π Core Information
πΉ Job Title: Marketing Operations Leader
πΉ Company: Arrow Electronics
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-time, On-site
πΉ Category: Business Support
πΉ Date Posted: May 29, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Strategic leadership of web and email operations teams
- Development and implementation of comprehensive strategies for web and email operations
- Cross-functional collaboration with marketing, design, content, and IT teams
- Mentorship and professional development of team members
- Optimization of marketing campaigns and digital properties for operational efficiency and scale
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical expertise in marketing operations to drive digital experiences and campaign execution.
π Key Responsibilities
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Develop and implement comprehensive strategies for web and email operations
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Lead a team that automates and measures marketing engagement, tasks, and workflows across digital channels
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Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results
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Provide mentorship and professional development to team members to build capabilities in marketing automation and web development
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Foster cross-functional collaboration with marketing, design, content, and IT teams
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Ensure operational efficiency and scale across marketing campaigns and digital properties
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Lead strategic planning for platform optimizations, upgrades, and integration projects
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Guide roadmap development for marketing technology architecture and implementation
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Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web
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Plan, execute, and measure omnichannel campaigns β from batch email campaigns to automated nurture to advanced multi-step campaigns
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Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo
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Guide the development of email dashboards and reporting capabilities
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Oversee web page development and optimization using SiteCore and Adobe Experience
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Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels
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Implement best practices for campaign setup, audience segmentation, and testing methodologies
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Drive technical documentation and implementation standards
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Establish governance processes and quality control for campaign execution
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, web technologies, and the ability to translate marketing objectives into operational excellence.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in marketing operations, with at least 3 years in a leadership position
Required Skills:
- Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems
- Strong understanding of web and mobile technologies, design standards, and the product lifecycle
- Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems
- Demonstrated ability to communicate effectively and persuasively, both verbally and in writing
- Strong analytical skills with the ability to translate data into actionable insights
- Experience managing and developing a team of marketing operations specialists
- Experience with developing technical documentation
- Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences
Preferred Skills:
- Relevant marketing platform certifications (Marketo, Eloqua, Salesforce)
- Experience with API integrations between marketing platforms and CRM systems
- Experience with Adobe Creative Suite
- Experience with marketing data management and customer data platforms
- Experience developing mission-critical web and server applications in an agile environment
- Experience with A/B testing and optimization methodologies
- Knowledge of marketing attribution models and analytics
ASSUMPTION: Candidates should have a strong background in marketing operations, leadership, and technical expertise in marketing automation platforms and web technologies.
π° Compensation & Benefits
Salary Range: INR 2,000,000 - 2,500,000 per annum (Estimated based on industry standards for this role and experience level)
Benefits:
- Insurance
- Bonus
- Growth Opportunity
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level in Bangalore, India.
π Applicant Insights
π Company Context
Industry: Arrow Electronics is a global technology company that provides products, services, and solutions to manufacturers and service providers in various industries, including technology, healthcare, and industrial.
Company Size: Arrow Electronics has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: 1935, with headquarters in Centennial, Colorado, USA
Company Description:
- Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers
- The company sources and engineers technology solutions, enabling technology across major industries and markets
- Arrow Electronics has a global network of suppliers, engineers, and manufacturers, providing a broad portfolio that spans the entire technology landscape
Company Specialties:
- Value-added distribution
- Global supply chain management
- Marketing and business development support services
- Emerging technology solutions
- IT asset disposition and value recovery
- Design engineering
- Enterprise mobility
- Data center management
Company Website: arrow.com
ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry, offering extensive resources and opportunities for professional growth.
π Role Analysis
Career Level: This role is at the senior management level, requiring a high level of expertise and leadership in marketing operations.
Reporting Structure: The Marketing Operations Leader will report directly to the Vice President of Marketing or a similar executive role.
Work Arrangement: This is an on-site role, with the expectation of working from the company's office in Bangalore, India.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing operations or digital marketing functions
- Opportunities to lead strategic projects and initiatives that drive business growth and innovation
- Possibility to expand the role's scope and influence as the company continues to grow and evolve
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing operations or digital marketing functions.
π Location & Work Environment
Office Type: Arrow Electronics' office in Bangalore, India, is a modern, collaborative workspace with a professional and dynamic environment.
Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado, USA (Global Headquarters); Frankfurter StraΓe 211, Neu-Isenburg, Hesse 63263, DE (European Headquarters); and other locations worldwide
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving technology industry
- The city is home to numerous multinational corporations and startups, providing ample networking and career growth opportunities
- Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities
Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or flexible hours to meet project deadlines
ASSUMPTION: Working at Arrow Electronics' Bangalore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and networking within the technology industry.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess cultural fit and basic qualifications
- On-site or virtual interview with the hiring manager and/or team members to discuss the role and assess technical skills and leadership potential
- Final interview with senior leadership to evaluate fit for the role and company culture
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and leadership capabilities
- Technical expertise in marketing automation platforms and web technologies
- Communication and interpersonal skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Arrow Electronics' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of marketing automation platforms, web technologies, and digital marketing strategies
- Showcase your leadership experience and ability to drive operational excellence
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and leadership potential
- Research Arrow Electronics' company culture and values to ensure a strong fit and alignment with your personal work style and career goals
ATS Keywords: Marketing Operations, Leadership, Email Marketing, Web Development, Marketing Automation, Eloqua, Salesforce, Marketo, SiteCore, Adobe Experience, HTML, CSS, JavaScript, A/B Testing, API Integrations
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.
π οΈ Tools & Technologies
- Marketing automation platforms: Eloqua, Salesforce, Marketo
- Content management systems: SiteCore, Adobe Experience Manager
- Web development technologies: HTML, CSS, JavaScript
- Email development tools: Litmus, Mailchimp, or similar
- Data analysis and visualization tools: Google Analytics, Tableau, or similar
- Project management tools: Asana, Jira, or similar
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
π Cultural Fit Considerations
Company Values:
- Innovation: Arrow Electronics encourages continuous learning and improvement, driving innovation forward for its customers and the industry
- Integrity: The company upholds the highest ethical standards in all aspects of its business operations
- Performance: Arrow Electronics is committed to delivering exceptional results and exceeding customer expectations
- Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
- Diversity: Arrow Electronics values and promotes diversity, inclusion, and equal opportunity in all aspects of its business
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and knowledge sharing
- Data-driven and analytical, with a focus on using data to inform decision-making and drive business growth
- Innovative and forward-thinking, with a commitment to staying at the forefront of emerging technologies and trends
Self-Assessment Questions:
- How do your leadership style and approach align with Arrow Electronics' values and company culture?
- How have you driven operational excellence and improved campaign performance in previous roles?
- How do you stay current with emerging technologies and trends in marketing automation and digital marketing?
- How do you approach cross-functional collaboration and knowledge sharing to drive business growth and innovation?
ASSUMPTION: Candidates should assess their fit with Arrow Electronics' company culture and values, as well as their ability to thrive in a dynamic, collaborative, and data-driven work environment.
β οΈ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing strategic planning and day-to-day operations, requiring exceptional time management and prioritization skills
- Keeping up with the latest marketing automation platforms and technologies, requiring continuous learning and adaptation
- Navigating a large, global organization with multiple stakeholders, requiring strong political acumen and influencing skills
- Working in a fast-paced, dynamic environment, requiring resilience and adaptability
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding, dynamic work environment.
π Similar Roles Comparison
- Marketing Operations Manager: This role focuses more on day-to-day campaign execution and less on strategic planning and leadership
- Digital Marketing Manager: This role is more focused on overall digital marketing strategy and less on the operational aspects of campaign execution
- Marketing Automation Specialist: This role is more focused on the technical implementation of marketing automation platforms and less on strategic leadership and team management
ASSUMPTION: Candidates should understand the differences between these roles and be clear about their career goals and the specific aspects of marketing operations that they find most appealing.
π Sample Projects
- Developing and implementing a comprehensive marketing automation strategy for a global technology company
- Leading a team to optimize email campaign performance and improve open rates by 20% within six months
- Guiding the development and launch of a new website using SiteCore and Adobe Experience, resulting in a 30% increase in organic traffic
- Implementing A/B testing and optimization methodologies to improve conversion rates for key landing pages by 15%
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results and improve performance in marketing operations.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing and digital strategy for the company?
- What are the biggest challenges facing the marketing operations team, and how can this role address them?
- How does Arrow Electronics support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing operations and digital strategy.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and leadership potential
- Research Arrow Electronics' company culture and values to ensure a strong fit and alignment with your personal work style and career goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.