📌 Core Information
🔹 Job Title: Marketing Operation Manager
🔹 Company: Mend
🔹 Location: Poland (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing automation strategy and execution using Marketo and a modern tech stack
- Collaborating cross-functionally with demand generation, field marketing, RevOps, and product marketing
- Working in a hyper-growth, fast-evolving environment to enable scalable growth
ASSUMPTION: This role requires a high level of technical expertise and a proactive mindset for automation and optimization. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong passion for clean data.
📋 Key Responsibilities
✅ Own and lead the architecture of marketing workflows across lifecycle programs, events, webinars, and lead nurturing using Marketo
✅ Partner with campaign and content teams to launch high-performing, measurable programs that align with business goals
✅ Build lead scoring, engagement programs, and marketing attribution to enable Sales and GTM success
✅ Manage integrations across the tool ecosystem, including Marketo, Salesforce, ZoomInfo, webinar platforms, and analytics tools
✅ Implement reusable frameworks, templates, and tokens to streamline global campaign operations
✅ Troubleshoot technical issues and ensure the marketing engine runs with precision and scale
✅ Translate campaign and funnel data into actionable recommendations using dashboards, reports, and analysis
✅ Monitor campaign health, performance trends, and lead flow to identify bottlenecks and opportunities
✅ Work closely with RevOps to align on pipeline metrics, attribution, and closed-loop reporting
✅ Own data accuracy, segmentation strategy, and field integrity in Marketo and synced systems
✅ Enforce best practices for GDPR/CCPA compliance, lead deduplication, opt-in tracking, and data governance
✅ Partner with internal stakeholders to ensure targeting the right audiences with the right message
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous optimization, and cross-functional collaboration to drive marketing success in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5+ years of B2B marketing operation experience with deep technical expertise in Marketo (Marketo certification preferred)
Required Skills:
- Advanced skills in campaign logic, segmentation, and lifecycle program design
- Proven ability to work with data: analyze funnel metrics, define KPIs, and recommend actions that drive measurable impact
- Experience working in fast-paced, high-growth SaaS environments with multiple stakeholders and shifting priorities
- Proficiency or strong familiarity with AI tools (e.g., GPT or similar) to enhance marketing workflows, streamline campaign execution, or data management
- Highly self-motivated with a problem-solving mindset and strong attention to detail
Preferred Skills:
- Familiarity with tools such as Zapier, ZoomInfo, Monday.com, Jira, Navattic
- Experience with field mapping, database management, and API-based integrations
- Ability to act as a system architect for marketing operations and drive scalable best practices across regions and teams
ASSUMPTION: Candidates with a strong background in B2B marketing operations, proficiency in Marketo, and experience in fast-paced SaaS environments will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 per year, based on industry standards for a Marketing Operation Manager with 3-5+ years of experience in a similar role and location. This estimate may vary based on the candidate's qualifications and the company's compensation structure.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Competitive vacation and sick leave policies
Working Hours: This role requires a standard full-time work schedule, with some flexibility for remote work. The specific work arrangement may be discussed during the interview process.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may vary based on the company's benefits package and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Mend is a software development company specializing in container security, open source security, and application security. They operate in the fast-growing cybersecurity industry, which is expected to reach $248.26 billion by 2023.
Company Size: Mend is a mid-sized company with 201-500 employees. This size allows for a more agile and dynamic work environment, with opportunities for growth and impact.
Founded: Mend was founded in 2011 and has since grown to become a leading provider of application security solutions.
Company Description:
- Mend focuses on helping organizations manage application risk by providing tools for secure coding, open source compliance, and container security
- The company offers a comprehensive platform that enables businesses to build a mature, proactive application security program
- Mend's solutions are designed to integrate seamlessly with existing development processes and tools
Company Specialties:
- Container security
- Open source security
- Application security
- DevSecOps
- Static Application Security Testing (SAST)
- Software composition analysis (SCA)
- Open source compliance
- Container security scanning
- Dependency updates
- Secure code and secure coding
- Open source licenses
- Code scanning
- Software supply chain security (SSCS)
Company Website: https://www.mend.io
ASSUMPTION: Mend's focus on application security and commitment to helping organizations manage risk make it an attractive employer for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5+ years of experience in marketing operations, seeking to advance their career in a fast-paced, dynamic environment.
Reporting Structure: The Marketing Operation Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including demand generation, field marketing, RevOps, and product marketing.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that may include a hybrid or fully remote work schedule. The specific work arrangement will be discussed during the interview process.
