Marketing Operation Specialist

📌 Core Information

🔹 Job Title: Marketing Operation Specialist

🔹 Company: Stratasys

🔹 Location: Rehovot, Israel

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and developing global marketing operational activities
• Collaborating with various teams to plan and execute effective marketing activities
• Ensuring accurate customer data integration across marketing automation, CRM, and other digital platforms
• Supporting marketing stakeholders with operational activities and platform integrations

ASSUMPTION: This role requires a strong understanding of marketing automation, CRM, and digital marketing platforms to effectively manage and maintain global marketing operations.

📋 Key Responsibilities

✅ Maintain and develop Stratasys marketing operational activities, lead scoring programs, segmentation strategies, and create targeted audiences based on behaviors, demographics, etc.

✅ Ensure customer data is integrated accurately across marketing automation, CRM, website, and other digital marketing platforms.

✅ Manage and maintain the company’s MarTech platforms, including onboarding new users, integrations, data transfer, and reporting.

✅ Support the different marketing and business stakeholders’ activities with marketing operational activities such as implementing and maintaining the website’s forms, managing users and platform integration, improving operational marketing processes performance, and more.

✅ Collaborate with the marketing and other units to plan and execute effective marketing activities.

✅ Collaborate with developers on integration projects to sync data between systems.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to ensure effective marketing operations and data management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven hands-on experience with Marketing Automation and Salesforce CRM (Marketo is an advantage)

Required Skills:

• Strong understanding of lead nurturing, database segmentation, digital marketing, and campaign management
• Ability to analyze and interpret campaign data to drive improvements, including working with Excel and other data analytics tools
• Detailed-oriented, methodological, and can-do attitude, self-motivated with strong problem-solving skills
• Experience working with additional marketing technology tools: Google Analytics, Bizible, Webinar tools, and more
• Proficient in Microsoft Office, especially Excel
• Proven team player, and highly independent
• Excellent English speaking and writing. Additional languages – advantage
• Technical skills with HTML, CSS, JavaScript (beneficial)
• Background in sales and marketing processes

Preferred Skills:

• Experience with Marketo

ASSUMPTION: Candidates should have a strong foundation in marketing automation, CRM, and digital marketing, with a proven track record of driving marketing operational excellence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 250,000 - 350,000 ILS per year, based on industry standards for a mid-level marketing role in Israel.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Stratasys operates in the industrial machinery manufacturing industry, focusing on 3D printing and additive manufacturing solutions.

Company Size: Stratasys is a large company with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Stratasys was founded in 1989 and has since grown to become the largest 3D printing solutions company in the world.

Company Description:

• Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges
• The company works with clients to push the boundaries of what’s possible and thrive in a changing world
• Stratasys is committed to making additive work for its customers

Company Specialties:

• 3D printing
• Rapid prototyping
• Fused deposition modeling (FDM)
• Additive Manufacturing
• Carbon fiber
• PolyJet
• SAF
• P3
• Stereolithography
• 3D Printer
• And Make additive work for you

Company Website: stratasys.com

ASSUMPTION: Stratasys’ extensive experience and global presence provide a stable and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Operation Specialist will report directly to the Global Marketing Data, Analytics, and Operations Manager.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing department
• Chance to work on diverse projects and collaborate with various teams, fostering skill development and learning opportunities
• possibility to transition into other functional areas within the organization, such as sales or product management

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Stratasys’ Rehovot office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 1 Holtzman St. Science Park, Rehovot, 7612401, Israel

Geographic Context:

• Rehovot is a city in central Israel, located approximately 20 kilometers south of Tel Aviv
• The city is known for its vibrant tech industry and offers a mix of urban and suburban living
• Rehovot has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: Rehovot offers a pleasant work environment with a mix of urban and suburban living, and a strong tech industry presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing automation, CRM, and digital marketing
• Problem-solving abilities and data analysis skills
• Collaboration and communication skills
• Cultural fit with the company and team

Application Tips:

• Highlight relevant experience and achievements in marketing automation, CRM, and digital marketing
• Tailor your resume and cover letter to emphasize your fit for this role and the company
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Stratasys’ products, services, and industry to demonstrate your understanding of the company and its market

ATS Keywords: Marketing Automation, Salesforce CRM, Marketo, Lead Nurturing, Database Segmentation, Digital Marketing, Campaign Management, Data Analysis, Excel, Problem Solving, Google Analytics, Webinar Tools, HTML, CSS, JavaScript, Sales Processes, Marketing Processes

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Marketo
• Salesforce CRM
• Google Analytics
• Bizible
• Webinar tools
• Microsoft Office (Excel)
• HTML, CSS, JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Results-driven and data-informed decision-making
• Continuous learning and improvement mindset

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?

ASSUMPTION: Stratasys values employees who are innovative, customer-focused, collaborative, and committed to excellence in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced work environment
• Keeping up with the latest marketing automation, CRM, and digital marketing trends and technologies
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a hybrid or remote work arrangement, requiring strong self-motivation and time management skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing operations roles, this position requires a strong understanding of both marketing automation and CRM, as well as experience with various marketing technology tools
• This role is unique in its focus on global marketing operations and collaboration with various teams to plan and execute effective marketing activities
• Career progression in this role may lead to senior or management positions within the marketing department or other functional areas within the organization

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, making it an attractive opportunity for marketing professionals seeking to advance their careers in a dynamic and innovative industry.

📝 Sample Projects

• Developing and implementing a new lead scoring program to improve marketing campaign performance
• Collaborating with the sales team to create targeted audiences and improve lead quality
• Managing a website redesign project to enhance user experience and drive conversions

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Operation Specialist role and the impact it can have on marketing campaign performance and overall business success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What are the most challenging aspects of working in a hybrid or remote work arrangement, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its work environment, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation, CRM, and digital marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Stratasys’ products, services, and industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.