Arrow Electronics logo

Marketing Operations Leader

Arrow Electronics
Full-time
On-site
Bangalore, Karnātaka, India
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Leader

πŸ”Ή Company: Arrow Electronics

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Business Support

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership of web and email operations teams
  • Development and implementation of comprehensive strategies for web and email operations
  • Cross-functional collaboration with marketing, design, content, and IT teams
  • Mentorship and professional development of team members
  • Optimization of marketing campaigns and digital properties for operational efficiency and scale

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical expertise in marketing operations to drive digital experiences and campaign execution.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive strategies for web and email operations

βœ… Lead a team that automates and measures marketing engagement, tasks, and workflows across digital channels

βœ… Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results

βœ… Provide mentorship and professional development to team members to build capabilities in marketing automation and web development

βœ… Foster cross-functional collaboration with marketing, design, content, and IT teams

βœ… Ensure operational efficiency and scale across marketing campaigns and digital properties

βœ… Lead strategic planning for platform optimizations, upgrades, and integration projects

βœ… Guide roadmap development for marketing technology architecture and implementation

βœ… Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web

βœ… Plan, execute, and measure omnichannel campaigns – from batch email campaigns to automated nurture to advanced multi-step campaigns

βœ… Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo

βœ… Guide the development of email dashboards and reporting capabilities

βœ… Oversee web page development and optimization using SiteCore and Adobe Experience

βœ… Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels

βœ… Implement best practices for campaign setup, audience segmentation, and testing methodologies

βœ… Drive technical documentation and implementation standards

βœ… Establish governance processes and quality control for campaign execution

ASSUMPTION: This role requires a strong understanding of marketing automation platforms, web technologies, and the ability to translate marketing objectives into operational excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in marketing operations, with at least 3 years in a leadership position

Required Skills:

  • Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems
  • Strong understanding of web and mobile technologies, design standards, and the product lifecycle
  • Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems
  • Demonstrated ability to communicate effectively and persuasively, both verbally and in writing
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience managing and developing a team of marketing operations specialists
  • Experience with developing technical documentation
  • Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences

Preferred Skills:

  • Relevant marketing platform certifications (Marketo, Eloqua, Salesforce)
  • Experience with API integrations between marketing platforms and CRM systems
  • Experience with Adobe Creative Suite
  • Experience with marketing data management and customer data platforms
  • Experience developing mission-critical web and server applications in an agile environment
  • Experience with A/B testing and optimization methodologies
  • Knowledge of marketing attribution models and analytics

ASSUMPTION: Candidates should have a strong background in marketing operations, leadership, and technical expertise in marketing automation platforms and web technologies.

πŸ’° Compensation & Benefits

Salary Range: INR 2,000,000 - 2,500,000 per annum (Estimated based on industry standards for this role and experience level)

Benefits:

  • Insurance
  • Bonus
  • Growth Opportunity

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level in Bangalore, India.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Arrow Electronics is a global technology company that provides products, services, and solutions to manufacturers and service providers in various industries, including technology, healthcare, and industrial.

Company Size: Arrow Electronics has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.

Founded: 1935, with headquarters in Centennial, Colorado, USA

Company Description:

  • Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers
  • The company sources and engineers technology solutions, enabling technology across major industries and markets
  • Arrow Electronics has a global network of suppliers, engineers, and manufacturers, providing a broad portfolio that spans the entire technology landscape

Company Specialties:

  • Value-added distribution
  • Global supply chain management
  • Marketing and business development support services
  • Emerging technology solutions
  • IT asset disposition and value recovery
  • Design engineering
  • Enterprise mobility
  • Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry, offering extensive resources and opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high level of expertise and leadership in marketing operations.

Reporting Structure: The Marketing Operations Leader will report directly to the Vice President of Marketing or a similar executive role.

Work Arrangement: This is an on-site role, with the expectation of working from the company's office in Bangalore, India.

Growth Opportunities:

  • Potential to advance to a director or vice president role within the marketing operations or digital marketing functions
  • Opportunities to lead strategic projects and initiatives that drive business growth and innovation
  • Possibility to expand the role's scope and influence as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing operations or digital marketing functions.

🌍 Location & Work Environment

Office Type: Arrow Electronics' office in Bangalore, India, is a modern, collaborative workspace with a professional and dynamic environment.

Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado, USA (Global Headquarters); Frankfurter Straße 211, Neu-Isenburg, Hesse 63263, DE (European Headquarters); and other locations worldwide

Geographic Context:

  • Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving technology industry
  • The city is home to numerous multinational corporations and startups, providing ample networking and career growth opportunities
  • Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or flexible hours to meet project deadlines

ASSUMPTION: Working at Arrow Electronics' Bangalore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and networking within the technology industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the company's careers portal
  • Phone or video screening to assess cultural fit and basic qualifications
  • On-site or virtual interview with the hiring manager and/or team members to discuss the role and assess technical skills and leadership potential
  • Final interview with senior leadership to evaluate fit for the role and company culture
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and leadership capabilities
  • Technical expertise in marketing automation platforms and web technologies
  • Communication and interpersonal skills
  • Analytical skills and data-driven decision-making
  • Cultural fit and alignment with Arrow Electronics' values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of marketing automation platforms, web technologies, and digital marketing strategies
  • Showcase your leadership experience and ability to drive operational excellence
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and leadership potential
  • Research Arrow Electronics' company culture and values to ensure a strong fit and alignment with your personal work style and career goals

ATS Keywords: Marketing Operations, Leadership, Email Marketing, Web Development, Marketing Automation, Eloqua, Salesforce, Marketo, SiteCore, Adobe Experience, HTML, CSS, JavaScript, A/B Testing, API Integrations

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms: Eloqua, Salesforce, Marketo
  • Content management systems: SiteCore, Adobe Experience Manager
  • Web development technologies: HTML, CSS, JavaScript
  • Email development tools: Litmus, Mailchimp, or similar
  • Data analysis and visualization tools: Google Analytics, Tableau, or similar
  • Project management tools: Asana, Jira, or similar

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Arrow Electronics encourages continuous learning and improvement, driving innovation forward for its customers and the industry
  • Integrity: The company upholds the highest ethical standards in all aspects of its business operations
  • Performance: Arrow Electronics is committed to delivering exceptional results and exceeding customer expectations
  • Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
  • Diversity: Arrow Electronics values and promotes diversity, inclusion, and equal opportunity in all aspects of its business

Work Style:

  • Dynamic and fast-paced, with a focus on driving results and continuous improvement
  • Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and knowledge sharing
  • Data-driven and analytical, with a focus on using data to inform decision-making and drive business growth
  • Innovative and forward-thinking, with a commitment to staying at the forefront of emerging technologies and trends

Self-Assessment Questions:

  • How do your leadership style and approach align with Arrow Electronics' values and company culture?
  • How have you driven operational excellence and improved campaign performance in previous roles?
  • How do you stay current with emerging technologies and trends in marketing automation and digital marketing?
  • How do you approach cross-functional collaboration and knowledge sharing to drive business growth and innovation?

ASSUMPTION: Candidates should assess their fit with Arrow Electronics' company culture and values, as well as their ability to thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

  • Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
  • Balancing strategic planning and day-to-day operations, requiring exceptional time management and prioritization skills
  • Keeping up with the latest marketing automation platforms and technologies, requiring continuous learning and adaptation
  • Navigating a large, global organization with multiple stakeholders, requiring strong political acumen and influencing skills
  • Working in a fast-paced, dynamic environment, requiring resilience and adaptability

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding, dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Marketing Operations Manager: This role focuses more on day-to-day campaign execution and less on strategic planning and leadership
  • Digital Marketing Manager: This role is more focused on overall digital marketing strategy and less on the operational aspects of campaign execution
  • Marketing Automation Specialist: This role is more focused on the technical implementation of marketing automation platforms and less on strategic leadership and team management

ASSUMPTION: Candidates should understand the differences between these roles and be clear about their career goals and the specific aspects of marketing operations that they find most appealing.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive marketing automation strategy for a global technology company
  • Leading a team to optimize email campaign performance and improve open rates by 20% within six months
  • Guiding the development and launch of a new website using SiteCore and Adobe Experience, resulting in a 30% increase in organic traffic
  • Implementing A/B testing and optimization methodologies to improve conversion rates for key landing pages by 15%

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results and improve performance in marketing operations.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader marketing and digital strategy for the company?
  • What are the biggest challenges facing the marketing operations team, and how can this role address them?
  • How does Arrow Electronics support the professional development and growth of its marketing operations team members?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing operations and digital strategy.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and leadership potential
  • Research Arrow Electronics' company culture and values to ensure a strong fit and alignment with your personal work style and career goals
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.