Marketing Operations Director

📌 Core Information

🔹 Job Title: Marketing Operations Director

🔹 Company: Instem

🔹 Location: Pune, India

🔹 Job Type: On-site

🔹 Category: Marketing Operations

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Shaping Instem’s brand strategy in a high-growth environment
• Leading integrated marketing initiatives
• Owning and optimizing the marketing automation infrastructure
• Ensuring campaigns are scalable, data-driven, and results-focused

ASSUMPTION: The job title "Marketing Operations Director" implies a senior leadership role focusing on operational efficiency and strategic oversight in marketing. The role involves both strategic planning and hands-on management of campaigns, given the dual emphasis on brand strategy and optimization of marketing tools.

📋 Key Responsibilities

✅ Own and optimize Pardot for automation, campaign execution, and reporting

✅ Design scalable multi-touch nurture campaigns

✅ Build dynamic segmentation for personalized marketing

✅ Develop lead scoring models and routing processes

✅ Collaborate with Sales and SDR teams for improved lead management

✅ Implement data hygiene processes for compliance

✅ Support campaign setup and performance tracking

✅ Create marketing dashboards to track KPIs

✅ Drive process improvements in marketing workflows

✅ Ensure alignment between marketing automation, CRM, and key systems

ASSUMPTION: The highlighted responsibilities suggest a need for technical proficiency in marketing platforms and strategic collaboration with cross-functional teams to enhance data utilization.

🎯 Required Qualifications

Education: Not specified, typically requires a Bachelor's degree in Marketing or related field

Experience: 5-10 years in B2B marketing operations, preferably in SaaS or life sciences

Required Skills:

• Experience managing Pardot
• Understanding of Salesforce
• Strong analytical skills

Preferred Skills:

• Advanced knowledge of data segmentation strategies
• Proficiency in marketing analytics tools

ASSUMPTION: Assumes that ideal candidates will have comprehensive technical skills in marketing software, underpinned by data-driven decision-making capabilities, to effectively manage and enhance marketing operations.

💰 Compensation & Benefits

Salary Range: Competitive salary (specific range not disclosed)

Benefits:

• Flexible working arrangements
• Development and opportunity programs
• Comprehensive health plans including optical and dental options
• Matching contributory pension
• 25 days leave plus public holidays and buy/sell option
• Life insurance and referral schemes
• Access to an Employee Assistance Program and Benefits Hub

Working Hours: 40 hours per week, with hybrid flexibility

ASSUMPTION: Based on the industry standard and description, the compensation package suggests a focus on enhancing employee satisfaction through comprehensive benefits and flexible work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting with a focus on life sciences and healthcare

Company Size: 51-200 employees, offering a balanced work environment with a sizable impact

Founded: Not specified, but part of a long-standing organization in healthcare innovation

Company Description:

• Helping life sciences companies accelerate drug discovery
• Innovating Clinical Trial and Transparency systems
• Committed to improving patients' health and wellbeing globally

Company Specialties:

• Technology strategy and adoption
• Clinical trial analysis and data management
• Data warehousing and real-world evidence utilization

Company Website: http://www.d-wise.com

ASSUMPTION: The company’s focus on technology and healthcare positions it as a leader in pharmaceutical innovation, providing employees with an opportunity to contribute to significant advancements in the sector.

📊 Role Analysis

Career Level: Senior position requiring leadership and strategic operational management

Reporting Structure: Likely reports to the VP of Marketing or similar senior management position

Work Arrangement: Hybrid, fostering flexibility and collaborative office interactions

Growth Opportunities:

• Leadership in shaping marketing strategy
• Potential for career advancement within the marketing department
• Opportunity to collaborate across various departments and regions

ASSUMPTION: While specific reporting lines are not detailed, the role’s strategic focus suggests significant interaction with upper management and contribution to company-wide initiatives.

🌍 Location & Work Environment

Office Type: Modern, collaborative spaces designed for teamwork and innovation

Office Location(s): Pune office with hybrid flexibility

Geographic Context:

• Pune is a hub for IT and life science industries, offering rich professional networks
• Hybrid work allows for a balance between remote and on-site collaboration
• Easy access to transportation and amenities within the city

Work Schedule: Typically follows a standard business hour schedule with flexibility for remote work as needed

ASSUMPTION: The hybrid work model is designed to maximize productivity and employee satisfaction, allowing the flexibility of remote work with the benefits of in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Submit an online application with resume
• Initial HR screening
• Technical interview with the marketing operations team
• Final interview with senior management

Key Assessment Areas:

• Technical proficiency in marketing technologies
• Leadership and strategic vision
• Communication and collaboration skills

Application Tips:

• Highlight relevant B2B marketing and SaaS experience
• Showcase successful project outcomes involving marketing automation
• Prepare examples of strategic improvements you’ve implemented

ATS Keywords: Marketing Operations, Pardot, Salesforce, Data Segmentation, Lead Scoring

ASSUMPTION: The interview process is rigorous, aiming to assess the candidate’s fit with both the technical and strategic requirements of the role, as well as cultural alignment with the company’s values.

🛠️ Tools & Technologies

• Pardot for marketing automation
• Salesforce CRM
• Data analytics tools for campaign performance

ASSUMPTION: The core technology stack revolves around CRM and marketing automation platforms, indicative of a strategic focus on data-driven marketing processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation in life sciences technology
• Commitment to improving global health
• Collaboration and teamwork

Work Style:

• Self-driven and proactive work ethos
• Open communication channels for collaborative decision making
• Adaptability to changing project landscapes

Self-Assessment Questions:

• How do you approach integrating new marketing technologies?
• Can you describe a time you led a high-impact marketing project?
• How do you ensure alignment between marketing and sales efforts?

ASSUMPTION: The cultural fit emphasizes a proactive, strategic thinker who thrives in a collaborative environment and contributes to technological advancements intended to improve human health.

⚠️ Potential Challenges

• Managing and aligning multiple marketing technologies
• Ensuring data compliance across regions (e.g., GDPR)
• Balancing strategic planning with hands-on execution
• Maintaining high engagement in hybrid work settings

ASSUMPTION: The role’s success hinges on balancing strategic leadership with detailed management of marketing systems, requiring constant adaptation and leadership in a fast-paced technology environment.

📈 Similar Roles Comparison

• Marketing Automation Manager
• B2B Marketing Director
• CRM Strategy Lead

ASSUMPTION: The comparison suggests this role involves higher strategic oversight and management authority compared to similar positions focused exclusively on tool administration or strategic direction.

📝 Sample Projects

• Launch of a cross-channel marketing campaign utilizing Pardot
• Development of a lead nurturing program increasing conversion rates
• Implementation of GDPR-compliant data processes

ASSUMPTION: Projects often focus on improving marketing campaign efficiency and effectiveness through strategic use of technology and data management practices.

❓ Key Questions to Ask During Interview

• What are the primary goals for the marketing operations team this year?
• How does the company measure success in this role?
• Can you describe the collaboration process with sales and other teams?
• What tools and processes are currently in place for marketing automation?
• How does the company support professional development in this position?

ASSUMPTION: These questions can help ascertain the strategic direction of the role and company support for achieving both personal and organizational objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant B2B marketing experience
• Prepare a portfolio of past marketing initiatives and outcomes
• Be ready to discuss your technical proficiency in Pardot and Salesforce
• Follow up with HR within two weeks after application submission for updates

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.