A

Marketing Operations Executive

Anchanto
Full-time
On-site
Pune, Mahārāshtra, India
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Executive

πŸ”Ή Company: Anchanto

πŸ”Ή Location: Pune, Maharashtra, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving strategic event and marketing initiatives that align with company goals
  • Managing end-to-end operations for both physical and virtual events
  • Collaborating with cross-functional teams to drive integrated marketing campaigns
  • Streamlining workflows across marketing tools to ensure operational efficiency
  • Identifying process inefficiencies and implementing solutions to enhance operations

ASSUMPTION: This role requires a dynamic, process-driven professional with a proven track record in project management and event operations. The ideal candidate is a detail-oriented project manager who supports the execution of events globally, the implementation of Ops initiatives, and the governance of CRM.

πŸ“‹ Key Responsibilities

βœ… Plan, coordinate, and execute end-to-end operations for both physical and virtual events, ensuring seamless delivery and exceptional outcomes

βœ… Manage booth setups, branded merchandise distribution, and post-event analysis to measure success and identify areas for improvement

βœ… Collaborate with cross-functional teams to drive the execution of integrated marketing campaigns

βœ… Streamline workflows across marketing tools such as CRM, CMS, and other platforms to ensure operational efficiency and campaign effectiveness

βœ… Provide support for paid media campaigns, including performance tracking and optimization

βœ… Identify process inefficiencies and implement solutions to enhance event and marketing operations

βœ… Draft frameworks for content and performance marketing operations to set SOPs for better coordination

βœ… Build and maintain knowledge banks to empower Marketing and Sales teams with accessible resources and insights

βœ… Utilize the content repository and campaign assets to maximize the impact of events and marketing efforts

ASSUMPTION: The role involves a mix of event planning, marketing campaign support, and operational streamlining. It requires strong project management skills, proficiency in marketing tools, and the ability to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s/Master’s degree in Marketing, Business Administration, Event Management, or a related field.

Experience: Around 2-3 years of hands-on experience in event planning and operations, marketing operations, or project management roles.

Required Skills:

  • Strong project management skills with the ability to manage multiple projects and stakeholders
  • Proficiency in marketing tools like CRM, CMS, email automation, and analytics platforms
  • Excellent communication and interpersonal skills, with a knack for stakeholder collaboration
  • Knowledge of digital marketing and campaign optimization is an advantage

Preferred Skills:

  • Highly organized with exceptional attention to detail
  • Proactive problem-solver who thrives in fast-paced environments
  • Strong leadership qualities with the ability to manage vendors and guide teams
  • Adaptable and results-driven, with a commitment to delivering excellence

ASSUMPTION: The required qualifications focus on education, experience, and specific skills related to project management, marketing tools, and stakeholder collaboration. Preferred skills highlight personal attributes that would be beneficial in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 6-8 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance bonuses
  • Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Operations Executive with 2-5 years of experience in Pune, India. Benefits and working hours are typical for the region and industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Anchanto operates in the technology industry, specifically focusing on e-commerce and logistics SaaS products. The company is connected to more than 150 ecosystem partners, enabling the operational growth of brands, retailers, e-commerce enablers, and logistics service companies.

Company Size: Anchanto has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Anchanto was founded in 2011 and has since grown to have a local presence in 11 countries across Asia, Europe, and the Middle East.

Company Description:

  • Anchanto is a global B2B company that offers a suite of e-commerce & logistics SaaS products
  • The company equips hundreds of large and medium companies, including L’OrΓ©al, HP, Panasonic, Fossil, Decathlon, Ninja Van, Rhenus Logistics, Unilever, Stanley Black & Decker, Nestle, and Zuellig Pharma
  • Anchanto’s technology is designed to enable the operational growth of brands, retailers, e-commerce enablers, and logistics service companies

Company Specialties:

  • Order Management System
  • Warehouse Management System
  • Parcel Tracking
  • Control Tower
  • Operations Experience
  • Digital Shelf
  • Cross-border e-commerce
  • Inventory Management
  • E-commerce Integrations
  • Logistics Software
  • 3PL Software
  • Direct-to-Consumer E-Commerce
  • Omnichannel Commerce
  • Multichannel Commerce
  • Warehousing & Fulfillment Software
  • Channel Management Software
  • E-commerce Catalogue Management
  • E-commerce Promotions Management
  • Product Information Management
  • and Digital Asset Management

Company Website: https://www.anchanto.com

ASSUMPTION: Anchanto's industry, size, founding, and specialties provide context for the role and company culture. The company's focus on e-commerce and logistics SaaS products indicates a dynamic and innovative work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career professionals seeking to grow in marketing operations and event management.

Reporting Structure: The Marketing Operations Executive will report directly to the Marketing Director and collaborate with cross-functional teams, including Marketing, Sales, and Events.

