📌 Core Information
🔹 Job Title: Marketing Operations
🔹 Company: Personetics
🔹 Location: Giv'atayim, Tel Aviv District, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting digital marketing, data analysis, and collaboration with cross-functional teams
- Driving key marketing initiatives and ensuring alignment with sales objectives
- Optimizing the use of marketing automation, CRM systems, and other technologies
- Analyzing campaign performance metrics and providing regular reports
ASSUMPTION: This role requires a balance of operational, analytical, and creative skills. It involves both strategic planning and day-to-day execution, making it ideal for a versatile marketing professional.
📋 Key Responsibilities
✅ Marketing Operations Support: Assist with updating the company website and social media channels, help prepare and distribute marketing emails, manage and update CRM systems, coordinate with cross-functional teams, and monitor campaign performance metrics.
✅ Digital Marketing: Support planning and execution of digital marketing campaigns, assist in content creation for digital platforms, analyze website traffic and user engagement metrics, and help optimize landing pages and user experience.
✅ Data Analysis and Reporting: Collect and analyze data to identify trends and insights, prepare regular reports on marketing activities, performance, and ROI.
✅ Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives, communicate effectively with team members to support project timelines and deliverables.
ASSUMPTION: This role involves a mix of independent work and team collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree, or a related field; MBA is a plus.
Experience: 3+ years in a marketing operations role, 5+ years total business experience.
Required Skills:
- Proficient in Excel (including Pivots, XLOOKUPs, and functions), PowerPoint, HubSpot, and WordPress
- Familiarity with tools such as Google Analytics, Salesforce, and BI tools like Power BI or Tableau
- Strong analytical and technical skills
- Excellent English communication skills, both written and verbal
Preferred Skills:
- Experience in managing social media platforms, CRM, and marketing automation systems (HubSpot is a plus)
- Proven ability to learn new skills and a willingness to create new processes
ASSUMPTION: Given the role's focus on data analysis and digital marketing, candidates with a strong analytical mindset and experience in digital marketing channels will be most successful.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year (ILS), based on industry standards for a marketing operations role with 5-10 years of experience in the financial services industry in Israel.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available based on team needs and company policies.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Personetics operates in the financial services industry, focusing on AI-driven personalized customer engagement for banks and financial institutions.
Company Size: Personetics is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Personetics was founded in 2011 and has since grown to serve hundreds of banks and financial institutions across 30 global markets.
Company Description:
- Personetics harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions
- Serves over 135 million bank customers worldwide, making it the largest direct customer impact of any AI solution provider in banking today
- Led by a team of seasoned FinTech entrepreneurs with a proven track record
Company Specialties:
- Financial Services
- Personalized customer experience
- Financial Customer Journey
- AI
- Banking
- Self-Driving Finance
- Automated Money Management
- FinTech
- BankingTech
- Financial Wellness
- Automated Finance
- Banking Industry
- Hyper Personalization
- Banking Software
- Banking Technology
- Open Banking
- Deposits
- Money Management
Company Website: personetics.com
ASSUMPTION: Personetics' focus on AI and data-driven insights makes it an innovative and dynamic place to work, with a strong emphasis on technology and customer-centric solutions.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in marketing operations, digital marketing, or a related field.
Reporting Structure: The Marketing Operations role reports directly to the Marketing Director and collaborates with various teams, including sales, product, and content.
Work Arrangement: This is an on-site role based in Giv'atayim, Israel, with potential for hybrid or remote work arrangements based on team needs and company policies.
Growth Opportunities:
- Advancement to a senior marketing operations role or management position within the marketing department
- Expansion into related fields, such as digital marketing strategy or data analysis
- Potential opportunities to work on international projects or with global teams
ASSUMPTION: Given Personetics' focus on growth and innovation, there are ample opportunities for career development and advancement within the company.
🌍 Location & Work Environment
Office Type: Personetics' office in Giv'atayim, Israel, is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 4 Ariel Sharon Street, Giv'atayim, Israel
Geographic Context:
- Giv'atayim is a suburban city located near Tel Aviv, offering a mix of urban and residential environments
- The office is easily accessible by public transportation and has ample parking available
- The area offers numerous dining, shopping, and recreational options
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on team needs and project deadlines.
ASSUMPTION: The work environment at Personetics is dynamic and collaborative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the marketing director to discuss the role, responsibilities, and qualifications
- Technical assessment or case study to evaluate analytical and problem-solving skills
- Final interview with the hiring manager or a panel of team members to discuss career goals and fit within the organization
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Digital marketing expertise and campaign management
- Communication and collaboration skills
- Cultural fit and alignment with Personetics' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Personetics' business and the financial services industry
- Prepare examples of your work, such as marketing campaigns or data analysis projects, to showcase your skills and accomplishments
ATS Keywords: Marketing Operations, Digital Marketing, Data Analysis, CRM Systems, Marketing Automation, Social Media Management, Content Creation, Google Analytics, Excel, PowerPoint, HubSpot, Sales Alignment, Reporting, Collaboration, Analytical Skills, Communication Skills
ASSUMPTION: The application process at Personetics is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Salesforce
- Power BI or Tableau
- Excel
- PowerPoint
- WordPress
- CRM systems
- Marketing automation tools
ASSUMPTION: The tools and technologies listed are essential for the role and may be used on a daily basis. Familiarity with these tools is a strong advantage for candidates.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you used data to drive a marketing decision?
- How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: Personetics values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
- Personetics is a fast-growing company, which may present challenges in terms of adapting to change and maintaining a high level of performance
- The financial services industry is subject to regulatory changes and compliance requirements, which may impact marketing strategies and tactics
- The role may require occasional travel to attend industry events or meet with clients
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning, and can be overcome with the right skills and mindset.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on digital marketing and data analysis
- In the financial services industry, marketing operations roles often require a strong understanding of regulatory requirements and compliance issues
- Career progression in marketing operations may lead to roles such as marketing manager, director of marketing, or chief marketing officer
ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of Personetics' business and the financial services industry.
📝 Sample Projects
- Developing and implementing a marketing automation workflow to improve campaign performance and efficiency
- Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategies and tactics
- Collaborating with the sales team to develop targeted marketing campaigns that align with sales objectives and drive revenue growth
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with the marketing operations role at Personetics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Personetics approach customer segmentation and targeting in its marketing strategies?
- What are the most significant challenges facing the marketing department in the next 12 months, and how can this role contribute to addressing them?
- How does Personetics support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, and to demonstrate the candidate's interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work, such as marketing campaigns or data analysis projects, to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