Growth Opportunities:
- As Mend continues to grow, there will be opportunities for the Marketing Operation Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole
- The ideal candidate will have the opportunity to shape the marketing operations function and drive scalable growth in a hyper-growth environment
- This role offers the chance to work with a modern tech stack and cutting-edge marketing tools, providing opportunities for professional development and skill expansion
ASSUMPTION: The Marketing Operation Manager role at Mend offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Mend has offices in Boston, Massachusetts, and Givatayim, Israel. However, this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 33 Arch Street, STE 1700, Boston, Massachusetts 02110, US, and 4 Ariel Sharon Street, Givatayim, IL
Geographic Context:
- Poland, where this role is based, is a major European economy with a strong tech industry, offering a vibrant and dynamic work environment
- The time zone for Poland is Central European Time (CET), which may require some flexibility in working hours for collaboration with teams in other time zones
- The cost of living in Poland is generally lower than in many other European countries, offering a more affordable lifestyle for employees
Work Schedule: The work schedule for this role is flexible, with a standard full-time workweek and the option for remote work. The specific work arrangement will be discussed during the interview process.
ASSUMPTION: The remote-friendly work environment at Mend offers candidates the opportunity to work from home or a co-working space, providing a flexible and convenient work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager and relevant team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical skills in Marketo and related tools
- Data analysis and problem-solving abilities
- Cross-functional collaboration and communication skills
- Adaptability and resilience in a fast-paced environment
- Alignment with Mend's company values and culture
Application Tips:
- Highlight relevant experience and achievements in marketing operations, with a focus on Marketo and data-driven decision making
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
- Prepare for the technical assessment or case study by brushing up on your Marketo skills and reviewing relevant data analysis concepts
- Research Mend's company values and culture to demonstrate your alignment with the organization during the interview process
ATS Keywords: Marketo, marketing automation, campaign strategy, data analysis, lead scoring, lifecycle marketing, data governance, GDPR compliance, AI tools, problem-solving, attention to detail, integration management
ASSUMPTION: The interview process at Mend is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the Marketing Operation Manager role.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- ZoomInfo
- Webinar platforms (e.g., GoToWebinar, Zoom)
- Analytics tools (e.g., Google Analytics, Tableau)
- AI tools (e.g., GPT or similar)
- Project management tools (e.g., Jira, Monday.com)
ASSUMPTION: The Marketing Operation Manager will be expected to have proficiency in Marketo and related tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven
- Adaptable
- Proactive
- Collaborative
- Results-oriented
Self-Assessment Questions:
- Do you have a strong passion for clean data and a proactive mindset for automation and optimization?
- Are you comfortable working in a fast-paced, hyper-growth environment with multiple stakeholders and shifting priorities?
- Do you have a problem-solving mindset and strong attention to detail?
ASSUMPTION: Mend values candidates who are customer-centric, innovative, collaborative, accountable, and passionate about their work. The ideal candidate will be data-driven, adaptable, proactive, collaborative, and results-oriented, with a strong focus on clean data and continuous optimization.
⚠️ Potential Challenges
- The fast-paced, hyper-growth environment at Mend may require candidates to be adaptable and resilient, with the ability to manage multiple priorities and shifting deadlines
- The remote-friendly work environment may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated
- The need to enforce best practices for GDPR/CCPA compliance, lead deduplication, and data governance may require candidates to have a strong understanding of data privacy regulations and best practices
- The need to work with cross-functional teams may require candidates to have strong communication and collaboration skills, as well as the ability to influence and persuade stakeholders
ASSUMPTION: The Marketing Operation Manager role at Mend presents unique challenges and opportunities, requiring candidates to be adaptable, proactive, and resilient in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing operation roles, this position at Mend places a stronger emphasis on data-driven decision making, continuous optimization, and cross-functional collaboration
- The focus on application security and helping organizations manage risk makes this role unique within the broader marketing landscape
- This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Mend's marketing efforts and overall success
ASSUMPTION: The Marketing Operation Manager role at Mend is distinct from other marketing operation roles in its focus on application security, data-driven decision making, and continuous optimization, offering unique growth opportunities for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive lead scoring and engagement program to enable Sales and GTM success
- Conducting a thorough review of Marketo instance architecture and optimizing workflows for improved performance and scalability
- Collaborating with content and campaign teams to launch high-performing, measurable programs that align with business goals and drive measurable impact
ASSUMPTION: The Marketing Operation Manager at Mend will be responsible for driving strategic, data-informed marketing campaigns and initiatives that align with business goals and drive measurable impact.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, and how it may evolve over time?
- How does Mend support the professional development and growth of its marketing operation team members?
- Can you provide examples of how Mend's company values are reflected in the day-to-day work of the marketing operation team?
- How does Mend approach cross-functional collaboration and communication, particularly in a remote-friendly work environment?
- What are the key priorities for the Marketing Operation Manager in the first 30, 60, and 90 days in the role?
ASSUMPTION: The interview process at Mend is an opportunity for candidates to assess the company's culture, work environment, and growth opportunities, as well as for Mend to evaluate the candidate's fit for the Marketing Operation Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role, with a focus on marketing operations, Marketo, and data-driven decision making
- Prepare for the technical assessment or case study by brushing up on your Marketo skills and reviewing relevant data analysis concepts
- Research Mend's company values and culture to demonstrate your alignment with the organization during the interview process
- Follow up with Mend one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
