Marketing Operations Associate l

📌 Core Information

🔹 Job Title: Marketing Operations Associate

🔹 Company: Zocdoc

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing functions across the organization
• Growing the CRM program by driving provider engagement and retention
• Leading execution and reporting across email marketing campaigns
• Collaborating with cross-functional teams to bring marketing campaigns to life

ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to manage multiple projects and timelines in a fast-paced environment.

📋 Key Responsibilities

✅ Building, testing, and deploying email campaigns in platforms such as Marketo and Braze, ensuring high-quality execution and flawless delivery

✅ Managing audience segmentation and list uploads based on campaign requirements and behavioral/demographic data

✅ Performing rigorous QA on all email assets, including content proofing, link validation, and dynamic content testing

✅ Setting up campaign tracking parameters and assisting in monitoring performance metrics (open rates, CTRs, conversions, etc.)

✅ Collaborating closely with lifecycle, creative, and analytics teams to execute campaigns on time and aligned with brand standards

✅ Helping maintain the health of marketing databases by supporting list hygiene and contact management practices

✅ Building marketing campaigns end-to-end, primarily through email and in-product channels

✅ Coding new HTML emails from design files

✅ Thinking critically about audience segmentation and campaign performance to ensure that the campaign setup matches the goals in the campaign briefs

✅ Building reports/performing analysis

✅ Participating in meetings with project stakeholders

✅ Executing ad hoc and short-term project initiatives

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both attention to detail and strategic thinking.

🎯 Required Qualifications

Education: Bachelor’s degree from a top-tier institution with a minimum of 60% in 10th/12th/graduation

Experience: Previous experience in a marketing operations/production role is preferred but not required

Required Skills:

• Excellent verbal and written communication skills
• Strong attention to detail and comfort with Q/A processes
• Ability to manage multiple projects and timelines in a fast-paced environment
• Data orientation: Understanding which data is relevant, asking the right questions, and data literacy
• Advanced proficiency in MS Excel/Google Sheets
• Independent problem-solving capabilities

Preferred Skills:

• Experience with marketing automation platforms like Marketo, Salesforce, Braze, Mailgun

ASSUMPTION: While experience in marketing operations is preferred, the company is open to training the right candidate with the right skills and attitude.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for entry-level marketing roles in Pune)

Benefits:

• An incredible team of smart and supportive people
• Attractive medical insurance
• Catered lunch every day
• Ping Pong
• Daycare/creche facility for kids
• Corporate wellness programs with Headspace
• Cellphone and wifi reimbursement
• Competitive parental leave
• Sabbatical leave (over 5 years)
• Annual sponsored health check-ups

Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Pune. The final offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology (Healthtech)

Company Size: Medium (501-1,000 employees)

Founded: 2007, with a mission to give power to the patient by making healthcare work like every other consumer sector

Company Description:

• Zocdoc is the leading healthcare marketplace that helps patients easily find and book the care they need
• The company aims to drive quality up and prices down by giving patients the ability to see and choose providers
• Zocdoc is a private company backed by some of the world’s leading investors and is still in its early stages of growth

Company Specialties:

• Healthcare
• Patients
• Doctors
• Public health
• Appointments
• Technology
• Health
• Health tech
• Telehealth
• And app

Company Website: http://www.zocdoc.com

ASSUMPTION: Zocdoc is a well-established company in the healthtech industry, with a strong focus on patient empowerment and improving the healthcare experience.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development within the marketing team

Reporting Structure: This role reports directly to the Marketing Operations Manager

Work Arrangement: On-site, with flexible hours and a results-driven work environment

Growth Opportunities:

• Learning and developing marketing skills in a fast-paced, dynamic environment
• Gaining experience in email marketing, campaign management, and data analysis
• Potential career progression into more senior marketing roles within the company

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in marketing operations and grow their careers within a leading healthtech company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort

Office Location(s): 568 Broadway, 9th Floor, New York, NY 10012, US

Geographic Context:

• Pune is a major city in the state of Maharashtra, India, with a population of over 7 million people
• The city is known for its educational institutions, IT industry, and cultural heritage
• Pune offers a mix of urban and suburban living options, with a lower cost of living compared to other major Indian cities

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment

ASSUMPTION: Pune offers a vibrant and dynamic work environment for professionals, with a mix of cultural and modern amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Attention to detail
• Communication skills
• Data literacy and analysis
• Cultural fit with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Zocdoc's mission and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and communication skills

ATS Keywords: Marketing Operations, Email Marketing, CRM, Campaign Management, Data Analysis, Attention to Detail, Communication Skills, Marketing Automation, HTML Coding, Quality Assurance, Collaboration, Problem Solving, Process Organization, Campaign Execution, Performance Monitoring, List Management

ASSUMPTION: Zocdoc's application process is designed to assess candidates' skills and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketo
• Braze
• Salesforce
• Mailgun
• MS Excel/Google Sheets
• HTML/CSS

ASSUMPTION: This role requires proficiency in marketing automation platforms, data analysis tools, and HTML/CSS for email coding.

👔 Cultural Fit Considerations

Company Values:

• Together, Not Alone
• Patients First
• Quality Matters
• Act Like an Owner
• Embrace Change

Work Style:

• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and responsive to change
• Patient-focused and empathetic
• Proactive and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong attention to detail and a commitment to quality?
• Are you adaptable and responsive to change?
• Do you have a patient-focused and empathetic approach to work?
• Are you proactive and innovative in your approach to problem-solving?

ASSUMPTION: Zocdoc values candidates who are a strong cultural fit with the company's mission and values, with a focus on collaboration, patient focus, and adaptability.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Attention to detail is crucial in this role, which may require additional time and effort to ensure high-quality execution
• The role may involve working with large datasets, which may present challenges in data management and analysis
• Pune's traffic and commute times may pose challenges for some candidates, depending on their location within the city

ASSUMPTION: These challenges can be mitigated with strong communication, time management, and problem-solving skills.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Specialist or Coordinator, with a focus on email marketing and campaign management
• Compared to other marketing roles, this position requires a strong attention to detail and a focus on data-driven decision-making
• Career progression in this role may lead to more senior marketing positions, such as Marketing Manager or Director of Marketing Operations

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in marketing operations and grow their careers within a leading healthtech company.

📝 Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and roadmap for the company?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and communication skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.