digital platforms
- Keeping up with the latest digital trends and competitor activities in the animal health market
- Balancing strategic planning with day-to-day campaign management and execution
- Working in a large, global organization with complex reporting structures and decision-making processes
ASSUMPTION: This role presents unique challenges related to team management, industry knowledge, and organizational dynamics, which candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Omnichannel Marketing Manager position, but with a stronger focus on strategy and team leadership
- In the animal health market, this role may require additional industry-specific knowledge and expertise
- Career progression in this role could lead to positions such as Senior Marketing Manager, Marketing Director, or Head of Marketing
ASSUMPTION: This role is similar to other digital marketing and omnichannel campaign management positions, but with a unique focus on strategy and team leadership in the animal health market.
📝 Sample Projects
- Developing and executing an omnichannel marketing strategy for a new animal health product launch
- Conducting a comprehensive analysis of digital marketing performance across species and regions, and using data to inform strategic decisions
- Leading a team of Campaign Managers to create and implement a targeted content marketing campaign for a specific animal health product
ASSUMPTION: These sample projects are designed to showcase the strategic, analytical, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does MSD support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the animal health market, and how does this role address them?
- How does MSD approach innovation and staying ahead of digital trends in the animal health market?
- What is the expected timeline for this role, and what are the key priorities for the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the animal health market, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and omnichannel campaign management
- Prepare examples of your work and achievements in digital marketing and team leadership
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
