Marketing & Omnichannel Operations Lead

📌 Core Information

🔹 Job Title: Marketing & Omnichannel Operations Lead

🔹 Company: MSD

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving omnichannel transformation and strategy across species
• Leading and managing a team of Campaign Managers
• End-to-end customer experience delivery across digital platforms
• Resource planning and coordination for growing digital demands
• Performance monitoring, reporting, and data-driven decision making

ASSUMPTION: This role requires a strategic and execution-focused leader with a strong background in digital marketing and omnichannel campaign management. Familiarity with the animal health market is a plus.

📋 Key Responsibilities

✅ Lead the design and execution of omnichannel strategies across species, ensuring synergy and best practice sharing

✅ Manage a team of Campaign Managers and oversee the delivery of end-to-end customer experiences across digital platforms

✅ Plan and coordinate internal and external resources to meet growing digital and omnichannel marketing demands

✅ Monitor and report on campaign performance, customer engagement, and digital KPIs to inform strategic decisions

✅ Collaborate with Brand & Customer Managers to co-develop customer journeys, content strategies, and channel mixes

✅ Stay ahead of digital trends, competitor activities, and customer insights to evolve our marketing approach continuously

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and resources effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5-6 years of hands-on experience in digital marketing or omnichannel campaign management, with a solid understanding of integrated marketing strategies and customer engagement. Overall more experience in business.

Required Skills:

• Proven project management experience, with the ability to develop and execute project roadmaps, set milestones, and deliver results on time and within budget
• Proficiency in data analysis and use of digital analytics tools to optimize marketing performance
• High command of English and Turkish (written and spoken)
• Proficiency in MS Office, CRM platforms, and digital marketing/content management tools

Preferred Skills:

• Familiarity with the animal health market, offering insights into industry-specific challenges and opportunities

ASSUMPTION: Candidates with experience in the animal health market may have a competitive advantage in understanding industry-specific nuances and trends.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 per year, based on industry standards for a Marketing & Omnichannel Operations Lead with 5-10 years of experience in the pharmaceutical industry in Istanbul, Turkey.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off
• Opportunities for professional development and career growth
• Dynamic and purpose-driven work environment

Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MSD operates in the pharmaceutical manufacturing industry, focusing on developing important medicines and vaccines to save and improve lives worldwide.

Company Size: MSD is a large organization with over 10,000 employees globally, offering a diverse and inclusive work environment with opportunities for growth and development.

Founded: MSD was founded in 1891 and has a rich history of innovation and scientific breakthroughs in the pharmaceutical industry.

Company Description:

• MSD is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative health solutions that advance the prevention and treatment of diseases in people and animals
• The company fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities
• MSD is committed to using the power of leading-edge science to save and improve lives around the world

Company Specialties:

• Pharmaceutical manufacturing
• Vaccine development
• Animal health
• Global health

Company Website: www.msd.com

ASSUMPTION: MSD's global presence and extensive experience in the pharmaceutical industry provide a strong foundation for innovation and growth in the animal health market.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and expertise in digital marketing and omnichannel campaign management.

Reporting Structure: The Marketing & Omnichannel Operations Lead will report directly to the Head of Marketing and work closely with Brand & Customer Managers and other cross-functional teams.

Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work or adjusted hours as needed to meet business demands.

Growth Opportunities:

• Advancement to a director-level or higher position within the marketing department
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to lead strategic initiatives or cross-functional projects

ASSUMPTION: MSD's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: MSD's Istanbul office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is a vibrant, multicultural city with a rich history and diverse cultural attractions
• The city offers a high quality of life, with excellent dining, entertainment, and recreational opportunities
• Istanbul has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Standard business hours, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Istanbul's dynamic and multicultural environment provides a stimulating work environment and opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Digital marketing and omnichannel campaign management expertise
• Cross-functional collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the animal health market and MSD's business
• Prepare examples of your past achievements in digital marketing and omnichannel campaign management

ATS Keywords: Omnichannel marketing, digital marketing, campaign management, customer engagement, digital analytics, project management, strategic thinking, leadership, team management, cross-functional collaboration, stakeholder management, animal health market

ASSUMPTION: MSD's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM platforms (e.g., Salesforce, Microsoft Dynamics)
• Digital marketing and content management tools (e.g., Google Analytics, Adobe Marketing Cloud, Hootsuite)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: MSD fosters a culture of continuous learning and improvement
• Collaboration: MSD values teamwork and cross-functional collaboration to drive success
• Integrity: MSD is committed to acting with honesty, fairness, and respect in all aspects of its business

Work Style:

• Dynamic and fast-paced work environment
• Opportunities for professional development and growth
• Focus on results and delivering high-quality work

Self-Assessment Questions:

• How do you stay current with digital trends and industry best practices in omnichannel marketing?
• Can you provide an example of a time when you successfully managed a team through a significant change or transformation?
• How do you approach stakeholder management and collaboration in a cross-functional environment?

ASSUMPTION: Candidates who demonstrate a strong fit with MSD's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing a team of Campaign Managers and overseeing end-to-end customer experiences across digital platforms may require significant time and resource allocation
• Staying ahead of digital trends, competitor activities, and customer insights may necessitate continuous learning and adaptation
• Collaborating with cross-functional teams and stakeholders may present communication and coordination challenges
• Working in a dynamic and fast-paced environment may require strong time management and prioritization skills

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on omnichannel marketing strategy and management, rather than tactical execution or specialized channel management
• In the animal health market, this role requires a strong understanding of the unique challenges and opportunities presented by the industry
• Career progression in this role may involve expanding responsibilities to include additional regions or product lines, or moving into a director-level or higher position within the marketing department

ASSUMPTION: Candidates with experience in similar roles or relevant transferable skills will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing and executing an omnichannel marketing strategy for a new animal health product launch, including customer journey mapping, content creation, and channel mix optimization
• Conducting a comprehensive audit of an existing omnichannel marketing program and recommending strategic improvements to enhance customer engagement and drive business growth
• Managing a team of Campaign Managers to execute a large-scale digital marketing campaign, including real-time performance monitoring, optimization, and reporting

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the Marketing & Omnichannel Operations Lead role and provide insight into the types of initiatives candidates may be expected to manage.

❓ Key Questions to Ask During Interview

• Can you describe the current state of MSD's omnichannel marketing efforts and the strategic vision for the future?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the most significant challenges facing the animal health market, and how does this role address them?
• What opportunities exist for professional development and growth within this role and the marketing department?
• How does MSD support work-life balance and employee well-being in this role?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the organization, and the industry, and signals a strong fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in digital marketing and omnichannel campaign management
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.