Marketing Operations Associate - B2B SaaS

📌 Core Information - Job Title: Marketing Operations Associate - B2B SaaS - Company: Unifize - Location: Bangalore, Karnataka, India - Job Type: Full-Time - Category: Marketing - Date Posted: April 22, 2025 - Experience Level: 2-5 years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading multichannel go-to-market execution - Driving KPI-driven growth across sales and marketing funnel - Building scalable systems and processes - Collaborating cross-functionally with sales, marketing, and product teams

ASSUMPTION: This role requires a high level of ownership and autonomy, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities - Channel Ownership & Campaign Execution - Lead execution of PPC, PPL, outbound, and inbound campaigns - Coordinate campaign workflows, including landing pages, assets, automation sequences, and tracking - Design and run experiments across channels to uplift acquisition and conversion KPIs - KPI Monitoring & Optimization - Track funnel performance metrics (MQL-SQL conversion, pipeline velocity, CAC) - Identify bottlenecks and optimization opportunities using data-driven insights - Build dashboards and automate performance reporting for sales and marketing teams - Feedback Loops & Cross-Team Collaboration - Act as the bridge between sales, marketing, and product teams - Own the marketing-to-sales handoff and lead qualification process - Establish feedback loops to align messaging, targeting, and GTM initiatives with real-time sales insights - Systems, Automation & Process Building - Manage CRM and campaign tools like HubSpot, GA4, and attribution systems - Set up lead scoring, reporting frameworks, and qualification workflows - Ensure data hygiene and system scalability to support performance visibility

ASSUMPTION: This role involves a significant amount of process improvement and system management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field - Experience: 2-3 years in Growth Ops, RevOps, or B2B SaaS Marketing/Sales Ops - Required Skills: - Highly analytical and self-driven, with a strong inclination toward data and experimentation - Familiarity with CRM and automation tools (Salesforce, GA4, Account Identification tools, etc.) - Experience with PPC channels like LinkedIn, Gartner, and Google - Experience with Sales Engagement tools like Salesloft, Outreach, etc. - Thrive in cross-functional settings and can work independently in fast-paced environments - Enjoy building scalable processes from scratch and iterating continuously - Preferred Skills: - Hands-on experience with SQL, funnel analytics, and attribution tracking - Familiarity with Zapier, Notion, Google Data Studio, or other automation and no-code tools - Prior experience in early-stage SaaS startups or GTM teams

ASSUMPTION: Candidates with experience in early-stage SaaS startups or GTM teams may have an advantage in this role due to its fast-paced and dynamic nature.

💰 Compensation & Benefits - Salary Range: ₹10,00,000 - ₹14,00,000 per annum (Based on industry standards for similar roles in Bangalore) - Benefits: Competitive benefits package, including health insurance, retirement plans, and employee stock options - Working Hours: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights 🔍 Company Context - Industry: Software Development, specifically Quality Management Software (QMS) and Product Lifecycle Management (PLM) for ISO and FDA compliant companies - Company Size: 11-50 employees - Founded: 2019 - Company Description: Unifize helps ISO and FDA compliant companies manage risk, drive operational efficiency, and accelerate innovation by bringing quality, operations, and product development teams into a single source of truth that’s easy to implement and adapt as business needs change. 📊 Role Analysis - Career Level: Mid-level, with opportunities for growth and advancement - Reporting Structure: This role reports directly to the Head of Growth and Revenue Operations - Work Arrangement: On-site, with a flexible and results-driven work environment - Growth Opportunities: As a fast-growing startup, Unifize offers opportunities for career growth and development within the company

ASSUMPTION: This role offers significant growth potential as the company continues to expand and scale its operations.

🌍 Location & Work Environment - Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity - Office Location: 430 Cambridge Ave, Palo Alto, California 94306, US (Headquarters) - Geographic Context: Bangalore, India, with a thriving tech industry and a large talent pool - Work Schedule: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The work environment at Unifize is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights - Typical Process: Phone screen, followed by a series of interviews with cross-functional stakeholders, and a final decision made by the hiring manager - Key Assessment Areas: Problem-solving skills, analytical thinking, data-driven decision making, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Be prepared to discuss your experience with data analysis and process improvement - Showcase your understanding of the B2B SaaS industry and Unifize's unique value proposition

ASSUMPTION: The interview process at Unifize is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and problem-solving.

🛠️ Tools & Technologies - HubSpot - GA4 - Attribution systems (e.g., Bizible, BrightFunnel) - Sales Engagement tools (e.g., Salesloft, Outreach) - SQL (for data analysis and reporting) - Zapier, Notion, Google Data Studio (for automation and no-code tools)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations - Company Values: Customer-centric, innovative, collaborative, and data-driven - Work Style: Fast-paced, dynamic, and results-driven, with a strong emphasis on collaboration and continuous learning - Self-Assessment Questions: - How do you approach data-driven decision making in a fast-paced environment? - How have you successfully collaborated with cross-functional teams in the past? - How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Candidates who thrive in dynamic, fast-paced environments and are passionate about data-driven decision making will be a strong fit for this role.

⚠️ Potential Challenges - The role requires a high level of ownership and autonomy, which may be challenging for candidates who prefer more structured environments - The fast-paced nature of the role may require candidates to adapt quickly and be comfortable with change - The role involves a significant amount of process improvement and system management, which may be challenging for candidates who prefer more creative or strategic work 📈 Similar Roles Comparison - Role vs. Marketing Manager: This role focuses more on process improvement, system management, and data-driven decision making, while a Marketing Manager role may involve more strategic planning and team management - Role vs. Business Operations Manager: This role is more focused on marketing-specific processes and systems, while a Business Operations Manager role may involve broader organizational processes and systems - Role vs. Data Analyst: This role requires a strong analytical mindset and data-driven decision making, but also involves a significant amount of process improvement and system management, which may not be the focus of a Data Analyst role

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar roles in the industry.

📝 Sample Projects - Developing and implementing a lead scoring model to improve lead quality and conversion rates - Building and automating performance reporting dashboards to improve visibility and decision-making - Optimizing campaign workflows to improve efficiency and reduce manual effort - Establishing feedback loops between sales and marketing teams to improve targeting and messaging

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a candidate in this role might work on, but may not be exhaustive or representative of all possible projects.

❓ Key Questions to Ask During Interview - How does Unifize support the growth and development of its employees? - What are the biggest challenges facing the marketing team currently, and how can this role help address them? - How does Unifize approach cross-functional collaboration and communication? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does Unifize measure the success of its marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.workable.com/view/v54eCadRiJumu5f24Rkznr/marketing-operations-associate---b2b-saas-in-bengaluru-at-unifize) - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for your interviews by researching Unifize and the B2B SaaS industry, and by practicing your problem-solving and analytical skills - Follow up with the hiring manager after your interviews to reiterate your interest in the role and to ask any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.