P

Marketing Operations

Personetics
Full-time
On-site
Remote
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations

πŸ”Ή Company: Personetics

πŸ”Ή Location: Giv'atayim, Tel Aviv District, Israel

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting digital marketing, data analysis, and cross-functional team collaboration
  • Driving key marketing initiatives and ensuring alignment with sales objectives
  • Optimizing marketing automation, CRM systems, and other technologies
  • Working with a global team to serve top financial institutions and empower customers worldwide

ASSUMPTION: This role requires a balance of technical and creative skills, with a focus on data-driven decision making and continuous improvement.

πŸ“‹ Key Responsibilities

βœ… Data Analysis and Reporting: Collect and analyze data to identify trends and insights for continuous improvement. Prepare regular reports on marketing activities, performance, and ROI.

βœ… Marketing Operations Support: Assist with updating the company website and social media channels, help prepare and distribute marketing emails, and manage CRM systems. Coordinate with cross-functional teams to ensure alignment on marketing initiatives and monitor campaign performance metrics.

βœ… Marketing: Support the planning and execution of marketing campaigns across various channels, assist in content creation for digital platforms, analyze website traffic and user engagement metrics, and help optimize landing pages and user experience (UX) to improve conversion rates.

βœ… Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives, and communicate effectively with team members to support project timelines and deliverables.

ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree, or a related field; MBA is a plus.

Experience: 3+ years in a marketing operations role, 5+ years total business experience

Required Skills:

  • Experience in managing social media platforms, CRM, and marketing automation systems (HubSpot is a plus)
  • Experience in developing management reports and BI data from marketing automation systems
  • Proficiency in Excel, PowerPoint, HubSpot, and WordPress
  • Familiarity with tools such as Google Analytics, Salesforce, and BI tools like Power BI or Tableau
  • Strong analytical and technical skills
  • Proven ability to learn new skills and a willingness to create new processes
  • Excellent English communication skills, both written and verbal

Preferred Skills:

  • None specified

ASSUMPTION: Candidates should have a strong background in marketing operations, with a focus on data analysis and reporting, and experience working with various marketing technologies.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Israel is typically between β‚ͺ35,000 - β‚ͺ50,000 per month, based on experience and qualifications. This estimate is based on industry standards and may vary.

Benefits:

  • Health insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities

Working Hours: Full-time position, typically 40 hours per week, with flexible hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Personetics operates in the financial services industry, focusing on cognitive banking and AI-powered financial guidance.

Company Size: Personetics has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Personetics was founded in 2011 and has since grown to serve leading financial institutions across 35 global markets, empowering over 150 million active monthly users.

Company Description:

  • Personetics harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions.
  • The company serves top financial institutions worldwide, acting on transaction data in real-time to offer timely, contextual insights that drive engagement and deepen customer relationships.
  • Personetics has offices in New York, London, Singapore, SΓ£o Paulo, and Tel Aviv, fostering a global and diverse work environment.

Company Specialties:

  • AI-powered financial guidance
  • Cognitive banking
  • Financial customer journey
  • Personalized customer experience
  • Financial wellness
  • Automated money management
  • Banking technology

Company Website: personetics.com

ASSUMPTION: Personetics' focus on AI and data-driven insights sets it apart in the financial services industry, offering unique opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and industry experience.

Reporting Structure: The Marketing Operations role reports directly to the Marketing Director and collaborates with cross-functional teams, including sales and product.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work. The role requires regular collaboration with global teams, necessitating flexible working hours.

Growth Opportunities:

  • Expanding skills in data analysis, marketing automation, and CRM management
  • Gaining experience working with a global team and serving top financial institutions
  • Potential career progression into senior marketing or management roles

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and financial services industries.

🌍 Location & Work Environment

Office Type: Personetics' Giv'atayim office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 4 Ariel Sharon Street, Giv'atayim, Israel

Geographic Context:

  • Giv'atayim is a suburb of Tel Aviv, offering a blend of urban and suburban living
  • The area is well-connected by public transportation, with easy access to major highways and bus routes
  • Giv'atayim is home to a diverse range of restaurants, shops, and cultural attractions

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours as needed to accommodate global team collaboration.

ASSUMPTION: The Giv'atayim office provides a dynamic and engaging work environment, with easy access to urban amenities and a diverse range of cultural experiences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the Marketing Director
  • On-site interview with the Marketing team and relevant stakeholders
  • Final decision and offer

Key Assessment Areas:

  • Data analysis and reporting skills
  • Marketing automation and CRM management experience
  • Communication and collaboration skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
  • Demonstrate your proficiency in data analysis and marketing technologies
  • Showcase your ability to work effectively with cross-functional teams and stakeholders
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Marketing Operations, Data Analysis, Marketing Automation, CRM Management, Social Media Management, Content Creation, Google Analytics, Excel, PowerPoint, Collaboration, Communication, Technical Skills, Reporting, User Experience, Business Intelligence, Sales Alignment

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Salesforce
  • Google Analytics
  • Power BI or Tableau
  • WordPress
  • Excel and PowerPoint

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their relevant experience in their application materials.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Integrity
  • Accountability

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with global teams and adapting to different time zones?
  • Do you have a strong attention to detail and a commitment to accuracy in your work?

ASSUMPTION: Candidates who align with Personetics' company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to a fast-paced, global work environment
  • Working with large datasets and complex marketing technologies
  • Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to Marketing Operations positions in other financial services or technology companies, with a focus on data analysis, marketing automation, and cross-functional collaboration
  • However, Personetics' focus on AI and cognitive banking sets it apart from other companies in the industry
  • Career progression in this role could lead to senior marketing or management positions within the company or the broader financial services industry

ASSUMPTION: While this role shares similarities with other Marketing Operations positions, Personetics' unique focus on AI and cognitive banking offers distinct opportunities for growth and innovation.

πŸ“ Sample Projects

  • Developing and implementing a new marketing automation workflow to improve campaign performance
  • Analyzing website traffic and user engagement data to optimize landing pages and improve conversion rates
  • Creating and distributing marketing emails to promote new products or services

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from data analysis and marketing automation to content creation and campaign management.

❓ Key Questions to Ask During Interview

  • How does this role support Personetics' mission to empower customers to make smarter financial decisions?
  • What are the most pressing challenges facing the marketing team, and how can this role help address them?
  • How does Personetics foster a culture of innovation and collaboration, and how does this role contribute to that culture?
  • What opportunities are there for professional growth and development within the marketing team and the company as a whole?
  • How does Personetics approach work-life balance, and what support is available to employees to maintain a healthy work-life equilibrium?

ASSUMPTION: These interview questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit with Personetics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
  • Prepare for technical and behavioral interview questions that assess your data analysis, marketing automation, and communication skills
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.