Work Arrangement: The role is on-site, with flexible work arrangements and opportunities for remote work as needed.

Growth Opportunities:

  • Advancement to a senior role within the Marketing Operations team
  • Expansion into other marketing or event management roles within the company
  • Potential to work on international projects and gain global experience

ASSUMPTION: The career level, reporting structure, and work arrangement provide insights into the role's hierarchy and work environment. Growth opportunities highlight potential career paths and development within the company.

🌍 Location & Work Environment

Office Type: Anchanto's Pune office is located in a modern, collaborative workspace with amenities and facilities to support employee productivity and well-being.

Office Location(s): 401, Vascon ECO Tower, Behind Veritas, Baner Road, Pune, Maharashtra 411045, IN

Geographic Context:

  • Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites
  • The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than other major Indian cities
  • Pune has a tropical savanna climate, with warm and humid summers and mild winters

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and opportunities for remote work as needed.

ASSUMPTION: The office type, location, and geographic context provide insights into the work environment and quality of life in Pune. The work schedule highlights the company's commitment to work-life balance and flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • Technical assessment or case study presentation
  • Final interview with the hiring manager or team

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Project management and organizational skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in event planning, marketing operations, or project management
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
  • Research Anchanto's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Event Operations, Marketing Campaign Support, Operational Streamlining, Project Management, Marketing Tools, CRM, CMS, Email Automation, Analytics, Digital Marketing, Campaign Optimization, Problem-Solving, Leadership, Vendor Management, Adaptability, Results-Driven

ASSUMPTION: The typical interview process, key assessment areas, and application tips provide insights into the hiring process and help applicants prepare for a successful interview. ATS keywords help applicants optimize their resumes for the application tracking system.

πŸ› οΈ Tools & Technologies

  • CRM: Salesforce, HubSpot, or similar
  • CMS: WordPress, Adobe Experience Manager, or similar
  • Email Automation: Mailchimp, Marketo, or similar
  • Analytics: Google Analytics, Adobe Analytics, or similar
  • Project Management: Asana, Trello, or similar

ASSUMPTION: The tools and technologies listed are commonly used in marketing operations and event management roles. Proficiency in these tools is required for the role and can be highlighted in the application and interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Integrity and accountability
  • Empowerment and growth

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration and teamwork
  • Results-driven and data-informed decision-making
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a customer-centric mindset and a commitment to delivering exceptional outcomes?
  • Are you proactive, adaptable, and results-driven, with a commitment to continuous learning and improvement?

ASSUMPTION: Anchanto's company values and work style provide insights into the company culture and the type of candidate who would be a good fit for the role. Self-assessment questions help applicants evaluate their suitability for the position and prepare for the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in priorities and workflows
  • Collaborating effectively with cross-functional teams and remote colleagues
  • Balancing operational efficiency with campaign effectiveness and creativity

ASSUMPTION: The potential challenges listed require strong project management skills, adaptability, and the ability to work effectively in a dynamic, collaborative environment. Applicants should be prepared to address these challenges in the interview process.

πŸ“ˆ Similar Roles Comparison

  • Event Manager vs. Marketing Operations Executive: Event Managers focus primarily on event planning and execution, while Marketing Operations Executives have a broader scope, including event operations, marketing campaign support, and operational streamlining
  • Marketing Coordinator vs. Marketing Operations Executive: Marketing Coordinators typically have a more administrative role, while Marketing Operations Executives are responsible for strategic initiatives and process improvement
  • Project Manager vs. Marketing Operations Executive: Project Managers may have a broader scope across various projects, while Marketing Operations Executives focus on marketing-specific projects and initiatives

ASSUMPTION: Comparing similar roles helps applicants understand the unique aspects of the Marketing Operations Executive role and evaluate their fit for the position. The comparison also highlights the importance of specific skills and experiences required for success in this role.

πŸ“ Sample Projects

  • Planning and executing a large-scale international event, including vendor management, logistics, and on-site operations
  • Streamlining workflows across multiple marketing tools to improve campaign efficiency and effectiveness
  • Developing and implementing a content marketing strategy, including content creation, distribution, and performance tracking

ASSUMPTION: Sample projects provide insights into the types of initiatives and responsibilities that Marketing Operations Executives may encounter in the role. Applicants can use these examples to prepare for the interview process and demonstrate their fit for the position.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing department?
  • How does the company support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company measure the success of its marketing campaigns and events?
  • What are the most challenging aspects of the role, and how can I best prepare to tackle them?

ASSUMPTION: Key interview questions help applicants gather insights into the role, team dynamics, and company culture. Asking thoughtful questions demonstrates the applicant's interest in the position and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for the Marketing Operations Executive role
  • Prepare for the interview process by researching Anchanto's company culture, values, and the specific requirements of the role
  • Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.