📌 Core Information
🔹 Job Title: Marketing Operations Coordinator
🔹 Company: Erickson Senior Living
🔹 Location: Baltimore, MD
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing project lifecycles within the Marketing and Communications department
- Overseeing product offerings on the company online storefront, Erickson Branded Solutions (EBS)
- Ensuring internal and external deadlines are met and incidents are resolved
- Collaborating with various teams and stakeholders
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.
📋 Key Responsibilities
✅ Manage the lifecycle of projects within the Marketing and Communications department
✅ Oversee product offerings on the company online storefront (EBS)
✅ Support customer service activities, including responding to emails, chats, and customer inquiries
✅ Pre-screen project requests, delegate tasks, and develop project schedules
✅ Prioritize workflow, maintain project status, and assess project risks or issues
✅ Initiate and facilitate project stakeholder meetings, obtain necessary approvals, and release final files
ASSUMPTION: This role involves a high volume of work and requires strong prioritization skills to ensure deadlines are met and projects are completed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 1 year of relevant experience or internship
Required Skills:
- Basic understanding of marketing principles
- Ability to pick up new tools and technology quickly
- Excellent project management skills
- Detail-oriented and organized
- Ability to prioritize and balance multiple deadlines
Preferred Skills:
- Experience with project management software
- Familiarity with e-commerce platforms
ASSUMPTION: While not explicitly stated, having experience with project management software and familiarity with e-commerce platforms could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $52,000 - $56,000 per year, plus eligibility for annual bonus
Benefits:
- Medical, dental, and vision packages
- PTO Plans, PLUS company-paid volunteer hours
- 401k with company match
- Onsite medical centers
- Education assistance and certification reimbursement
- Access to online learning library
- Growth opportunities
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is based on the job description and industry standards for entry-level marketing roles in the Baltimore, MD area.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care, specifically senior living and services
Company Size: 10,001+ employees
Founded: 1983
Company Description:
- Erickson Senior Living is a leading developer and manager of continuing care communities
- Headquartered in Catonsville, MD, with a national network of communities
- Committed to providing the best in care and service to residents
Company Specialties:
- Continuing Care Retirement Communities (CCRCs)
- Retirement, assisted living, and independent living communities
- Memory care services
Company Website: www.ericksonseniorlivingcareers.com
ASSUMPTION: Erickson Senior Living is a well-established company in the senior living industry, offering a range of services and communities across the United States.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth within the Marketing and Communications department
Reporting Structure: This role reports directly to the Marketing and Communications department
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Learning and development opportunities through the online learning library
- Potential career progression within the Marketing and Communications department or other departments within the organization
- Expansion of communities and services, creating new opportunities
ASSUMPTION: As the company continues to grow and expand, there may be opportunities for career advancement and growth within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): 703 Maiden Choice Lane, Carriage House, Baltimore, MD 21228
Geographic Context:
- Baltimore, MD, is the largest city in Maryland and the 30th most populous city in the United States
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and attractions
- The cost of living in Baltimore is generally lower than in other major metropolitan areas on the East Coast
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment at Erickson Senior Living's headquarters is professional and collaborative, with a focus on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Marketing and Communications team
- Final interview with the department director or another senior leader
Key Assessment Areas:
- Project management skills and experience
- Customer service skills and experience
- Understanding of marketing principles and e-commerce platforms
- Problem-solving skills and ability to work under pressure
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your project management experience and how you've handled multiple deadlines
- Research Erickson Senior Living and the senior living industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing Operations, Project Management, Customer Service, Marketing Principles, E-commerce, Deadlines, Stakeholder Communication, Incident Resolution
ASSUMPTION: The application process for this role may involve assessments or tests to evaluate your skills and qualifications, in addition to interviews.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, Jira)
- E-commerce platform (e.g., Shopify, Magento, BigCommerce)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Stewardship
- Excellence
- Collaboration
Work Style:
- Team-oriented and collaborative
- Results-driven and focused on meeting deadlines
- Adaptable and able to learn new tools and technologies quickly
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have a strong attention to detail and a commitment to quality?
ASSUMPTION: Erickson Senior Living values a diverse, inclusive, and collaborative work environment, where employees can grow and succeed in their roles.
⚠️ Potential Challenges
- Managing a high volume of projects and deadlines
- Adapting to new tools and technologies quickly
- Communicating effectively with various teams and stakeholders
- Resolving incidents and issues efficiently and effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing Operations Coordinator: A Marketing Coordinator may focus more on tactical marketing tasks, while a Marketing Operations Coordinator is responsible for managing project lifecycles and ensuring deadlines are met
- Project Manager vs. Marketing Operations Coordinator: A Project Manager may have more responsibility for managing project timelines and resources, while a Marketing Operations Coordinator focuses on managing project lifecycles within the Marketing and Communications department
- Customer Service Representative vs. Marketing Operations Coordinator: A Customer Service Representative is primarily responsible for handling customer inquiries and resolving issues, while a Marketing Operations Coordinator manages project lifecycles and ensures deadlines are met
ASSUMPTION: These roles may share some similarities, but each has its unique focus and responsibilities.
📝 Sample Projects
- Managing the launch of a new product or service on the company online storefront
- Coordinating a marketing campaign, from initial concept to final execution
- Implementing a new project management software or tool within the Marketing and Communications department
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments within the organization?
- What opportunities are there for professional development and growth within the Marketing and Communications department?
- How does the company support work-life balance for its employees?
- What are the biggest challenges facing the Marketing and Communications department, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role and the company, and demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Erickson Senior Living and the senior living industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
