📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Insider
🔹 Location: Turkey
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving marketing efficiency and effectiveness through advanced technology and data analytics
- Optimizing marketing tech stack and processes for improved outcomes
- Collaborating with global marketing teams to enhance operational excellence
- Analyzing complex datasets to uncover actionable insights and drive data-driven strategies
ASSUMPTION: This role requires a balance of technical proficiency and strong communication skills to effectively collaborate with both marketing and revenue operations teams.
📋 Key Responsibilities
✅ Own and continuously enhance marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns
✅ Manage and optimize marketing technology ecosystem, ensuring seamless integration and maximum ROI
✅ Ensure data integrity and proactively troubleshoot system issues
✅ Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance
✅ Analyze complex datasets to uncover actionable insights and recommend data-driven strategies
ASSUMPTION: This role involves a mix of tactical day-to-day tasks and strategic analysis, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
Experience: +5 years of experience in marketing operations, marketing analytics, or a similar role
Required Skills:
- Proficient in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
- Strong analytical skills with experience in building and interpreting marketing reports and dashboards
- Excellent problem-solving skills and attention to detail
- Self-motivated and extremely resourceful in driving projects forward
- Ability to work in a fast-paced startup environment with quick turnaround requests
Preferred Skills:
- Experience with AI-driven automation within marketing workflows
- Familiarity with emerging technologies and marketing trends
ASSUMPTION: Candidates with experience in both marketing operations and analytics will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Operations Manager role in Turkey with 5-10 years of experience is between 15,000 - 25,000 TRY per month. This estimate is based on market research and may vary depending on the candidate's specific skills and experience.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Insider is a software development company specializing in AI-native omnichannel and customer engagement platforms. They operate in the competitive marketing technology landscape, helping enterprise marketers deliver individualized, cross-channel experiences.
Company Size: Insider has 1,001-5,000 employees, providing ample opportunities for collaboration and growth within a mid-sized organization.
Founded: Insider was founded in 2012 and has since grown to become a leading player in the marketing technology industry, recently achieving unicorn status.
Company Description:
- Insider enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and individualize customer experiences.
- The company offers a platform that delivers experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).
- Insider has been recognized as a leader in various industry reports, including The Forrester Wave for Cross-Channel Campaign Management and Gartner Magic Quadrant for Personalization Engines.
Company Specialties:
- Online Marketing
- Predictive Analytics
- Web Personalization
- E-commerce
- Mobile Platforms
- Omnichannel marketing
Company Website: useinsider.com
ASSUMPTION: Insider's focus on AI and data-driven marketing provides opportunities for candidates interested in cutting-edge technology and analytics.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing operations career path, requiring a balance of technical skills and strategic thinking.
Reporting Structure: The Marketing Operations Manager reports directly to the VP of Marketing and collaborates with global marketing teams and revenue operations.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific office location(s) and work schedule will be determined based on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a senior or director-level role within marketing operations or a related field
- Expanding responsibilities to include team management or mentorship
- Cross-functional growth opportunities within Insider's broader marketing or technology teams
ASSUMPTION: Given Insider's growth and success, there are likely numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Insider's offices are designed to foster collaboration and innovation, with a mix of open and private workspaces.
Office Location(s): Turkey
Geographic Context:
- Turkey is a growing market for marketing technology, with a vibrant startup ecosystem and a diverse range of industries
- The local office culture at Insider is likely to be dynamic and fast-paced, reflecting the company's startup roots and growth mindset
- Turkey offers a competitive salary range for marketing operations professionals, with opportunities for growth and advancement
Work Schedule: The work schedule for this hybrid role will be determined based on the company's policies and the candidate's needs, with a focus on maintaining a healthy work-life balance.
ASSUMPTION: The specific work arrangement and schedule for this role may vary based on the candidate's preferences and the company's policies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study
- Final on-site or virtual interview with the marketing leadership team
Key Assessment Areas:
- Technical proficiency in marketing automation and analytics
- Problem-solving skills and attention to detail
- Communication and collaboration skills
- Adaptability and resourcefulness in a fast-paced environment
Application Tips:
- Highlight specific examples of your experience with marketing automation platforms and CRM systems
- Tailor your resume and cover letter to emphasize your analytical skills and problem-solving abilities
- Prepare for behavioral interview questions that focus on your experience working in a fast-paced environment and collaborating with cross-functional teams
ATS Keywords: Marketing Operations, Marketing Automation, CRM Systems, Data Analytics, Marketing Reports, Campaign Performance, Lead Scoring, Email Campaigns, AI-Driven Automation, Emerging Technologies, Marketing Trends
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Other essential marketing tools (e.g., email marketing platforms, analytics tools, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Agile
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resourceful
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with complex datasets and using data to drive decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to a culture of innovation?
ASSUMPTION: Insider's company culture is likely to be fast-paced, collaborative, and data-driven, with a strong focus on innovation and customer-centricity.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with global marketing teams and stakeholders
- Keeping up with emerging technologies and marketing trends
- Adapting to changes in the company's tech stack or marketing strategies
ASSUMPTION: The specific challenges of this role may vary based on the candidate's skills, experience, and the company's priorities at the time of hiring.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Analytics Manager: The former focuses more on operational efficiency and process improvement, while the latter emphasizes data analysis and insights generation.
- Industry-specific context: Insider operates in the competitive marketing technology landscape, with a focus on AI and data-driven marketing.
- Career path comparison: This role can lead to advancement in marketing operations, marketing analytics, or related fields, with opportunities for team management or cross-functional growth.
ASSUMPTION: The specific comparisons and industry context for this role may vary based on the candidate's background and the company's needs.
📝 Sample Projects
- Optimizing lead scoring models to improve campaign performance
- Developing and implementing AI-driven automation workflows for marketing campaigns
- Analyzing campaign data to identify trends and opportunities for improvement
ASSUMPTION: The specific projects for this role may vary based on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the most pressing challenges facing the marketing operations team currently?
- How does Insider support the professional development and growth of its employees?
- What is the company's approach to AI and data-driven marketing, and how does this role contribute to that strategy?
- What is the work-life balance like for this role, and how does the company support work-life integration?
ASSUMPTION: The specific questions to ask during the interview may vary based on the candidate's interests and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with marketing automation platforms, CRM systems, and data analytics
- Prepare for the interview by researching Insider's company culture, values, and products, and thinking about how your skills and experience align with the role's requirements
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
