📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: COUNTRY Financial
🔹 Location: Bloomington, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing the marketing technology stack
- Collaborating with cross-functional teams to implement, manage, and enhance MarTech tools and processes
- Ensuring operational excellence and driving marketing effectiveness
- Managing a team and fostering collaboration, innovation, and high performance within the marketing operations function
ASSUMPTION: This role requires a strategic mindset to align marketing operations with business objectives and a strong technical proficiency to manage marketing tools and software.
📋 Key Responsibilities
✅ Oversee and optimize the marketing technology stack to ensure operational excellence and drive marketing effectiveness
✅ Collaborate with cross-functional teams to implement, manage, and enhance MarTech tools and processes
✅ Provide direction and ensure data quality and consistency across marketing platforms and systems
✅ Maintain overall accountability for ensuring marketing teams are compliant with privacy and Do Not Solicit rules and regulations
✅ Manage the marketing expense tracking, analyze vendor contracts, and identify cost-saving opportunities
✅ Direct the marketing technology landscape, including best practices, tools and vendor recommendations, business requirements, business analysis, tool implementations, and infrastructure
✅ Manage the implementation and maintenance of disaster recovery plans and activities in assigned areas
✅ Maintain current contact information for all employees in applicable areas and communicate with non-recovery employees during a disaster
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on technical work to ensure marketing operations run smoothly and support overall marketing strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Typically requires 8+ years of relevant experience or a combination of related experience, education, and training, including management experience
Required Skills:
- Leadership and team management skills
- Process improvement mindset
- Excellent communication and interpersonal skills
- Familiarity with marketing tools and software
- Understanding of marketing strategies
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, Pardot)
- Knowledge of CRM systems (e.g., Salesforce)
- Familiarity with data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: A strong background in marketing operations, team management, and relevant technical skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $109,600 - $150,700 per year (based on experience and qualifications)
Benefits:
- Insurance benefits (medical, dental, vision, disability, and life)
- 401(k) with company match
- Paid time off
- Parental leave
- Paid company holidays
- Paid time off to volunteer
- Tuition assistance
- Industry education certificates and designations
- Employee resource groups
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Manager role with the given experience level and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 5,001-10,000 employees
Founded: 1925
Company Description:
- COUNTRY Financial provides insurance and financial services for over a million households and businesses across 19 states
- Formed by a group of farmers in 1925, now with more than 3,000 employees and over 1,700 representatives
- Offers a wide range of products, including auto, home, farm, commercial, life, and disability insurance, as well as retirement and investment services
Company Specialties:
- Retirement Plan Solutions
- Annuities
- Financial Services
- Long Term Care
- Auto Insurance
- Home Insurance
- Crop/Hail Insurance
- Farm Insurance
- Commercial Insurance
- Life Insurance
- Disability Insurance
- Financial Planning
- College Savings
- Insurance Agent
- Investments
- Diversity and Inclusion
- Sales and Technology
Company Website: https://www.countryfinancial.com
ASSUMPTION: COUNTRY Financial is a well-established insurance company with a diverse range of products and services, offering opportunities for career growth and development within the marketing operations function.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Senior Marketing Operations Manager and oversees a team of marketing operations professionals
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to advance to a senior or director-level role within marketing operations
- Opportunities to expand skills and knowledge through training, certifications, and industry events
- Chance to work on high-impact projects and initiatives that drive marketing effectiveness and operational excellence
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development within marketing operations and the broader marketing function.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Bloomington, IL
Geographic Context:
- Bloomington is located in central Illinois, approximately 130 miles south of Chicago
- The city offers a mix of urban and rural environments, with a population of around 77,000
- Bloomington has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing operations team
- Final interview with senior leadership
Key Assessment Areas:
- Technical skills and marketing operations knowledge
- Leadership and team management abilities
- Problem-solving and process improvement mindset
- Communication and interpersonal skills
Application Tips:
- Highlight relevant experience and achievements in marketing operations, team management, and process improvement
- Tailor your resume to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and ability to work collaboratively
ATS Keywords: Marketing Operations, MarTech, Process Improvement, Team Management, Marketing Strategy, Data Quality, Marketing Technology Stack, CRM, Marketing Automation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within the marketing operations team and the broader organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing technology stack (e.g., marketing clouds, ad platforms, SEO tools)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as the Marketing Operations Manager will be responsible for overseeing and optimizing the marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Accountability
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you ensure data quality and consistency across marketing platforms and systems?
- Can you provide an example of a time when you identified and implemented a process improvement that enhanced marketing efficiency and effectiveness?
- How do you approach managing and developing a team to foster collaboration, innovation, and high performance?
ASSUMPTION: COUNTRY Financial values a collaborative, results-driven work environment, and candidates who demonstrate strong communication skills, a focus on continuous improvement, and a team-oriented approach will be well-suited to this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance and engagement
- Keeping up with the rapidly evolving marketing technology landscape and selecting the best tools for the organization's needs
- Balancing the strategic and tactical aspects of the role, ensuring that day-to-day tasks do not overshadow long-term planning and goal-setting
- Navigating a large organization and building relationships with stakeholders across various departments
ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing operations roles, this position requires a strong focus on data quality and compliance with privacy and Do Not Solicit rules and regulations
- COUNTRY Financial's diverse range of products and services offers opportunities to work on a wide variety of marketing initiatives and campaigns
- This role provides a unique blend of strategic planning, team management, and hands-on technical work, offering a well-rounded experience for a marketing operations professional
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities within the marketing operations function and the broader marketing department.
📝 Sample Projects
- Implementing and managing a new marketing automation platform to improve lead generation and nurturing
- Conducting a comprehensive review of the marketing technology stack and recommending improvements and optimizations
- Developing and implementing a disaster recovery plan to ensure business continuity in the event of an emergency
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Marketing Operations Manager role at COUNTRY Financial.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing operations strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing operations department?
- What are the most significant challenges facing the marketing operations function, and how can this role address them?
- How does COUNTRY Financial support the professional development and growth of its marketing operations team members?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, emphasizing your qualifications for this role
- Prepare a cover letter that explains your interest in the position and how your background and skills make you a strong fit
- If applicable, prepare examples of your work or portfolio pieces that demonstrate your marketing operations expertise and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
