Marketing Operations Leader

📌 Core Information

🔹 Job Title: Marketing Operations Leader

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time, On-site

🔹 Category: Business Support

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of web and email operations teams
• Development and implementation of comprehensive strategies for web and email operations
• Cross-functional collaboration with marketing, design, content, and IT teams
• Mentorship and professional development of team members
• Optimization of marketing campaigns and digital properties for operational efficiency and scale

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical expertise in marketing operations to drive digital experiences and campaign execution.

📋 Key Responsibilities

✅ Develop and implement comprehensive strategies for web and email operations

✅ Lead a team that automates and measures marketing engagement, tasks, and workflows across digital channels

✅ Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results

✅ Provide mentorship and professional development to team members to build capabilities in marketing automation and web development

✅ Foster cross-functional collaboration with marketing, design, content, and IT teams

✅ Ensure operational efficiency and scale across marketing campaigns and digital properties

✅ Lead strategic planning for platform optimizations, upgrades, and integration projects

✅ Guide roadmap development for marketing technology architecture and implementation

✅ Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web

✅ Plan, execute, and measure omnichannel campaigns – from batch email campaigns to automated nurture to advanced multi-step campaigns

✅ Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo

✅ Guide the development of email dashboards and reporting capabilities

✅ Oversee web page development and optimization using SiteCore and Adobe Experience

✅ Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels

✅ Implement best practices for campaign setup, audience segmentation, and testing methodologies

✅ Drive technical documentation and implementation standards

✅ Establish governance processes and quality control for campaign execution

ASSUMPTION: This role requires a strong understanding of marketing automation platforms, web technologies, and the ability to translate marketing objectives into operational excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in marketing operations, with at least 3 years in a leadership position

Required Skills:

• Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems
• Strong understanding of web and mobile technologies, design standards, and the product lifecycle
• Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems
• Demonstrated ability to communicate effectively and persuasively, both verbally and in writing
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing and developing a team of marketing operations specialists
• Experience with developing technical documentation
• Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences

Preferred Skills:

• Relevant marketing platform certifications (Marketo, Eloqua, Salesforce)
• Experience with API integrations between marketing platforms and CRM systems
• Experience with Adobe Creative Suite
• Experience with marketing data management and customer data platforms
• Experience developing mission-critical web and server applications in an agile environment
• Experience with A/B testing and optimization methodologies
• Knowledge of marketing attribution models and analytics

ASSUMPTION: Candidates should have a strong background in marketing operations, leadership, and technical expertise in marketing automation platforms and web technologies.

💰 Compensation & Benefits

Salary Range: INR 2,000,000 - 2,500,000 per annum (Estimated based on industry standards for this role and experience level)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level in Bangalore, India.

📌 Applicant Insights

🔍 Company Context

Industry: Arrow Electronics is a global technology company that provides products, services, and solutions to manufacturers and service providers in various industries, including technology, healthcare, and industrial.

Company Size: Arrow Electronics has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.

Founded: 1935, with headquarters in Centennial, Colorado, USA

Company Description:

• Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers
• The company sources and engineers technology solutions, enabling technology across major industries and markets
• Arrow Electronics has a global network of suppliers, engineers, and manufacturers, providing a broad portfolio that spans the entire technology landscape

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry, offering extensive resources and opportunities for professional growth.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high level of expertise and leadership in marketing operations.

Reporting Structure: The Marketing Operations Leader will report directly to the Vice President of Marketing or a similar executive role.

Work Arrangement: This is an on-site role, with the expectation of working from the company's office in Bangalore, India.

Growth Opportunities:

• Potential to advance to a director or vice president role within the marketing operations or digital marketing functions
• Opportunities to lead strategic projects and initiatives that drive business growth and innovation
• Possibility to expand the role's scope and influence as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing operations or digital marketing functions.

🌍 Location & Work Environment

Office Type: Arrow Electronics' office in Bangalore, India, is a modern, collaborative workspace with a professional and dynamic environment.

Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado, USA (Global Headquarters); Frankfurter Straße 211, Neu-Isenburg, Hesse 63263, DE (European Headquarters); and other locations worldwide

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving technology industry
• The city is home to numerous multinational corporations and startups, providing ample networking and career growth opportunities
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or flexible hours to meet project deadlines

ASSUMPTION: Working at Arrow Electronics' Bangalore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and networking within the technology industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess cultural fit and basic qualifications
• On-site or virtual interview with the hiring manager and/or team members to discuss the role and assess technical skills and leadership potential
• Final interview with senior leadership to evaluate fit for the role and company culture
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and leadership capabilities
• Technical expertise in marketing automation platforms and web technologies
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Arrow Electronics' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of marketing automation platforms, web technologies, and digital marketing strategies
• Showcase your leadership experience and ability to drive operational excellence
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and leadership potential
• Research Arrow Electronics' company culture and values to ensure a strong fit and alignment with your personal work style and career goals

ATS Keywords: Marketing Operations, Leadership, Email Marketing, Web Development, Marketing Automation, Eloqua, Salesforce, Marketo, SiteCore, Adobe Experience, HTML, CSS, JavaScript, A/B Testing, API Integrations

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Marketing automation platforms: Eloqua, Salesforce, Marketo
• Content management systems: SiteCore, Adobe Experience Manager
• Web development technologies: HTML, CSS, JavaScript
• Email development tools: Litmus, Mailchimp, or similar
• Data analysis and visualization tools: Google Analytics, Tableau, or similar
• Project management tools: Asana, Jira, or similar

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Arrow Electronics encourages continuous learning and improvement, driving innovation forward for its customers and the industry
• Integrity: The company upholds the highest ethical standards in all aspects of its business operations
• Performance: Arrow Electronics is committed to delivering exceptional results and exceeding customer expectations
• Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
• Diversity: Arrow Electronics values and promotes diversity, inclusion, and equal opportunity in all aspects of its business

Work Style:

• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and knowledge sharing
• Data-driven and analytical, with a focus on using data to inform decision-making and drive business growth
• Innovative and forward-thinking, with a commitment to staying at the forefront of emerging technologies and trends

Self-Assessment Questions:

• How do your leadership style and approach align with Arrow Electronics' values and company culture?
• How have you driven operational excellence and improved campaign performance in previous roles?
• How do you stay current with emerging technologies and trends in marketing automation and digital marketing?
• How do you approach cross-functional collaboration and knowledge sharing to drive business growth and innovation?

ASSUMPTION: Candidates should assess their fit with Arrow Electronics' company culture and values, as well as their ability to thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Balancing strategic planning and day-to-day operations, requiring exceptional time management and prioritization skills
• Keeping up with the latest marketing automation platforms and technologies, requiring continuous learning and adaptation
• Navigating a large, global organization with multiple stakeholders, requiring strong political acumen and influencing skills
• Working in a fast-paced, dynamic environment, requiring resilience and adaptability

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding, dynamic work environment.

📈 Similar Roles Comparison

• Marketing Operations Manager: This role focuses more on day-to-day campaign execution and less on strategic planning and leadership
• Digital Marketing Manager: This role is more focused on overall digital marketing strategy and less on the operational aspects of campaign execution
• Marketing Automation Specialist: This role is more focused on the technical implementation of marketing automation platforms and less on strategic leadership and team management

ASSUMPTION: Candidates should understand the differences between these roles and be clear about their career goals and the specific aspects of marketing operations that they find most appealing.

📝 Sample Projects

• Developing and implementing a comprehensive marketing automation strategy for a global technology company
• Leading a team to optimize email campaign performance and improve open rates by 20% within six months
• Guiding the development and launch of a new website using SiteCore and Adobe Experience, resulting in a 30% increase in organic traffic
• Implementing A/B testing and optimization methodologies to improve conversion rates for key landing pages by 15%

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results and improve performance in marketing operations.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing and digital strategy for the company?
• What are the biggest challenges facing the marketing operations team, and how can this role address them?
• How does Arrow Electronics support the professional development and growth of its marketing operations team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing operations and digital strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and leadership potential
• Research Arrow Electronics' company culture and values to ensure a strong fit and alignment with your personal work style and career goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.